Alcoholic Beverage Market

People's Republic of China

 Guidelines
Almost no drinking guidelines.
traditionally accepted in China
 consumed to relieve stress
enable social interaction
foster good relations between supervisors and
employees
 Law
China's laws on the sale and use of alcoholic drinks are less
strict.
With the exception of some minor local regulations, there
are no liquor laws in China.
 The rules on taxes (VAT at 13%, Excise Tax at 10%, and Customs Duty )
Driving under the influence (of one-year license revocation and a five-year ban on
driving )
The legal drinking age in the country has been 18 however kids as
young as 14 flock into nightclubs and bars.
 Market of Alcohol in China

The Chinese alcohol market reached 1,136 billion RMB (175 billion
USD) in 2019.
Beer and Baijiu is the most popular drink in China.
 Baijiu alone took 65% market share in 2019.
In 2020, China's total volume of beer sold was 42.7 billion liters,
representing a seven percent decline due to the COVID-19 pandemic.
 Consumption
 Both Sexes (L/year): 6.04
Male (L/year): 9.37
Female (L/year): 2.6
Alcohol use disorders have become the second leading cause of
death for mental and substance use disorders in China.
Contributes to more than 300,000 deaths among males each year in
the country.
Chinese Alcohol in Global Market
China was the leading producer of beer in terms of production
volume in 2020.
341.11 million hectoliters of beer were brewed in China.
3 of China’s beers were listed in the top 10 in beer production.
China Res Snow Breweries (Chinese beer company); sold 106.9
million hectoliters ranked 4th in the world.
MOST POPULAR ALCOHOLIC DRINK
IN
CHINA

Baijiu (white (clear) liquor)

 Baijiu
Distilled Beverage.
Traditional Chinese liquor.
 35% to 60% alcohol by volume.
Around 7.56 billion liters of baijiu were sold in China in 2019.
Baijiu’s entry into the international market is credited to a 2007
article printed in Time.
Baijiu being Used In Cocktails was the highlight of the article.