CHAPTER 3

PRODUCT AND
SERVICE PLAN
 PRODUCT AND
The SERVICE PLANservices
products and
section of your business plan is
more than just a list of what your
business is going to provide.
 PRODUCT AND
SERVICE PLAN
The products and services section of
your business plan outlines your
product or service, why it's needed by
your market, and how it will compete
with other businesses selling the same
or similar products and services.
 Your product and services section should
include:
I. PURPOSE OF THE PRODUCT AND
SERVICE
 PRODUCT/SERVICE DESCRIPTION

- A description of the products or services

you are offering or plan to offer.
 Your product and services section should
include:
II. PRODUCTS UNIQUE FEATURES

 COMPETITIVE COMPARISON
- a comparison of the products or services your
competitors offer in relation to yours.

 PRICING
- How your products and services will be priced.
 Your product and services section should
include:
III. MATERIAL REQUIREMENTS AND
SOURCES OF SUPPLY
 REQUIREMENTS
 SALES LITERATURE/PHOTOS OR
BROCHURES
- Sales literature you plan to use, including
information about your marketing materials and the
role your websites will play in your sales efforts.
 Your product and services section should
include:
IV. PROCESS AND EQUIPMENT THAT WILL BE USED
TO MANUFACTURE THE PRODUCT
 PROCESS
- any needs you have in order to create or
deliver your products.
- A paragraph or so on how orders from your
customers will be processed or fulfilled.
 EXPANSION/FUTURE PRODUCTS YOU PLAN
TO OFFER
- future products or services you plan to offer.
THANK YOU!

Prepared by: Mr. Romeo R. Rabino Jr.