BUSINESS

INTELLIGENCE
AND BIG DATA DONE BY:

 ROHINI M (CB.BU.P2MBA20104)

 VITHIKA V (CB.BU.P2MBA20083)

 SANDRA MARIYA VARKEY

(CB.BU.P2MBA20113 )

 SHRINIDHI.H (CB.BU.P2MBA20122 )
CONTENTS
 What’s BI&A?
 Evolution of BI&A
 BI&A Characteristics
 Applications from big data to BI
 Big data Analysis
 BI&A Research Framework
 6 V’s of Big data
 Main Methods of Big data
 Business Management using Big data
 Big data Framework
 Dimensions
 BD-IRIS Framework Validation
 Weakness
 B
101001101001000010101

usiness 0011110111011011011010
101000011100101011001
010100111010100010101

Intelligence 0001011010110110110100
010101110001010100010
1000101110101100010011

& Analytics 010011010010000101010

0111101110110110110101
010000111001010110010
101001110101000101010
0010110101101101101001

WHAT’S The technologies, techniques, practices,

system, methodologies and applications
BI&A? to analyze critical business data to help
organizations build better
understanding on its business and
market and to make timely business
decisions.

 Business intelligence uses past and  Business analytics uses past data to get
current data available to address insights to address questions like; why did it
questions like; what happened? When? happen? , will it happen again? What the

ANALYTICS
Who? How many? And the methods data tells us? And so on by using methods
taken by them includes reporting, such as, statistical models, data mining,
automated monitoring, scorecards etc. predictive modelling etc.
 
 
 
 EVOLUTION OF BI&A
App - Centricity
Web - Centricity This approach is based on
social workgroups and
A Web-focused approach
supports self-guided
to BI that involves near
content creation, delivery,
Tool - Centricity real-time processing, is
analysis and
jointly governed by IT and
A tool-centric approach to management.
users themselves, and is
• BI enters the BI that involves Batch
aimed at empowering the
mainstream business processing, is tightly
‘Data Explorer’ through
arena and techniques controlled by the IT
content delivery and
become marketable department, and focuses
creation.
through the use of on the delivery of
batch-processing information to an analytics
reporting. At the same trained minority.
time, the expansion of
the internet and mobile
data became the main
actors in the tech BI&A 3.0
scene.
BI&A 2.0

BI&A 1.0
 BI&A CHARACTERISTICS:
BI&A 1.0 – A DATA BI&A 2.0 – WEB BASED BI&A 3.0 - MOBILE AND
CENTRIC APPROACH UNSTRUCTURED SENSOR BASED
CONTENT CONTENT
• Relies on data • Information • Support location-
collection, retrieval and aware, person
extraction and extraction centered and
analysis • Web site design, context relevant
technologies product placement approach
• Data optimization, • Mobile interface,
managing(RDBMS) customer visualization and
and warehousing transaction HCI
are its foundation analysis, market
• ETL &OLAP structure analysis,
• BPM; using score product
cards and dash recommendations
boards to visualize • Timely feedback
• Data mining and and opinions
statistical analysis • Text mining, web
mining, social
network analysis
 APPLICATIONS FROM BIG DATA TO BI

E COMMERCE AND MARKET INTELLIGENCE:

Emergence of Web .0 content enables researches to observe to voice of
market from vast business constituents. Much BI&A related Ecommerce
is applied in academic as well as top IT magazines.

E GOVERNMENT AND POLITICS 2.0:

Politics 2.0 is a Web platform that is successfully implemented for
policy discussion, voter mobilization, event announcement and
online donation. This process become more transparent to online
and multimedia rich.
SECURITY AND PUBLIC SAFETY:
International Data Correction spend more security  Development of Internet and
rather than IT Companies. Current researches on cyber adoption of World Wide Web have
security fighting application, lacks appropriate increased business data generation.
framework for challenging these applications. BI & A has highly applied and can
SCIENCE AND TECHNOLOGY: leverage opportunities needed in
Science and Technology provide many critical and high implication
benefits of high throughput sensors and areas. On analysing the application
instruments from environmental and data characteristics, researches
research. can adopt the analytical techniques
to derive the impact.
  On a broad scale, data  Data Mining and statistical
analytics and techniques analysis are the
provide a means to technologies referred. It is
analyse data sets and essentially available as
take away new information several commercial
—which helps systems.
organizations make
informed business
decisions.

 Today, data mining is widely  Statistics is a component

used in nearly every industry. of data mining that
For example, financial data provides the tools and
analysis include loan payment analytics techniques for
prediction, customer credit dealing with large
policy analysis, classification amounts of data.
and clustering.

BIG DATA
 Statistics is a
component of data
mining that provides
the tools and analytics

ANALYTICS techniques for dealing

with large amounts of
data.
 BI&A RESEARCH FRAMEWORK
TEXT ANALYTICS
Text analytics is focused on extracting key
pieces of information from conversations.
Another key piece of information is the
tone of the conversation – how people are
feeling and why this conversation is
happening.
WEB ANAYLTICS
Web analytics is the measurement,
collection, analysis and reporting of web
data for purposes of understanding and
optimizing web usage. It offers unique
analytical challenges and opportunities
with its popularity of web services.
ANALYTICS
NETWORK ANALYTICS
Network analytics, in its simplest definition,
involves the analysis of network data and
statistics to identify trends and patterns.
Recently it is focusing on link mining and
community detection. Within a network,
nodes represent customers, end users,
services, and link between the nodes.
MOBILE ANALYTICS
Mobile analytics is the practice of
collecting user behaviour data, determining
intent from those metrics and taking action
to drive retention, engagement, and
conversion.
 6 V’S OF BIG DATA
Variability refers to establishing if the
contextualizing structure of the data
stream is regular and dependable even in
conditions of extreme unpredictability. It
defines the need to get meaningful data
considering all possible circumstances.
VARIABLITY
Value refers to purpose, scenario or
business outcome that the analytical
solution has to address. Does the data
have value, if not is it worth being stored
or collected? The analysis needs to be
performed to meet the ethical
considerations.
VALUE
The V of variety describes the wide variety of
data that is being stored and still needs to be
processed and analysed. New types of data
from social networks and mobile devices,
among others, complement existing types of
structured information.
VOLUME Volume is an obvious feature of big data
and is mainly about the relationship
between size and processing capacity.
This aspect changes rapidly as data
collection continues to increase.
VELOCITY
Velocity is a measurement of the
temporary value of data. Big data is
rapidly changing. Velocity is a
Add Text measurement of the temporary value of
PowerPoint data. Big data is rapidly changing.
Presentation
VERACITY
Veracity shows the quality and origin of
data, allows it to be considered
questionable, conflicting or impure, and
provides information about matters you
are not sure how to deal with.
VARIETY
 MAIN METHODS OF BIG DATA
TEXT ANALYTICS
Text analysis is about deriving high-
quality structured data from
unstructured text. Another name for
text analytics is text mining.
VIDEO ANALYTICS
Video analytics applications use
computer vision algorithms to
analyse and manage large volumes
of video. These applications
automatically generate descriptions
of what is actually happening in the
video.
AUDIO ANALYTICS
Audio analytics is about analysing
and understanding audio signals
captured by digital devices.
Analysing human voice to extract
information beyond speech
recognition, including speaker
identification and verification.
SOCIAL MEDIA ANALYTICS
Big data allows marketers to identify
social media trends and gain
insights, to make engagement
decisions like which users to
communicate with, which group of
users should receive marketing
emails., etc.
 Rise of cloud- As a factor for As a more
computing and organizations to advanced
social gain competitive version of
networking in advantage. business
this complex intelligence.
business world.

BUSINESS MANAGEMENT USING BIG DATA

  Big Data framework is an ecosystem of
different components which play an
important role to process, handle and
store large data.
 Data can be structured, semi structured
and unstructured.
 BD-IRIS (the Spanish acronym for
Systems Integration and Re-
Engineering) is unique in its focus.
 7 DIMENSIONS
Methodology
Data architecture
Organization
Data sources
Data quality
Support tools and
Privacy/security.

BIG DATA
FRAME WORK
 METHODOLOGY DIMENSION
 Provides a practical guidance for
managing entire life cycle of the
project. It can be applied in Waterfall
mode and iterative mode.

DATA ARCHITECTURE
DIMENSION

DIMENSIONS  Divided into levels:

Identifying location
Identifying structure
Displaying results

ORGANIZATIONAL DIMENSION
 Need of the organization to provide
data and its processing
 The projects are to be aligned with
business strategy
 Organizational objectives and
organizational challenges
 Possibilities of optimizing business
processes using big data technology
 ARDIN- Reference architecture for
integrated development is an
enterprise reference architecture for
Iris
 DIMENSIONS

• Big data ecosystem

Multiple factors to be Types of tools: usually deals with
Data Processed considered: • Business sensitive data of
•Data of Interest • Complexity management users and
•Identify its sources • Usability • Office customer.
•Pre-processing the • Timeline • Case • Organisation that
raw data • Accuracy • Project uses data must
• Coherence Management consider the risks
• Linkability • Indicator from attacks, theft,
• Validity Management or other malicious
activities

DATA SOURCES DATA QUALITY SUPPORT TOOLS PRIVACY AND SECURITY

This dimension deals with This dimension provides for
This dimension deals with This dimension ensures the
Information technology tools the protection of
how the data are collected quality maintained while
which support all dimension information that might be
and translated into usable acquiring data, derived from the
in framework, except for
data. transforming, manipulating observation of network
Data Architecture which
and analysing it. activities.
require specific tools.
BD – IRIS Framework
Validation

Framework

Validate
&Improve

Expert
Case Study
Assessment
WEAKNESS
 Big data Framework does not have proper
Methodology
 Availability of only Limited number of Trained
Professional to take proper procedure.
 The organisation using Six dimensions for big data
framework - data architecture, organization, sources,
quality, support tools, and privacy/security,
sometimes does not use many of important
dimension, while executing the seven frameworks
proposed in the IT literature.
 Sometimes the big data framework, all dimensions
are not included or executed in proper manner which
leads to losing opportunity for improving business
performance.
 For Example: Big data framework sometimes does
not explain when and how to improve business
Strategy and when and how to carry out
reengineering.
THANK YOU