IT APPLICATION TOOLS FOR BUSINESS
For BSA and BSMA
Creating a Business Plan using Microsoft Word
Application.
Use A4 size bond paper. Margin Narrow. Font size
11. Font Style Arial. Two Columns. Spacing 1.0.
Deadline: March 22, 2024 | 5 PM
FORMAT:
The Name of your Company/Product
- In order to attract a wider range of
customers make sure you have a catchy
company name/ or product name
Executive Summary
- the details the business and what it wants
to accomplish. It includes the mission
statement and information about the
leadership, employees, operations, and
location.
- If you don’t have the company name yet
focus on the details of your product.
Product Description
- This overviews the business’s plan and
vision. It should include the product's
name, business structure, and an overview
of the target market.
- Present product logo and design.
- You can include a tag line. Make sure that
it is easy to remember.
Product/Services
- This section details the products and
services offered. It can include pricing,
product lifespan, benefits, and similar
products and competitors. You want to
show the difference between your product
or service and how it will rise above the
competition.
- This part has to be detailed as possible.
Market Analysis
- A business needs to understand its industry
and target market. The market analysis
details the competition and plans on how to
differentiate. It also explains how the
company fits in with the industry and details
its strengths and weaknesses.
- This section details the target market and
the expected consumer demand for the
product or service. You have to create a
mini markey research survey using
google forms in order to gather data of
your possible consumers/customers.
Marketing Strategy
- This part explains how the company plans
to attract and retain customers, it outlines a
clear distribution channel, and defines
planned advertising and marketing
strategies. It can also describe the types of
media used for those strategies and
campaigns.
- Focus on how are you going to market your
products by utilizing any mobile marketing
applications (TikTok Shop, Shopee, etc.).
- Utilize the use of facebook page, and
Instagram.
- Create an attractive, consumer-friendly
website (wait for further instructions for this
part).
Financials and Budget
- A business plan should include a
company’s financial planning and
projections. New businesses can include
targets and estimates for the first few
months of operation.
- Don’t use any fraudulent data YET. Make
use of the actual numbers and expenses
that you have incurred.
- Your business needs a budget, so every
business plan should detail staffing,
development, manufacturing, and
marketing costs.
- Focus on marketing costs and
manufacturing.
Using the MS Powerpoint Application, create a
summarized version of your Business Plan.
Highlighting the following as well:
1. Product Logo
2. The Branding Kit
3. A mini catalogue of your products/services.
(If your product is a lip balm kindly add 3
additional shades, if services create an
inclusion packages A, B, C).
Create a product infomercial video. A tiktok
type of video showcasing your product. It
should be at least 100 seconds.
Present your Business Plan and Product
Prototype together with your groupmates.
Wear an appropriate attire showcasing your
product branding and vision. (Date to be
determined).
Prepared by:
KIRSTINE LINDY
Social Science Instructor