BUDGET

2023-24
 Vision

GOALS ACHIEVED 2022-23

Budgeted Actual
SHARE A STORY ABOUT MY
EXPERIENCE AT IFF
BENGALURU
TITAN (TATA GROUP ) Business verticals and startups under Titan Umbrella
1.Tanishq
2.Fast Track
3.Titan International vertical(Start Up)
4.IRTH (Start Up)
5.Taneira(Start up)

Summary- If three of these start-up are compared to other two they are no were in terms of Revenue As per
Company CEO They are seen as Teenagers who are to be looked up till they overgrow their Married sisters.
They are only access by their Reach and recall with consumers that too is responsibility of titan as vertical
I,e help any type of help from Investment to elementary things such as Consmer data.
 What was the idea and how it was implemented?
Sharing of experiences.
CRAZ Getting our In-house brand Chere To Have an all India Visibility was the idea we as a
Y Team Cherished upon to Implement it we thought of an Omni–channel presence i.e
to be present were our consumer is.

IDEA The Journey was interesting & continuing

2022 1. Market places i.e Amazon, Flipkart , Lime Road, Ajio ,Bijoliya

2. D2c- We have our Own Direct to consumer presence through our Website.

3. Physical Presence- We Are Present In Towns Physically Through Our Channel

partner store at Banglore, Ahmedabad, Surat & Raipur.
 BEING AT MARKETPLACES EXPERIENCE
JAN-23 Feb-23

DAILY REPORT YTD DAILY REPORT YTD

QTY 153 QTY 159

Avg 1,383
Avg 1,814
SALES 211,609
SALES 288,379
GST 32,119
GST 43,674
TAXABLE SALES 179,489
TAXABLE SALES 244,705

COGS 53,847

% 30% COGS 73,411

% 30%

GROSS MARGIN 125,643

GM % 70% GROSS MARGIN 171,293

GM % 70%

OTHER DIRECT COST

OTHER DIRECT COST

MARKETING SPEND ( AS PER PLATFORM PORTAL) 253,099

MARKETING SPEND ( AS PER PLATFORM PORTAL) 157,904
DELIVERY COST 10,202
DELIVERY COST 6,401
PLATFORM COST 38,639
PLATFORM COST 77,637
TOTAL DIRECT COST 301,941
TOTAL DIRECT COST 241,942
% 168%
% 99%
EBITDA -176,298
EBITDA -70,649
% -98%
% -29%
HOW TO BE PROFITABLE AT MARKET PLACES
PARTICULARS METRO BRANDS RELAXO BATA CAMPUS
TOTAL STORE AS OF FY 624 394 1569 107
2022

OWNED STORES 624 344 1266 66

FRANCHISE STORES NA 50 303 41
DISTRIBUTION NA 650 500+ 425
MARKET PRESENCE South &west North&east Pan India North ,East& South

PAIRS SOLD 1 crore 18 crore 3.8 crore 1.93 crore

MANUFACTURING Out sourced 27 Crore 2.1 Crore 2.88 Crore
CAPACITY (CRORES
PAIRS /ANNUM)

MARKET SHARE(%) NA 5% in slipper 15 % in footwear 17% in branded sport

segment segment &athlesure

PRIMARY RETAIL COCO(EBO/MBO) GENERAL TRADE COCO/FRANCHISE GENERAL

MODEL
TRADE/ONLINE
ADVERTISING COST 0.00% 3.09% 0.4% 0.0%
JOURNEY TO BE A D2C
BRAND??
1.Direct to consumer (D2c) has become increasingly Popular over the past few years and for reasons which are tempting .

A} Control over customer experience : By selling directly to consumers ,D2C brands have greater control over the customer experience ,from the
way their products are presented to the way they are shipped and delivered ,This allows for a more seamless and personalized experience that can help
build Brand Loyalty.

B} Better access to customer data : when selling through third part retailors it can be difficult to gather customer data that’s valuable for
marketing and product development. With a d2c Model brands can can collect more robust data about their customers such as their purchase history
preference and feed back.

C} Lower cost: D2c brands can often bypass the cost associated with traditional retail channels such as distribution,Packaging,and in – store
Marketing this allows them to offer their products at More competitive prices and potentially increase profit margin.

D}Faster time to Market: D2C Brands can also get their product to market more quickly then Traditional Retailors,As they don’t have to go
through the same Channels of Distribution. This can be especially benifical for Brands that offered seasonal or limited –time product.

E}Greater flexibility and agility:D2c brands can more easily adapt to changes in the market or consumers preferences,as they have direct access
to customer feedback and can make adjustments to their products or marketing strategy more quickly.

Summary: overall a d2c business model can offer greater control ,efficiency ,and agility than traditional retail channels,making it an attractive option
for many brands looking to grow their buisness.
PROBLEMS FACING D2C
BRANDS?
 LOW RETURN ON MARKETING SPEND AS COMPARED TO OFFLINE STORES.
 High cart abandonment rate which shockingly goes as high as 70% for some brands.
 Lower order value
 Lack of trust which comes as there is no one to convince them about the quality of product ,
reason which is easily addressed at physical store.
 Confusion on #Pricing,despite most of the brand try to offer lowest possible price still
customer compares and get confuse and as a result, purchase is postponed.
 High return ratio ,as most of the brand are targeting tier 2 & 3cities cod is an necessary evil
which ultimately results in higher cost without revenue as brands ends up paying two way
cost.
KEY FOCUS AREAS 2023-24
A.
Increase our presence both online & offline by being on Premium Traffic Marketplaces such as
Myntra &at MBO.

B. Enhance consumer experience in their buying journey i.e both Before buying and after Buying experience
through better Product ,Packaging ,Visibility , And avaibility of product by using personalization strategy
enabled by data.

C. Using Data as enabler combined with scientific advertising approach .

Through testing of different sub categories we want identify the Most Profitable and Scalable Product .
1.which resonate with our target audience
2.Generate Highest revenue
3. Have Potential of future Growth

D. Be an P focused Brand
1. Product
2. People i.e ( Vendors, Employes, Consumers) Which are at opposite end of brands journey
CRAZY IDEA (2023-24)

We Want to be Present at MBO(Multi Brand outlet) at premium outlets this strategy

will create brand value for us in mind of Consumer who are browsing in Physical
store their favorate brands along with us .
 AN EXPERIENCE TO SHARE
FROM IFF
 When Asked By MD of Hidesign to share reason behind their Strategy to Diversify To Hospitality.

 His Answer Was When you Build on Brand Value through targeted placements in case of Hidesign (Premium
Product) You Owes to Get Higher Margin for the product as compared to Competitors. This is the Phase You As
brand look For Expansion trough Diversification as your brand is running on its own by then.

To summaries- More a Brand is Premium Penetration is less but margins/profits are high So You have to Down
your Brand aspiration to scale up.

now you wait for inflection point of buying power or you diversify.
TEAM
THANK YOU