REVIEW PROGRESS PROGRAM

TASKFORCE 2023

PERIODE. : APRIL 2023

NAMA. : RADITYA MARWAN
BRANCH : CIKOKOL(KZ01)

Confidential - Do not duplicate or distribute without written permission | @Alfamart 2021

 OUTLINE

1.PROFIL TOKO
2.HIGHLIGHT IKT YTD MARET
2023
3.PROJECT APRIL 2023
4.KESIMPULAN(PROGRESS
DAN HASIL)

All Rights Reserved. @Alfamart 2021

 1.PROFILE TOKO

NAMA TOKO PROJECT:RAYA DURI UTARA(RADU)

KODE TOKO PROJRCT:K279
AREA COORDINATOR : BAPAK IPRAN
AREA MANAGER. : BAPAK RANDY BUCHORI

All Rights Reserved. @Alfamart 2021

BEANSPOT ATM BCA SAPA

SPD RETAIL MARET: Rp 25.245.600

STD RETAIL MARET: 503
APC RETAIL MARET: Rp 49.430
GROSSMARGIN. : 18.10%
STATUS TOKO : REGULER
JENIS TOKO : 45R PERUMAHAN SES CD
POTENSI TOKO. : BEANSPOT,ATM,SAPA
All Rights Reserved. @Alfamart 2021
 STRUKTUR ORGANISASI TOKO
OGM
HAIKAL SOFYAN
BM
ERI PRINARTANTO

AM
RANDY BUCHORI
AC
IPRAN
COS
RIKO PUTRA
ACOS ACOS
ACHMAD FADILLAH PURWANINGSIH
CREW MALE CREW FEMALE
SURAYUDA ANOM M. DIMYATI ANISA RAMDANTI
ETWIN PURNOMO M. DARMANSYAH FITRIAWATI PUTRI
GALUH RISMAWAN SITI BARKAH
All Rights Reserved. @Alfamart 2021
 HISTORY IKT YTD MARET 2023
INDICATOR TARGET ESTIMASI ACTUAL PENCAPAIAN

NET SALES
RETAIL 840.557.978 782.613.630 782.613.630 93,11%

NET SALES E-
VOUCHER 10.608.471 6.225.597 6.225.597 58,69%

% GM 18,68% 18,16% 18,16% 97,18%

KONTRIBUSI
STRUK 36,56% 31,16% 31,16% 85,22%
MEMBER

GROSS
PROFIT 159.066.711 138.750.436 138.750.436 87,23%

OPEX -125.149.275 -129.339.106 -129.339.106 96.65%

FEE BASE
INCOME 5.095.080 3.890.328 3.890.328 76,35%

NET PROFIT 36.372.784 10.511.926 10.511.926 28,90%

All Rights Reserved. @Alfamart 2021

 HIGHLIGHT POINT
PERBAIKAN

1.NET SALES RETAIL(SPD,STD,APC)

2. NET SALES E-VOUCHER
3. GM
4. KONTRIBUSI STRUK MEMBER
5. NET PROFIT

All Rights Reserved. @Alfamart 2021

 REPORT DAILY PERFORMANCE MARET 2023

NET SALES RETAIL MARET : Rp 782.613.640

SPD MARET : Rp 25.245.600
STD MARET. : 503
APC MARET : Rp 49.430
All Rights Reserved. @Alfamart 2021
 -PERBAIKAN NETSALES RETAIL
FOKUS PROMO BERJALAN
JSM SETIAP MINGGUAN

SPD 15,16,17 Mengalami Peningkatan

FULLDISPLAY FDU JSM 15-17 APRIL
yg sangat signifikan

All Rights Reserved. @Alfamart 2021

FOKUS PRODUK SERBA GRATIS

EXPOSE MEJA KASIR & FULLDISPLAY FDU KHUSUS

FullDisplay FDU Serba Gratis
PENAWARAN TOYS

All Rights Reserved. @Alfamart 2021

 EXPOSE FLOORDISPLAY ITEM
SEASONAL / FESTIVE

FULLDISPLAY FLOOR BISKUIT

KALENG & WAFFER KALENG FULLDISPLAY FLOOR SIRUP
LENGKAP DENGAN HARGA

All Rights Reserved. @Alfamart 2021

 FULLDISPLAY AREA SALES PERLORONG

SELALU MENJAGA KERAPIHAN AREA SALES DENGAN MELAKUKAN

FULLDISPLAY DAN FACINGOUT

All Rights Reserved. @Alfamart 2021

 -REPORT SALES E-VOCHER
MARET 2023
INDICATOR TARGET ACTUAL PENCAPAIAN

NET SALES E- Rp 10.608.471 Rp 6.225.597 58,69%

VOCHER
SPD E- Rp 342.208 Rp 200.825 -41.31%
VOCHER
STD E- 60 35 58,69%
VOCHER

HIGHLIGHT FOKUS PERBAIKAN E-VOCHER:

1. Peningkatan penawaran kepada konsumen
2. Pemasangan Sarana Promosi Berjalan E-
Vocher

All Rights Reserved. @Alfamart 2021

 PEMASANGAN POP PROMO E-
VOUCHER

PROMO SPECIAL FROM PROMO SPECIAL

PROVIDER PROMO PAY DAY
MOMEN FESTIVE

All Rights Reserved. @Alfamart 2021

 -GROSSMARGIN
REPORT MARGIN BULAN MARET 2023

INDICATOR TARGET ACTUAL PENCAPAIAN

GM% 18,68% 18,16% 97,18%

POKOK PERMASALAHAN:
1. Adanya high volume penjualan Item dengan margin rendah yg tidak
bisa terkontrol baik sales Offline toko maupun Online toko(Sapa)
2. Lownya Penjualan Item dengan Margin tinggi
3. Meningkatnya Item FESTIVE sesonal yg mengakibatkan Margin Hancur

All Rights Reserved. @Alfamart 2021

 3.FOKUS PERBAIKAN GROSSMARGIN
FULLDISPLAY & KERAPIHAN ZONA
EXPOSE FDU KHUSUS RAK TOYS
TOYS

All Rights Reserved. @Alfamart 2021

 HASIL FULLDISPLAY,KERAPIHAN,&
FLOORDISPLAY FDU TOYS
REPORT BEFORE(SEBELUM) REPORT AFTER(SESUDAH)

Report Sebelum eksekusi zona TOYS bulan maret adalah Rp 140.681

Report Sesudah eksekusi Zona TOYS bulan April adalah Rp 1.390.270
TOYS adalah salah 1 Item dengan Margin Tinggi tetapi volume Rendah

All Rights Reserved. @Alfamart 2021

 EXPOSE FLOORDISPLAY
HIGHMARGIN HIGHVOLUME

FLOORDISPLAY MINUMAN Menggantikan Item Festive yg sudah selesai

All Rights Reserved. @Alfamart 2021

 -KONTRIBUSI STRUK MEMBER
REPORT KONTRIBUSI STRUK MEMBER MARET 2023

INDICATOR TARGET ACTUAL PENCAPAIAN

KONTRIBUSI
STRUK 36,56% 31,16% 85,22%
MEMBER

All Rights Reserved. @Alfamart 2021

FOKUS PERBAIKAN KONTRIBUSI STRUK MEMBER

PENYEBARAN LEAFLET DIAREA COVERAGE & DOWNLOADER

ALFAGIFT

All Rights Reserved. @Alfamart 2021

 FOKUS PERBAIKAN KONTRIBUSI STRUK MEMBER

SEBELUM SESUDAH

PEMASANGAN WOBLER ALFAGIFT DIAIR MINERAL GALON

All Rights Reserved. @Alfamart 2021

 -NET PROFIT
TABLET OPEX & PENCAPAIAN NETPROFIT MARET 2023
INDICATOR TARGET ACTUAL PENCAPAIAN
OPEX
Labour cost 64.972.395 72.988.674 87,66%
Lembur 0 0 0%
Listrik(PLN) 10.100.293 8.359.100 82,76%
Kantong plastik 0 0 0%
Air 325.294 271.936 116,38%
Telepon 1.115.000 1.192.500 82,88%
Perlengkapan
844.236 2.090.788 47,24%
toko
Depreciation &
41.197.038 8.738.500 178,88%
amortisation
Total Opex 125.149.275 129.339.106 96,65%
Fee base income 5.095.080 3.890.328 76,35%
Net profit 36.372.784 10.511.976 28.90%
All Rights Reserved. @Alfamart 2021
 FOKUS PERBAIKAN NETPROFIT
1. Pengurangan Karyawan yg over dibulan april 2023
2. Meningkatkan Netsales Retail diatas 100% dari target
3. Tidak ada penolakan fee base(e-trans,PLN, top-up e-
money&Flazz BCA)

All Rights Reserved. @Alfamart 2021

 -NET PROFIT
TABLET OPEX & PENCAPAIAN NETPROFIT APRIL 2023
INDICATOR TARGET ACTUAL PENCAPAIAN
OPEX
Labour cost 65.066.659 63.306.026 97,29%
Lembur 5.569.878 0 0%
Listrik(PLN) 10.100.029 4.607.800 45,62%
Kantong plastik 0 0 0%
Air 325.215 347.236 106,77%
Telepon 1.115.400 54.055 4,84%
Perlengkapan
844.236 1.434.314 169,89%
toko
Depreciation &
40.346.480 7.087.318 17,56%
amortisation
Total Opex -129.962.859 -113.126.091
Fee base income 4.515.966 3.083.340 68,27%
Net profit 67.469.941 43.928.432 65.01%
All Rights Reserved. @Alfamart 2021
 PROGRESS & HASIL PERBAIKAN
MARET VS APRIL 2023
REPORT DAILY PERFOMANCE APRIL 2023

NET SALES RETAIL APRIL:Rp 890.723.000

SPD APRIL: Rp 29.690.766
STD APRIL: 560
APC APRIL: Rp 52.958

All Rights Reserved. @Alfamart 2021

 REPORT FOKUS PRODUK YTD
MARET VS YTD APRIL 2023
REPORT MARET 2023(BEFORE ACTION)

REPORT APRIL 2023(AFTER ACTION)

All Rights Reserved. @Alfamart 2021

 REPORT BY IKT MARET VS APRIL 2023

REPORT IKT MARET 2023

INDICATOR TARGET ACTUAL PENCAPAIAN
NET SALES RETAIL Rp 840.557.978 Rp 782.613.630 93,11%
NET SALES E-
VOCHER Rp 10.608.471 Rp 6.225.597 58,69%

GM 18,68% 18,16% 97,18%

KONTRIBUSI
STRUK MEMBER 36,56% 31,16% 85,22%

REPORT IKT APRIL 2023

INDICATOR TARGET ACTUAL PENCAPAIAN

NET SALES RETAIL Rp 913.837.125 Rp 882.070.282 96,52%
NET SALES E-
VOCHER Rp 9.247.686 Rp 8.652.725 93,56%

GM 21,18% 17,96% 84,81%

KONTRIBUSI
STRUK MEMBER 38,52% 29,29% 76,03%

All Rights Reserved. @Alfamart 2021

 HASIL PROGRESS APRIL 2023
1. Hasil PROGRESS sales Retail meningkat antara Maret vs April 2023
NET SALES April:Rp +99.456.652 atau Setara dengan SPD bertambah Rp 3.208.279
dari bulan lalu
2. Net sales E-vocher meningkat antara Maret vs April 2023
NET SALES April:Rp +2.427.128 atau setara dengan SPD e-voucher bertambah
Rp +78.294 dari bulan lalu.
3. Grossmargin menurun antara Maret vs April 2023
dikarenakann puncak festiv/sensonal dibulan April 2023
4. Kontribusi struk member menurun antara Maret vs April 2023
Dikarenakan kasir lupa mencatat Buku mentoring member karena toko ramai dan
ramai menawarkan download member baru by alfagift
5. NetProfit mengalami kenaikan antara bulan Maret vs bulan April 2023
Dikarenakan Pengurangan Personil toko dari 12 personil menjadi 11 personil

All Rights Reserved. @Alfamart 2021

 ACTION TO COUNTINUE
1.NETSALES RETAIL
-SPD(Mentoring MAXDISPLAY 100%)
-STD(Penyebaran Leaflet Setiap tgl 15 dan 30/31)
-APC(PSM,PWP,Serba Gratis nilai 6.00 dari fokus marketing cabang)
2. E-VOCHER
-SPD E-vocher 100% dari target harian toko
3. GROSSMARGIN
- 5 sub category GM% tinggi mencapai 100%(beverage,Snack,personalcare,toys,dan
Beanspot)
4. KONTRIBUSI STRUK MEMBER
- Report harian buku mentoring STD by member 35% dari STD harian.
5. NETPROFIT
- Meminimalisir pemakaian biaya air
- Meminimalisir Kantong plastik SAPA
- Netsales retail lebih dari 100% by ikt online

All Rights Reserved. @Alfamart 2021

Thank You!
PT. SUMBER ALFARIA TRIJAYA Tbk
Jl. Jalur Sutera Barat, Kavling 8-9
Alam Sutera, Tangerang 15117,
Indonesia

t +62 21 557 55966 (hunting)

f +62 21 557 44456, 557 54918

www.alfamartku.com