Inquiries, Investigstion, and

Immersion

Elliette
ABM 12 - 4
Group - 4

“AN ANALYSIS OF P E R S E N TAT I O N T E M P L AT E

STUDENT’S BUYING
BEHAVIOR FOR
CURRENTS TRENDS”
Subject Teacher: Ludofrance Alex Nervar
 ABSTRACT
One of the things people often do is buy clothes, especially if it's trendy.
Due to the many emerging fashion trends, people are influenced by
advertisements, celebrities, influencers, social media, and fashion-savvy
friends, and nowadays people shop online more often which makes their
shopping easier and more frequent. There is a difference in their shopping
methods and habits based on where and who influences them. That is why it
affects their buying behavior.

This study is about buying behavior of grade 12 students of Gateways

Institute of Science and Technology. It aims to know the behavior of students
in fashion trends. To focus, this study will answer questions such as: what
are the influencing factors affecting customer's buying behavior: In terms of
people, financial budget, and trends, do customers often find themselves
being swayed by new fashion trends?; why do customer's buying behavior
change within the fashion industry? and; are customers able to control their
impulsivity when it comes to buying trending products?
 ABSTRACT
The respondents in this study were selected through purposive sampling,
and using a questionnaire for the survey the researchers collected from 50
respondents in grade 12 at Gateways Institute of Science and Technology
sufficiently mixed approach information that will provide answers to the study
questions. Through the descriptive method of data analysis, the researchers
were able to present it using tables.

The result of the study shows that the influencing factors affecting the
consumer's buying behavior regarding trends are as follows: a.) different
types of people like peers, parents, celebrities, or even people on social
media indeed have a certain impact on students when it comes to buying
decisions and behavior on current fashion trends; b.) the price of the
products, shopping trips, and financial savings are in a neutral position and
may depend on the situation, as for financial budget and; c.) the students
rely on their behavior and personal preferences to some degree when
buying fashion products. Also, most customers find themselves being
swayed by new fashion trends, and buying behavior changes within the
fashion industry, and can control their impulsivity when it comes to buying
trending products. The researchers advise future students to use this study
as a manual for further refining the ideas presented here, starting from the
CHAPTER 1

THE PROBLEM
AND ITS
BACKGROUND
BACKGROUND
OF THE STUDY
 STATEMENT OF THE PROBLEM
1.What are the influencing factors affecting the customer’s buying
behaviour regarding trends in terms of:
a.People
b.Financial budget
c.Behaviour
2.Do customer’s often find themselves being swayed by new
fashion trends?

3.Do customer’s buying behaviour change within the fashion

industry?

4.Are customers able to control their impulsivity when it comes to

buying trending products?
SIGNIFICANCE
OF THE STUDY
 SCOPE AND
DELIMITATION
CHAPTER 2

REVIEW OF
RELATED
LITERATURE
AND STUDIES
 FOREIGN LITERATURE

RELATED
LITERATURE

LOCAL LITERATURE
 FOREIGN STUDIES

RELATED
STUDIES

LOCAL STUDIES
CHAPTER 3

RESEARCH
METHODOLOGY
RESEARCH
DESIGN

MIXED METHOD:
INSTRUMENT OF
THE STUDY

RESEARCH-MADE QUESTIONNAIRE
 SAMPLING
TECHNIQUE
SOURCES OF
DATA

MIXED METHOD:
DATA GATHERING
PROCEDURE
ADMINISTRATION
AND RETRIEVAL
STATISTICAL
TREATMENT

WEIGHTED MEAN
CHAPTER 4

PRESENTATION,
INTERPRETATION
, AND ANALYSIS
OF DATA
 TABLE 3
n Analysis of the influencing factor toward respondents in terms of People

GRADE 12 STUDENTS
• nn PEOPLE
WM VI

1. I buy new fashion looks only when they are well accepted. 3.78 SA

2. My friends regard me as a good sources of advice on fashion

3.36 N
selection.

3. My fashion choice is influenced by my fashion peers. 3.78 SA

4. I consider my parents fashion trends . 3.14 N

5. I buy things I see in social media. 3.38 N

6. I get influence by idols, celebrities and influencers I adore. 3.68 SA

GENERAL WEIGHTED MEAN 3.52 SA

LEGEND: W.M.- Weighted Mean V.I - Verbal Interpretation
 TABLE 4
n Analysis of the influencing factor toward respondents in terms of Financial
Budget
GRADE 12 STUDENTS
• nn FINANCIAL BUDGET
WM VI
7. I am not as concerned about fashion as I am about modest
prices and wearability. 3.5 SA

8. I prefer to buy well-known designer labels rather than take

a chance on something new. 3.08 N

9. I think spending more money on expensive clothes in

3.28 N
ridiculous.
10. I plan shopping trips carefully. 3.78 SA
11. I shop for coordinated outfit. 3.82 SA
12. I am able to save money despite spending my allowance
on trendy products. 3.36 N

13. I buy on thrift shop to save money. 3.4 N

GENERAL WEIGHTED MEAN 3.46 N
LEGEND: W.M.- Weighted Mean V.I - Verbal Interpretation
 TABLE 5
n Analysis of the influencing factor toward respondents in terms of Behaviour

GRADE 12 STUDENTS
BEHAVIOUR
• nn WM VI
14. I buy new outfit in the latest fashion. 3.34 N
15. I buy clothes I like, regardless of fashion. 4.12 SA
16. I am confident of my taste in clothing. 4.3 SA
17. I'm not afraid to be the first to try something new. 3.98 SA
18. I like to buy clothes I feel good when I buy something new. 4.14 SA
19. Do you agree how you look is an integral part of your personality.
4.32 SA
20. What you think of your self is reflected by what you wear. 3.88 SA
21. Wearing good clothes is a part of leading a good life. 4.14 SA
22. Do you buy something "on the spur of the moment" at least once
a month. 3.44 N
23. Do you buy things according to how you feel at the moment. 3.96 SA
24. I resent being told what to wear by so-called fashion expents.
3.4 N
25. I like clothes that highlights my features I am considered. 4 SA
GENERAL WEIGHTED MEAN 3.99 SA
LEGEND: W.M.- Weighted Mean V.I - Verbal Interpretation
CHAPTER 5

SUMMARY OF
FINDING,
CONCLUSIONS, AND
RECOMMENDATIONS
 SUMMARY OF FINDINGS
• Customers buy new fashion products when they are well-accepted by the
majority and they also ask for fashion advice which influences them, whether
it is because of their peers, parents, or influential people. This has a general
average of 3.52 and is verbally interpreted as Somewhat Agree (SA)

• The financial budgets of the student consumers, including the cost of the
goods, shopping excursions, and financial savings, are in an uncertain state
and subject to change because the rest of them choose either the well-known
fashion products or the fashion products that are within their budget. This has
a general average of 3.46 and is verbally interpreted as Neither ( N )

• Consumers frequently find themselves influenced by emerging fashion

trends and majority of consumer purchasing habits fluctuate in the fashion
business. They prefer wearing outfits that draw attention to their best qualities
and make them stand out among their friends as fashion icons. This has a
general average of 3.99 and is verbally interpreted as Somewhat Agree (SA)
 CONCLUSIONS
1.) The customer's buying behaviour regarding trends is influenced in
terms of:

A.People- different types of people like peers, parents, celebrities or even

people on social media indeed have a certain impact on students when it
comes to buying decisions and behaviour on current fashion trends.
B.Financial Budget- The factors affecting the student consumers' financial
budgets such as the price of the products, shopping trips and financial
savings are in a neutral position and may depend on the situation.
C.Behaviour- the students rely on their behaviour and personal preferences
to some degree when buying fashion products.

2.) Most customers often find themselves being swayed by new fashion
trends.

3.) Most customers buying behaviour changes within the fashion industry.

4.) Most customers can control their impulsivity when it comes to buying
trending products.
 RECOMMENDATIONS
 Buying behavior refers to the actions taken (both on and offline) by
consumers before buying a product or service. This process may include
consulting search engines, engaging with social media posts, or a variety of
other actions.

 Make it balance how you buy through online and how much you buy
products.

 Make a list of the products you have bought online and how much you
have spent to buy them.

 Manage buying behavior, start by identifying your needs and wants,

setting a budget

 This research consumers are more focused on sustainable and ethical

products, convenience, and personalization.
 “A Great Future
Doesn’t Require
A Great Past”

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Click here to add the text, the text is the extraction of
your thought, please explain the point of view succinctly.
Your text is already full of words, but the information is
complex and needs to be expressed in more words.
If you express your views properly, you can often get
twice the result with half the effort.
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CORP.

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