Visit SE Principle

Excellent start from the ground

Table of 01 Current Condition

Contents 02 Objective

03 Route Plan Set Up – Fix Your Route Plan

04 New Category Retailer – Define PIC

05 Define SE Activities

06 Automation
National Highlights

Source FTP June 22

Sell In Activities Education POSM Activities

SE started Sell in Activities on Activities SE started POSM Activities on
SE started Education Activities on
00.31 base on sample W2 June 22 06.44 base on sample W2 June 22 06.45base on sample W2 June 22

Retailer visited >=4 ( 46%) , Retailer visited <4 (50%) , Not visited ( 5%)
By District Weekly
03 05
01

02 04 06

Source FTP June 22

Average weekly not visited retailer (40%),Average weekly retailer visited 2x/Month ( 4%)
No Route L0 L1 L2 L3 # RR
Plan
1 Mon 5 4 3 3 15

2 Tue 3 5 2 5 15

3 Wed 2 3 5 5 15
Objective

SE Visit 2X/Week Time Bond

Increase SE visit as Accurate &

distribution Consistent SE Visit.
foundation.

1 2

By increasing SE visit will drive market Increase retailer bounding & awareness .
dicipline & create more opportunity SE as TOM ( Top of Mind) retailers.
 How – 1. Redefine New Retailer Category -
PIC
Definition SE TSS ASO
Retailer selling
Server Player multichip Rita
pulsa > 50 Mn

Retailer Sell all product

Wholesaler SIM,Physical & E
voucher to other retailers
> 100 Mn
Retailer selling
KRO ( Key Retailer Outlet) SIM > 100
pcs/Month.

Except SP, WS &

Marginal Outlet/ Small KRO

Legend:
Not Responsible
Transaction
Responsible
How – 2.Fix Your Route Plan
Ground Rules
1. Mapping base on Kabupaten ( 15/Day) & Kotamadya ( 20/day)
2. Cluster Route Plan (not scattering)
3. Min 2x visit / week and have fix schedule visit (days &
timing)
4. Time Schedule .Working Hours 09.00 -17.00 (480 mnt)
5. Ave time in retailer 10 -15 Mnt & Ave travel 5-15 mnt

Implementation Route
plan SE # RR Mon Tue Wed Thu Fri Sat

Kab 45 15 15 15 15 15 15
Normative
01 Kota 60 20 20 20 20 20 20

 Daily route plan

identified by color. Request change Route plan

SE # RR Mon Tue Wed Thu Fri Sat

Kab
45 01-15 16-31 32-45 01-15 16-31 32-45
02 Priority
Kota 60 01 - 21-40 41-60 01 - 21-40 41-60
20 20
 Numbering retailer
represent priority
from regional team
Simulation - Kota Madya
Monday Tuesday Wednesday
Time Retail Visit Duration Duration to Next Retail Retail Visit Duration Duration to Next Retail Retail Visit Duration Duration to Next Retail
Numbering (Mnt) (Mnt) Numbering (Mnt) (Mnt) Numbering (Mnt) (Mnt)
09.20 1 15 5 21 15 5 41 15 5
09.40 2 15 5 22 15 5 42 15 5
10.00 3 15 5 23 15 5 43 15 5
10.20 4 15 5 24 15 5 44 15 5
10.40 5 15 5 25 15 5 45 15 5
11.00 6 15 5 26 15 5 46 15 5
11.20 7 15 5 27 15 5 47 15 5
11.40 8 15 5 28 15 5 48 15 5
12.00 9 15 5 29 15 5 49 15 5
13.00 10 15 5 30 15 5 50 15 5
13.20 11 15 5 31 15 5 51 15 5
13.40 12 15 5 32 15 5 52 15 5
14.00 13 15 5 33 15 5 53 15 5
14.20 14 15 5 34 15 5 54 15 5
14.40 15 15 5 35 15 5 55 15 5
15.00 16 15 5 36 15 5 56 15 5
15.20 17 15 5 37 15 5 57 15 5
15.40 18 15 5 38 15 5 58 15 5
16.00 19 15 5 39 15 5 59 15 5
16.20 20 15 5 40 15 5 60 15 5
Total (Minutes) 300 100 300 100 300 100
Simulation - Kabupaten
Monday Tuesday Wednesday
Time Retail Visit Duration Duration to Next Retail Retail Visit Duration Duration to Next Retail Retail Visit Duration Duration to Next Retail
Numbering (Mnt) (Mnt) Numbering (Mnt) (Mnt) Numbering (Mnt) (Mnt)
09.00 1 20 10 16 20 10 31 20 10
09.30 2 20 10 17 20 10 32 20 10
10.00 3 20 10 18 20 10 33 20 10
10.30 4 20 10 19 20 10 34 20 10
11.00 5 20 10 20 20 10 35 20 10
11.30 6 20 10 21 20 10 36 20 10
12.00 7 20 10 22 20 10 37 20 10
13.00 8 20 10 23 20 10 38 20 10
13.30 9 20 10 24 20 10 39 20 10
14.00 10 20 10 25 20 10 40 20 10
14.30 11 20 10 26 20 10 41 20 10
15.00 12 20 10 27 20 10 42 20 10
15.30 13 20 10 28 20 10 43 20 10
16.00 14 20 10 29 20 10 44 20 10
16.30 15 20 10 30 20 10 45 20 10
Total (minutes) 300 150 300 150 300 150
How – 3.Define SE Activities

BAU Retailer New Retailer Low Site

Retailer/MOCN

1. Visit 2x 1. Visit 2x
1. Visit 2X 2. Education
2. Education 2. Education
3. Sell In ( 100 -200K) 3. Sell In ( 100 -200K)
3. Sell In ( 250- 300k) 4. SSO
4. 3 QSSO 4. 3 QSSO
5. URO 5. 5 QURO
5. 5 QURO 6. POSM Installation (complete POSM ‘
6. POSM Installation (min 2 posters / 6. POSM Installation (min 2 posters /
Must Have ‘) retail)
retailer) 7. Welcome Pack distribution
7. Display SIM ( 3 Facing/ 10 Tier) 7. Display ( 3 Facing, 5 Tier)
8. Display ( 2 Facing ,5 Tier) 8. Competitor Info
8. Competitor Info 9. Competitor Info
9. Problem Handling 9. Program Handling
10. Problem Handling 10. Collaborate with others team (DSF &
11. Collaborate with others team (DSF & MD)
MD) for 7 Step. 11. Add new retailer

Legend:
 Facing : Front Look
 Tier : Line
 How -4. Automation
1. Need to have time
measurement by putting 1
1. No Time Measurement
time column in Route
plan.

2. Limitation on cycle visit 2. Open Limitation on

cycle visit

3. Quality control not 3. Maximize Quality

Maximal Before After control . Can’t transaction
before approve.

4. No Route Plan Alert if

Daily Route Plan Less 4. Create Route Plan Alert
than Threshold if Daily Route Plan Less
than Threshold

5. Create Rejection
mechanism if Route Plan
5. No Reject Applied not as per standard ( # RR
> Threshold , Retailer
Location, Site )

Need to update data monitoring as per requirement

( FTP)
Exercise – Satria Apps
1 2 3 Summary
Route Plan Route Plan Set Up Request

 There is no fix or standard

rules to make schedule of
outlet visit (New input or
change existing route plan).
 All layer approval also doesn’t
have any justification (just
approve and go)
 There is no standard category
between fix route plan and
dynamic route plan
Stepping

Operations Task PIC Develop Satria Apps PIC

1. Retail register identification per

SE area
1. SE 1. Develop new function and requirement Automation
- Base principle : per Kecamatan
- Retail category : Server – WS - KRO - Marginal - All retail are fix route plan
- Put on pooling data base if retailer location - Min 2x visit per week
not in the same cluster - Timing visit apply
2 Review after identification 2. TSS / - Function : alert – reject - approve
- Retail numbering pattern : ASO
1st visit = closest to depo
Last visit = farthest to depo
- Applying 15 visit per day for Kabupaten
- Applying 20 visit per day for Kotamadya
- Timing visit per retailer
- Distribute all retailer on data base pooling
to related SE
3. Map visualization 3. TSS /
Lead, Collabs &
- Make sure clustering (Not scattering) ASO
- Success
Near site identification
4. Final review checklist 4. BSM
5. OA
5. Upload new data base to NG hierarchy
Thank You