Affiliate

Marketing
Flipkart
Group Members-
Ayushi Anand
Nikhil
Ayush Raj
Saksham Agarwal
 What is Affiliate Marketing ?

Affiliate Marketing involves

referring a product or services by
sharing it on a blog, social media
platforms or websites, The affiliate
earns a commission each time if
someone purchases things through
their platform.
How does Affiliate Marketing works?

Publicist

Merchant Customer
Advantages Disadvantages

Low cost of business Uncontrollable

No specific expertise
Competitors
Limited investment

No guarantee of revenue
Flexibility

Independence Programme can be hijacked

 Affiliate Marketing Trends

01 02 03
Data Driven Voice Search Influencer
Marketing Optimization Marketing

04 05 06
Native Advertising Video Content Mobile Marketing
 Types of Affiliate Marketing

1 2 3 4 5
Coupon Content Social
Media Sites Email Media
Sites Sites
Channels
 Introduction
• Flipkart is an Indian e-commerce company founded in 2007.
• It was started by Sachin Bansal and Binny Bansal, who were
both IIT Delhi graduates.
• Flipkart began as an online bookstore and later expanded to
sell a wide range of products, including electronics, fashion,
home appliances, and more.
• It is headquartered in Bangalore, India, and has over 300
million registered users as of 2021.
• Flipkart has a strong presence in the Indian e-commerce market
and competes with other companies such as Amazon India and
Snapdeal.
• In 2018, Flipkart was acquired by Walmart for $16 billion, making it
one of the biggest e-commerce deals in history.
• Flipkart has launched several initiatives, including Flipkart Plus, a
loyalty program that offers rewards to customers, and Flipkart
Wholesale, a B2B platform for small businesses.
 Flipkart
Affiliate
Program
• Flipkart has a robust affiliate marketing program called Flipkart Affiliate
• Flipkart Affiliate is free to join and offers a simple registration process on
its website.
• Affiliates can select products from Flipkart's wide range of categories,
including fashion, electronics, books, and more, to promote.
• Flipkart provides affiliate links, banners, and widgets that affiliates can use
to promote the products on their website or blog.
• When a user clicks on an affiliate link and makes a purchase on Flipkart,
the affiliate earns a commission, which varies depending on the product
category and can range from 1% to 20% of the sale amount.
• Flipkart offers real-time reporting and analytics to track clicks, sales, and
earnings.
How the Flipkart Affiliate Works
Sign up for the Flipkart Affiliate program

Choose products to promote.

Generate affiliate links

Promote the products

Earn commission on sales

Track your earnings

Receive payments
 Benefits to Affiliates
High commission rates

Wide range of products

Easy sign-up process

Advanced analytics and reporting

Promotional support

Easy payments
 Real Time Reporting

Affiliate
Dashboard Reports
Links

Commission Widgets and

Reports Banners
 Commission Rates
Flipkart offers different commission rates for different product
categories in its affiliate marketing program.
Here are the commission rates for some of the popular product
categories:
• Mobiles and Tablets: 1% - 4%
• Electronics: 1% - 5%
• Fashion and Lifestyle: 5% - 20%
• Books and General Merchandise: 5% - 12%
• Large Appliances: 1% - 5%
• Furniture and Home Decor: 5% - 20%
 SUCCESSFUL AFFILIATES
Shoutmeloud - Harsh Agarwal

Technical Guruji- Gaurav Chouwdhary

CouponDunia

The Big Billion Days Sale

Thank You
 References
 https://www.shopify.com/blog/affiliate-marketing
 https://affiliate.flipkart.com/
 https://www.bigcommerce.com/articles/ecommerce/affiliate-marketi
ng/
 https://www.mageplaza.com/blog/what-is-affiliate-marketing.html
 https://ahrefs.com/blog/affiliate-marketing/