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  • Lecture 2 Part 1

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    Web analytics involves collecting, analyzing, and measuring user data from a website or mobile app to track and analyze user behavior in order to take informed decisions and continuously improve the digital experience. It works by implementing tracking code to record user activity, processing the collected data, summarizing it, and presenting it through data visualization to provide insights such as identifying visitors, gathering usage data, and generating reports.

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    Web analytics involves collecting, analyzing, and measuring user data from a website or mobile app to track and analyze user behavior in order to take informed decisions and continuously improve the digital experience. It works by implementing tracking code to record user activity, processing the collected data, summarizing it, and presenting it through data visualization to provide insights such as identifying visitors, gathering usage data, and generating reports.

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    2 views7 pages

    Lecture 2 Part 1

    Uploaded by

    eng doa
    Web analytics involves collecting, analyzing, and measuring user data from a website or mobile app to track and analyze user behavior in order to take informed decisions and continuously improve the digital experience. It works by implementing tracking code to record user activity, processing the collected data, summarizing it, and presenting it through data visualization to provide insights such as identifying visitors, gathering usage data, and generating reports.

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    of 7

    Web Analytics

    Agenda

    What is web Why web How web Web analytics


    analytics? analytics? analytics work? benefits
    What is web analytics?

    Web Analytics
    Collecting, analyzing and
    measuring the user data

    Track, report and analyze


    user behavior

    To take informed decisions,


    continuous improvement
    • Web analytics is a way of learning how users interact with websites
    and mobile apps by automatically recording aspects of users’ behavior
    and then combining and transforming the behavior into data that can
    be analyzed.
    Why web analytics?

    Track

    Continuous
    Improvemen Measure
    t

    Take
    Informed Analyze
    Decision
    How web analytics work?

    Collection
    • Tracking Code • Summarized
    • Record user • Data collected data
    activity • Data processed • Data
    visualization
    Presentatio
    Data Source
    n
    Web analytics benefits

    Identify visitors

    Gather data

    Summarize data

    Generate reports

    Insightful information

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