Public relations (PR) is the practice of managing the spread of information between an organization or individual and

the public. The aim of PR is to create a positive image of the organization or individual in the eyes of the public. PR
involves building and maintaining relationships with various stakeholders, including customers, employees,
shareholders, and the media.

PR is a strategic communication process that involves several activities, including media relations, crisis
management, event planning, and social media management. The main goal of PR is to create a favorable image
of the organization or individual in the public eye. This is achieved by communicating key messages to the target
audience through various channels, such as press releases, social media posts, and interviews.
The concept of public relations (PR) is based on the idea that organizations and individuals need to build and
maintain positive relationships with their various stakeholders, including customers, employees, shareholders,
and the media. PR is a strategic communication process that involves managing the spread of information
between an organization or individual and the public.

The main goal of PR is to create a favorable image of the organization or individual in the eyes of the public.
This is achieved by communicating key messages to the target audience through various channels, such as press
releases, social media posts, and interviews. PR professionals must be skilled in media relations, crisis
management, and event planning.
PR plays an important role in building and maintaining the reputation of an organization or individual. It helps
to create a positive image of the organization or individual in the eyes of the public, which can lead to
increased sales, improved customer loyalty, and enhanced brand recognition. PR can also help to manage
crises and mitigate negative publicity.

Effective PR requires a deep understanding of the target audience and the ability to communicate key
messages in a clear and concise manner. PR professionals must be able to build and maintain relationships
with various stakeholders, including the media, customers, and employees.
Advertising and public relations (PR) are two different approaches to promoting a product, service, or brand. Advertising is
a paid form of communication that is used to promote a product or service. Advertising is typically delivered through mass
media channels, such as television, radio, print, and digital media. The goal of advertising is to persuade the target audience
to take a specific action, such as purchasing a product or service.

On the other hand, PR is a strategic communication process that is used to build and maintain relationships with various
stakeholders, including customers, employees, shareholders, and the media. PR is typically delivered through earned media
channels, such as press releases, media pitches, and social media. The goal of PR is to create a favorable image of the
organization or individual in the eyes of the public.
1. Cost: Advertising is a paid form of communication, while public relations is typically earned media and does not
involve direct costs.

2. Control: Advertisements are created by the advertiser and are fully controlled by them, while public relations
involves the media and is subject to their interpretation.

3. Audience: Advertising is aimed at a specific audience, while public relations targets a broader audience.

4. Purpose: Advertising aims to persuade the audience to take a specific action, while public relations aims to
create a favorable image of the organization or individual.

5. Delivery: Advertising is delivered through paid media channels, while public relations is delivered through
earned media channels.
6. Timing: Advertising is typically scheduled in advance and follows a set timeline, while public relations is more
flexible and can be used to respond to current events.

7. Credibility: Public relations is often seen as more credible than advertising because it is delivered through third-party
media channels.

8. Message: Advertising messages are typically more direct and focused, while public relations messages are often more
subtle and indirect.

9. Measurement: Advertising can be measured in terms of its return on investment (ROI), while public relations is more
difficult to measure in terms of its impact.

10. Longevity: Advertising messages have a limited lifespan and are often quickly forgotten, while public relations
messages can have a longer-lasting impact on the audience.
In summary, advertising and public relations are two different approaches to promoting a product, service, or brand.
Advertising is a paid form of communication that is aimed at a specific audience and aims to persuade the audience to
take a specific action. Public relations is a more subtle and indirect approach that is delivered through earned media
channels and aims to create a favorable image of the organization or individual.