2021 Shopee Ads User Guide

SHOPEE
ADS
USER GUIDE
Table of contents
CONTENT PAGE
1. What is Shopee Ads? 3-8
2. Setting up Search Ads
a. Setting Up Product Search Ads 9 - 26
b. Setting up Shop Search Ads 27 - 44
3. Setting up Discovery Ads 45 - 61
4. Setting up Boost Ads 62 - 69
5. Review & Modify your Ads 70 - 73
a. Review & Modify your Search Ads 74 - 84
b. Review & Modify your Discovery Ads 85 - 91
c. Review & Modify your Boost Ads 92 - 99
6. Top Up & Billing 100 - 105
7. FAQ 106 - 111
ADS USER GUIDE 2

1. W H AT IS SHOPEE
ADS?
What is Shopee Ads?
Shopee Ads allow you to create ads within 1 Shopee Ads on browser 2 Shopee Ads on app
Shopee’s platform to increase exposure for
your products and shop.
1 On browser, find Shopee Ads under

Marketing Centre in Seller Centre.
To login successfully, turn off the
ads blocker on your web browser.
2 On app, find Shopee Ads in your

shop profile section.
● Go to your "Me" page
● Tap on "My Shop" at the top
left
1. WHAT IS SHOPEE ADS? 4

Types of Ads
1) Search Ads
Bid for keywords, and your ad will appear on the search
Shop Search Ads*
results page when shoppers search using those keywords.
Only Mall sellers, Preferred sellers and selected sellers with

good track record in sales and shop ratings can advertise their
Product Search Ads
shops using Search Ads.
*Note:
● Shop Search Ads is currently unavailable in Mexico.

Types of Ads
2) Discovery Ads
Target relevant audience who are interested in products
similar or related to yours at high traffic sections, including:
a. You May Also Like sections of product detail pages
of products similar or complementary to yours
b. Daily Discover section on the homepage

Types of Ads
3) Boost Ads
Use Boost Ads* to increase your products' exposure in
multiple high traffic areas at once.
With Boost Ads, Shopee automatically optimises your ads

for you to maximise sales*.
Boost Ads appears on search results page, product detail

pages of products similar or related to yours, and Shopee’s
homepage.
*Notes:
● Boost Ads are still in beta mode and as such will only be available to selected sellers.
● With Boost Ads, Shopee automatically sets up Product Search Ads and Discovery Ads for
your products and optimises them.
● Boost Ads is currently unavailable in Mexico.

Shopee Ads on App
With Shopee Ads on Shopee App, users can:
● Top up ads credit
● Create and modify Product Search Ads, Discovery Ads and Boost Ads*
● View ads performance
For full Shopee Ads functionalities (e.g. manually adjusting keywords for Search Ads),
please access Shopee Ads via Seller Centre on a browser.
More Shopee Ads functionalities will be released on app, please stay tuned!
*Boost Ads is currently unavailable in Mexico.

2a. SETTING UP
PRODUCT SEARCH
ADS
PUSH YOUR PRODUCTS TO THE TOP OF SEARCH RES U LTS
PAGE
Setting up Product Search Ads
1 Log in to Seller Centre 2 Click on Shopee Ads
Username
1 Password
2a. SETTING UP PRODUCT SEARCH ADS 10

Setting up Product Search Ads
3 Click on + Create New Ads 4 Click Search Ads
3 3
4

Setting up Product Search Ads: Choose Products
5 Select Products for your promotion, and add the products you wish to promote
Seller Tips!
5
● You can select up to 50 products at one go if
Promotion Type you're using Auto Selected Keywords.
● Products that are already on Search Ads
campaign, out of stock or banned cannot be
selected.
10 product(s) selected (Max. 50)

Setting up Product Search Ads: Choose Products
Existing Product Recommendation Logic New Product Recommendation Logic (on Beta mode)
Seller Tips!
● Choose products recommended by

the Shopee Ads product selector to
maximise your sales with ads.
● These products are highlighted with
the ‘thumbs up’ icon and are
recommended for ads as they have
high sales and conversion rates.
● If you're whitelisted for the new
product recommendation logic,
recommended products will be
highlighted with the 'Best Selling',
'Good ROI' or 'Top Searched' tags.
These products are recommended
because they have potential to
generate sales well when advertised.
○ For more information, click
here.

Setting up Product Search Ads: Set Budget
6 Set Budget
Seller Tips!
Budget indicates the maximum ad expense you are willing to
pay. Once the budget amount is reached, your ad will stop
showing. You can choose not to set a budget limit, or to set a
daily budget or total budget.
6
● Set “No Limit” if you want your ad to have sustained
exposure, or if you are not sure how many clicks you
must get to yield an order.
● Set a budget if you want to cap your ad expenses.
○ The minimum daily budget required is RM2
○ The minimum total budget required is RM20

Setting up Product Search Ads: Set Time Length
7 Set Time Length
Seller Tips!
Time Length indicates the length of time your ad is active.

Once the end date is reached, your ad will not show anymore.
● You can choose no time limit or impose a start and

end date.
● Set “No Time Limit” if you would like your ad to
7 have
sustained exposure.
● Set a time schedule if you only want to push your
listings on certain days of the year, e.g. sale periods.

Setting up Product Search Ads: Use Auto Selected Keywords
8 Let Shopee manage your keywords

Seller Tips!
● With Auto-Selected Keywords, Shopee will select
relevant keywords for your products and optimise
8
them for you.
● Use this feature if you prefer to set up and
manage
your ads with minimal effort and time, or if you are
unsure of what keywords to choose.
● Note that if you are creating Product Search Ads
using Shopee app, auto-selected keywords will be
automatically toggled on. To turn it off or manually
set keywords, please log onto Seller Center on a
browser (see guidance in next page).

Setting up Product Search Ads: Set Keywords Manually
9 Click on + Add recommended keywords

Seller Tips!
Keywords determine where your ad will appear in a Shopee

search. Choose keywords that people might use when
finding your products.
● Our recommended keywords will give you starting

9 ideas about which keywords to bid for, based on the
product you are advertising.
● If you're using Auto Selected Keywords, you can still
manually add selected keywords and set bid prices
for them to ensure your ad appears in top positions
when shoppers’ search terms match your selected
keywords

Setting up Product Search Ads: Add Recommended Keywords
10 To remove a keyword from your bidding list, click on the delete sign
11 To add more keywords, click + Add Keywords
11 10
1
Seller Tips!
0
You will be shown a list of recommended
keywords based on your product.

Setting up Product Search Ads: Add Other Keywords
12
12 Type the keyword you're looking for into
the search bar and press enter
13 Click Add > to add the chosen keywords

into your bidding list
13
14 Click Confirm and Add Keywords
14

Setting up Product Search Ads: Keyword Setting - Match Type
Seller Tips!
15 Set match type
What is Match Type?
Match Type controls which searches on Shopee
will display your ad.
● Broad Match shows your ad on the search

15 results page when buyers search for
relevant variations of your keywords, even
if their searches do not contain your
keywords. For example, if you bid for
"socks", your ads may appear on searches
for "socks", "running gears", "ankle socks",
"socklets".
● Exact Match displays your ad when
buyers search for your exact keyword. For
example, if you bid for “dress”, your ad
may only appear on searches for “dress”,
“DRESS” and “Dress”.

Setting up Product Search Ads: Set Keywords Manually
Seller Tips!
3 key metrics you should consider while choosing

your keywords:
● Suggested Bid: the bid price recommended to
ensure your ad is shown in good position (i.e.
closer to the top of the search results page)
● Quality Score: how relevant your ad is to the
shopper searching for your keyword.
● Search Volume: the number of times a keyword
has been searched in the last 30 days.

Setting up Product Search Ads: Keyword Setting - Bid Price
16 Set and review your bid price
17 Toggle Enhanced Bid Price* on to allow Shopee to

automatically optimise your bid prices to generate
16
more sales while maintaining ads expense
Seller Tips!
● Bid Price indicates the highest amount you’re willing to pay for
each click on your ad. Bid price is taken into account to calculate
your ad ranking (or how high you appear in search results). The
higher your bid price, the higher ad rank you will get.
● Cost per Click will start at RM0.07 per click, and increases
depending on the demand. Your actual cost per click may be less
than your bid price, depending on the bid price of other ads in the
auction.
● Enhanced Bid Price automatically increases your manual bids by
up to 50% when your ad clicks are more likely to lead to a
17 conversion, and decreases your manual bids by up to 50% when
your ad clicks are less likely to lead to a conversion. Click here for
more information.
*Please note that this feature is currently in Beta mode and not available to all users

Setting up Product Search Ads: Mass Edit
18 If you want to change settings for many keywords, tick the checkbox next
to these keywords and click the relevant Edit buttons
19 Click Publish
18
Seller Tips!
To read our tips on how to set up

Product Search Ads for success,
please click here.
19

Boost Sales During Campaign Days: Shop Level Settings
Optimise your bidding automatically on campaign days to ensure your Product Search Ads and Discovery Ads are
displayed to shoppers throughout the day to maximise your sales.
1 Go to Shop Level Settings on Shopee Ads homepage

2 Click Turn On for Campaign Day Bid Price Optimisation setting*
2
Seller Tips!
● For more info, please click here
* This feature is currently unavailable in Mexico and Brazil,
3. SETTING UP DISCOVERY 24
ADS
Boost Sales During Campaign Days: Prompt
Before each campaign day (e.g. 9.9, Payday, etc.), if you have not turned on the Campaign Day Bid Price Optimisation
setting, you will see a prompt on the Shopee Ads homepage that allows you to enable it*.
1 Fill the tickbox to enable Shopee to optimise your bid prices on campaign days
2 Click Confirm
2 * This feature is currently unavailable in Mexico and Brazil,

Boost Sales During Campaign Days: Ads Details
Note: If you've enabled Shopee to adjust your manual keyword bid prices during major campaign days, the term "Dynamic"
will appear next to "Manually Selected" when you view the details of your Product Search Ads on major campaign days.

2b. SETTING UP SHOP
SEARCH ADS
DISPLAY YOUR SHOP AT THE TOP OF THE SEARCH RESULTS
Setting up Shop Search Ads
Username
1 Password
2b. SETTING UP SHOP SEARCH ADS 28

3 Click on + Create New Ads 4 Click Search Ads

Setting up Shop Search Ads: Set Ad Name
5 Select Shop for your promotion*
Seller Tips!
6 Set Ad Name
Set Ad Name to help you identify and organise

your Shop Search Ads.
5 ● Include details such as ad landing

Promotion Type page, ad duration, ad campaign
objective, e.g. “Boost Sales, female
perfume collection, 1-30 Jan”.
* Shop Search Ads is currently unavailable in Mexico.

Setting up Shop Search Ads: Set Budget
7 Set Budget
Seller Tips!
Budget indicates the maximum ad expense you are
willing to pay. Once the budget amount is reached, your
ad will stop showing. You can choose not to set a
7 budget limit, or to set a daily budget or total budget.
● Set “No Limit” if you want your ad to have

sustained exposure, or if you are not sure how
many clicks you must get to yield an order.
○ The minimum daily budget required is RM4
○ The minimum total budget required is
RM40

Setting up Shop Search Ads: Set Time Length
8 Set Time Length
Seller Tips!
Time Length indicates the length of time your ad is

active. Once the end date is reached, your ad will not
show anymore. You can choose no time limit or impose
a start and end date.
8 ● Set “No Time Limit” if you would like your ad to

have sustained exposure.
● Set a time schedule if you only want to promote
your shop on certain days of the year, e.g. sale
periods.

Setting up Shop Search Ads: Set Landing Page (Optional)
9 Set Landing Page
Seller Tips!
Landing page determines the page that shoppers will

9 be directed to after clicking your ad.
● Choose shop page if you want shoppers to

explore your store.
● Choose product collection page if you sell
diverse product categories (e.g Shoes and
Toiletries) or if you want to boost sales for
specific featured products (Spring Sale
collection).
Click here for more information.

Setting up Shop Search Ads: Set Ad Image (Optional)
10 Set Shop Ad Image
Seller Tips!
Ad Image is the image shown on your Shop Search Ad.
● If your landing page is a product collection

page, use a picture that best represents it, e.g.
the best-selling item from the collection.
10
● If your landing page is the shop page, you can
use your shop logo. Alternatively use an
attractive picture that represents your store.
● Your shop logo will be used by default if you do
not add any custom picture.

Setting up Shop Search Ads: Set Tagline (Optional)
11 Set Tagline
Seller Tips!
Tagline is the custom messaging that you set to
convince shoppers to click your Shop Search Ads.
● Create a compelling tagline that best describes

the ad landing page (i.e. your shop or product
collection).
● Keep it concise and user benefit oriented.
● Do not use multiple exclamation marks,
emoticons or special symbols.
● Highlight new or seasonal product
11 collection,
e.g. “Dress spookily and stylishly this
Halloween”.

Setting up Shop Search Ads: Review Ad Creative
12 Review Ad Preview
Seller Tips!
You can review how your Shop Search Ad will look to

shoppers using the App Ad Preview or PC Ad Preview.
12

Setting up Shop Search Ads: Add Recommended Keywords
13 Click on + Add Recommended Keywords Seller Tips!
Keywords determine where your ad will appear in a

13 Shopee search. Choose keywords that are similar to the
words or phrases people might use when searching for
your products.
● Our recommended keywords will give you

starting ideas on which keywords to bid for,
based on your shop profile and the products
you sell.

Setting up Shop Search Ads: Add Recommended Keywords
14 You will be shown a list of

16 recommended keywords based on
your shop
15 To remove a keyword from your

bidding list, click on the trash can
14
16 To add more keywords, click + Add
Keywords
15

Setting up Shop Search Ads: Add Other Keywords
17 Type the keyword you're looking for into

17
the search bar and press enter
18 Click Add > to add the chosen keywords

into your bidding list
19 Click Confirm and Add Keywords
18 Seller Tips!
You can use Quality Score, Search Volume and

Suggested Bid to gauge how well the keyword
will perform.
19

Setting up Shop Search Ads: Add Other Keywords
Seller Tips!
What are Reserved Keywords?

● Reserved Keywords are keywords
which cannot be used to create
Shop Ads. These are keywords
which show high user preference for
a specific shop.
● For example, when a user searches
for “Laneige”, they most likely want
to find Laneige Official Shop. As
such, to preserve good shopper
experience, search result for the
keyword “Laneige” will only display
organic shop profile such as
Laneige Official Shop, not
advertised shop profiles.

Setting up Shop Search Ads: Keyword Setting - Match Type
Seller Tips!
20 Set match type
What is Match Type?

Match Type controls which searches on
Shopee will display your ad.
20 ● Broad Match is the default setting.
Broad Match displays your ad when
buyers search for phrases that
contain your keyword. For example,
2 if you bid for “dress” using Broad
0 Match, your ad may appear on
searches for “dress”, “dresses”,
“shirt dress”.
● Exact Match displays your ad when
buyers search for your exact
keyword. For example, if you bid for
“dress” using Exact Match, your ad
may only appear on searches for
“dress”, “DRESS” and “Dress”.

Setting up Shop Search Ads: Keyword Setting - Bid Price
Seller Tips!
21 Review your bid price
● Bid Price indicates the highest

amount you’re willing to pay for each
click on your ad.
● Bid price is taken into account to
calculate your ad ranking (or how high
you appear in search results). The
21 higher your bid price, the higher ad
rank you will get. For Shop Search
Ads, your ad will only appear in search
2 results if its ad rank is 1.
1 ● Cost per Click will start at RM0.10 per
click, and increases depending on the
demand. Your actual cost per click
may be less than your bid price,
depending on the bid price of other
ads in the auction.

Setting up Shop Search Ads: Mass Edit
22 If you want to change settings for many keywords, tick on the checkbox next to these keywords and
click the relevant Edit buttons
22

23 Click Publish Ads
Seller Tips!
To read our tips on how to set up Shop Search

Ads for success, please click here.
23

3. SETTING UP DISCOVERY ADS
SHOW YOUR PRODUCT’S TO RELEVANT SHOPPERS IN DAILY DISCOVER A N D
YOU MAY ALSO LIKE SECTIONS
Setting up Discovery Ads
Username
1 Password
3. SETTING UP DISCOVERY ADS 46

Setting up Discovery Ads
3 Click on + Create New Ads 4 Click Discovery Ads
33 3 4

Setting up Discovery Ads: Use Auto Optimisation Mode
5 Use Auto Optimisation mode to let Shopee manage the bid prices of your Discovery Ads
Seller Tips!
5 ● With Auto Optimisation mode,

Shopee will manage the bidding
for your Discovery Ads across all
display locations.
● Use this feature if you prefer to set
up and manage your ads with
minimal effort and time, or if you
are unsure of how to set the bid
price.

Setting up Discovery Ads: Choose Products
6 Select the product(s) you wish to promote
Seller Tips!
● You can select up to 50 products at

one go.
6 ● Products that already have Discovery
Ads running, are out of stock or banned
cannot be selected.

Setting up Discovery Ads: Choose Products
Seller Tips!

here.

Setting up Discovery Ads: Set Budget and Time Length
7 Set Budget and Time Length
Seller Tips!
8 Click Publish Ads Budget indicates the maximum ad expense you are willing to pay.
Once the budget amount is reached, your ad will stop showing. You
can choose not to set a budget limit, or to set a daily budget or total
budget.
● Set “No Limit” if you want your ad to have sustained
exposure, or if you are not sure how many clicks you need
to yield an order.
Time Length indicates the length of time your ad is active. Once the
end date is reached, your ad will not show anymore.
● You can choose no time limit or impose a start and end
7 date.
● Set “No Time Limit” if you would like your ad to have
sustained exposure.

Setting up Discovery Ads: Set Bid Price Manually
9 Toggle off Auto Optimisation
10 Set Bid Price

Seller Tips!
Bid Price indicates the highest amount you’re willing to

pay for each click on your ad. It is pre-filled with the
9 suggested bid price. You can review and adjust the
amount.
66 Cost per Click will start at RM0.04 per click, and increases
109 depending on the demand.
10 ● To mass edit the bid prices, select the relevant

products and click Mass Edit Bid Price.
● Note that, if you are mass creating Discovery Ads
for multiple products using Shopee app, the
chosen bid price for each display location will
apply to all the products chosen.

Setting up Discovery Ads: Set Budget
11 Set Budget
Seller Tips!
Budget indicates the maximum ad expense you are willing
to pay. Once the budget amount is reached, your ad will stop
showing. You can choose not to set a budget limit, or to set
a daily budget or total budget.
● Set “No Limit” if you want your ad to have

11 sustained exposure, or if you are not sure how
many clicks you must get to yield an order.
● Set a budget if you want to cap your ad
expenses.
○ The minimum daily budget required is
RM1.50
○ The minimum total budget required is
RM15
● To mass edit the budget, select the relevant
products and click Mass Edit Budget.
○ Note that if you are mass creating
Discovery Ads for multiple products in
Shopee app, your budget setting will apply
to all the products chosen.

Setting up Discovery Ads: Set Time Length
12 Set Time Length
13 Click Add Advanced Settings to customise audience and display location setting
Seller Tips!
Time Length indicates the length of time your ad is active. Once

the end date is reached, your ad will not show anymore. You can
choose no time limit or impose a start and end date.
● Set “No Time Limit” if you would like your ad to have

sustained exposure.
● Set a time schedule if you only want to push your listings
12
on certain days of the year, e.g sales periods.
1 ● To mass edit the time length, simply select the relevant
1 products and click Mass Edit Time Length.
○ Note that if you are mass creating Discovery
Ads for multiple products in Shopee app, your
13 time length setting will apply to all the products
chosen.
1
2

Setting up Discovery Ads: Set Audience Setting
14 Select your audience setting based on age, gender,
locations, interest category or behavior*
Seller Tips!
Shopee will automatically increase the bid price for the selected target
audience, when their ad clicks are more likely to convert to sales.
● "Interest Category" of users are determined by their past product
view and click behaviour
● Use the "Behaviour" field to target buyers with the highest buying
potential such as those who added your shop's products to cart.
Shopee’s system will increase your bid price for the target audience up to 2x
the original bid price.
*Audience Setting is currently still on beta mode, and is only available for selected users.
This setting is currently unavailable in Mexico,

Setting up Discovery Ads: Set Display Location Setting
15 Set Premium Rate

15 16
16 Set Status
17 Click Publish
17

Setting up Discovery Ads: Set Ad Display Locations
Seller Tips!
Premium rate allows you to increase bid price for each ad
display location. Your bid price will be raised by the
premium rate to obtain better traffic for the chosen display
location. The final bid price is the maximum cost you pay
per click.
● For example, if your bid price is RM0.10 and your

premium rate is 50% for You May Also Like, your
final bid price for You May Also Like is RM0.15=
RM0.10x(100%+50%).
●
Status allows you to set where to display your Discovery
Ads.

Setting up Discovery Ads: Set Ad Display Locations
Seller Tips!
● Final Bid Price Range shows the min and max
bid prices for all the products after premium
rate adjustment.

Boost Sales During Campaign Days: Shop Level Settings
Optimise your bidding automatically on campaign days to ensure your Product Search Ads and Discovery Ads are
displayed to shoppers throughout the day to maximise your sales.
1 Go to Shop Level Settings on Shopee Ads homepage

2 Click Turn On for Campaign Day Bid Price Optimisation setting*
2
Seller Tips!
* This feature is currently unavailable in Mexico and Brazil,

Boost Sales During Campaign Days: Prompt
Before each campaign day (e.g. 9.9, Payday, etc.), if you have not turned on the Campaign Day Bid Price Optimisation
setting, you will see a prompt on the Shopee Ads homepage that allows you to enable it*.
1 Fill the tickbox to enable Shopee to optimise your bid prices on campaign days
2 Click Confirm
1 * This feature is currently unavailable in Mexico and Brazil,

Boost Sales During Campaign Days: Ads Details
Note: If you have enabled Shopee to adjust your Discovery Ad bidding during major campaign days, the term "Dynamic" will
appear under “Premium Rate” when you view the details of your Discovery Ads
Dynamic
Dynamic
61
4. SETTING UP BOOST
ADS
DISPLAY YOUR PRODUCT’S IN MULTIPLE HIGH TRAFFIC AREAS TO
MAXIMISE YOUR SALES AN D EXPOSURE
Setting up Boost Ads
Username
1 Password
4. SETTING UP BOOST ADS 63

Setting up Boost Ads
3 Click on + Create New Ads 4 Click Boost Ads
33 3

Setting up Boost Ads: Choose Product Selection Setting
5 Choose your Product Selection setting

Seller Tips!
● Use Auto Select to allow Shopee’s

algorithm to choose your highest
potential products to advertise and
maximise your sales.*
○ Only products that satisfy all 3
conditions will be selected: (i)
Status is normal (e.g not
banned or frozen), (ii) Has
available stock, (iii) No ongoing
Search or Discovery Ad
● Use Manual Select if you want to
choose which products to advertise.
*Note:
● This feature is still in beta mode, and only available to selected sellers

Setting up Boost Ads (Auto Select): Set Budget and Time Length
If you have chosen Auto Select for your Product Selection Settings: Seller Tips!
● Budget indicates the maximum ad
6 Set your campaign budget and duration, then click Boost to publish your expense you are willing to pay. Once
campaign the budget amount is reached, your ad
will stop showing. You can choose not
to set a budget limit, or to set a
daily/total budget.
● Time Length indicates the length of

time your ad is active. Once the end
date is reached, your ad will not show
anymore. You can choose no time limit
or impose a start and end date.
○ We recommend that you
choose "No Limit" or set a
duration of minimum 4 weeks
(i.e. 2 weeks for Auto Boost
algorithm to optimise your
ads and an additional 2 weeks
for your ads to generate sales
optimally)

Setting up Boost Ads (Manual Select): Choose product(s) to promote
If you have chosen Manual Select for your Product Selection Settings:
7 Choose product(s) to promote
Seller Tips!
● You can select up to 50 products at one go.

● Products that already have Boost Ads running,
are out of stock or banned cannot be selected.

Setting up Boost Ads (Manual Select): Choose product(s) to promote
Seller Tips!

here.

Setting up Boost Ads (Manual Select): Choose a plan for your campaign
8 Choose a plan for your Boost Ads campaign
Click Boost to publish your campaign Seller Tips!

9
● Choose a 7-day plan to increase

your products' exposure for only
7 days
● Choose a 14-day plan if you like
to maximise your outreach and
5
scale up your sales
● You can customise the ad
duration and total budget for your
Boost Ad campaign by selecting
Custom Boost.
○ Set "No Limit" for budget
and time length if you
want your ad to have
8 sustained exposure
○ Set a total budget to
9 control your expenses

5. REVIEW & MODIFY YOUR
ADS
SEE H O W YOUR AD S ARE PERFORMING A N D US E THIS DATA
TO IMPROVE YOUR AD S
Reviewing Ads Performance
1 View the combined performance of all your ads (i.e including Search and Discovery Ads) under All Ads
2 Click on the metric(s) to see its time trend chart
1 Seller Tips!
● You can select up to 4 metrics to

2 show on the time trend chart
5. REVIEW & MODIFY YOUR ADS 71

3 You can edit the time period of the performance data displayed
4 Click Export Data to download your report Seller Tips!
● Run your ads for at least 2 weeks to

3 4 ensure that you have enough data for
data analysis.
3 ● Ad performance data is only available
for the past 6 months, so you may
regularly export data if you need
historical data dated more than 6
months ago.
● To understand our definition of each
metric, please click here.

Under All Ads List section, you can view the performance of individual ads.
5 The Ad Type column tells you if the ad is a Search Ad or Discovery Ad campaign
6 Select/unselect any metrics to change the metrics displayed in the table report
5 6 6

5a. REVIEW & MODIFY YOUR SEARCH
ADS
Review & Modify Your
Ad
Learn about how to monitor and change settings for different ad types.
Search Ads Discovery Ads Boost Ads
5a. REVIEW & MODIFY YOUR SEARCH ADS 75

Reviewing Search Ads Performance
1 Click Search Ads to view Search Ads performance
2 You can edit the time duration to define the period of your performance data
3 Click Export Data to download your report Seller Tips!
1 ● Run your ads for at least 2 weeks to

ensure that you have enough data for
2 3 data analysis.
● Ad performance data is only available
for the past 6 months, so you may
regularly export data if you need
historical data dated more than 6
months ago.

4 You can filter your Search Ads based on the promotion type - Product or Shop
4
4

5 Look at Search Ads List for more details of your ad
performance
● Select/unselect any metrics to change the
metrics displayed in the table report
6 To view and download keyword performance for

each promotion, click on that promotion
5 Seller Tips!
● You can sort your ads by your metrics in descending or
ascending order. For example, to view ads with highest
impressions, click the sort button to the right of
Impression metric.
6 ● When you download your keyword performance data for
each product, you would be able to see ad data on search
query level if you have used Broad Match setting for
keywords.

Modifying Product Search Ads
77 To modify a product’s Search Ad, click on the
7 8 product promotion in Search Ads List on the main
8 Search Ads page
7 To adjust budget or ad duration, click on the

pencil icon
8 To pause or stop the ad, click on the

respective action button

9 Click on the toggle to turn off/on Auto
Selected keywords
10 Click on the toggle to turn off/on Enhanced Bid

Price* setting for your manually selected
keywords
11 To add keywords, click + Add Keywords
Seller Tips!
11
● If Auto Selected keywords is toggled on, you can also manually add
keywords to each Search Ad on this page
● Enhanced Bid Price will automatically increase your manual bids by
9 50% for ad clicks that are more likely to generate sales, and decrease
your manual bids by 50% for ad clicks that are less likely to generate
sales. As such, Shopee can help to improve your ad's Return on
10 Investment (ROI) without significantly increasing your ads expense.
Click here for more information.
*Please note that this feature is currently in Beta mode and not available to all users. This
feature is currently unavailable in Mexico.

12 To mass modify existing keywords, tick the checkbox next to keywords and click on desired action
12
1
1
Seller Tips!
To read our tips on modifying your
Product Search Ads for success,
please click here.

Modifying Shop Level Settings for Product Search Ads
13 Click Shop Level Settings to enable or disable Shopee to adjust your manual keyword bid prices during
major campaign days (e.g. 8.8, 9.9, etc.) to boost sales
13
Seller Tips!
● Ads typically have better sales conversion

and increased bidding competition during
major campaign days (e.g. 9.9).
● Allow Shopee to automatically adjust
bidding for your Product Search Ads and
Discovery Ads on campaign days to ensure
that your ads still display to shoppers.
*This feature is currently unavailable in Mexico and Brazil.

Modifying Shop Search Ads
To modify your Shop Search Ad*, click on the shop promotion in Ad
Statistics on the main Search Ads page
Seller Tips!
14 To adjust budget or ad duration, click on pencil icon
To read our tips on modifying your Shop Search
15 To pause or stop the ad, click on the respective action button Ads for success, please click here.
16 Click Edit Creative to edit ad image, tagline or landing page * Shop Search Ads is currently unavailable in Mexico
14 15
16

Modifying Shop Search Ads
17 To add keywords, click + Add Keywords
17 19
18 To modify existing keywords, tick the checkbox

18 next to keywords and click on desired action
15 17 19 To mass modify existing keywords, tick the

checkbox next to keywords and click on
desired action
16
Seller Tips!
To read our tips on modifying your Shop Search

Ads for success, please click here.

5b. REVIEW & MODIFY YOUR DISCOVERY
ADS
Review & Modify Your Ads
Search Ads Discovery Ads Boost Ads
5b. REVIEW & MODIFY YOUR DISCOVERY ADS 86

Reviewing Discovery Ads Performance
1 Click Discovery Ads to view Discovery Ads performance
3 Click Export Data to download your report

1
Seller Tips!
1 2 3
2
data analysis.
3 ● Ad performance data is only available for
the past 6 months, so you may regularly
export data if you need historical data
dated more than 6 months ago.

Reviewing Discovery Ads Performance
4 Look at Discovery Ads List for more details of your ad
performance
● Select/unselect any metrics to change the
metrics displayed in the table report
5 To view and download Discovery Ads performance for

each product, click on that product
4 4 Seller Tips!
5 You can sort your ads by your metrics in

descending or ascending order. For example, to
view ads with highest impressions, click the sort
button to the right of Impression metric.

Modifying Discovery Ads
To modify a product’s Discovery Ad, click on that product’s icon in
7 8 Discovery Ads List, in the main Discovery Ads page
6 6 To turn on/off Auto Optimisation mode, use the toggle
7 To adjust bid price, premium rate, budget or ad duration, click

on pencil icon
● Bid price and premium rate cannot be customised if
you are on Auto Optimisation mode
8 To pause or stop the ad, click on the respective action button
9 To turn on/off display location, use the toggle

● For Auto Optimisation mode, display locations used
will be optimised by the system
Seller Tips!
To read our tips on modifying your Discovery Ads for success, please
9 click here.

Modifying Discovery Ads
To modify your Discovery Ad's audience setting*:
10 10 Click on the "Audience" tab
11 To edit your target audience based on Age, Gender, Locations or

11 Interest Category, mouse over the respective field and click the pencil
icon that appears
12 To turn on/off ads for the behavioural target audience segments, use
the toggle
12 Seller Tips!
To read our tips on managing the audience setting for your Discovery
Ads well, please click here.
*Audience Setting is currently still on beta mode, and is only available for selected users.
This feature is currently unavailable in Mexico.

Modifying Shop Level Settings for Discovery Ads
13 Click Shop Level Settings to enable or disable Shopee to adjust your bidding during major campaign days
(e.g. 8.8, 9.9, etc.) to boost sales*
13 Seller Tips!
● Ads typically have better sales conversion

and increased bidding competition during
major campaign days (e.g. 9.9).
● Allow Shopee to automatically adjusts
bidding for your Product Search Ads and
Discovery Ads on campaign days to ensure
that your ads still display to shoppers.
*This feature is currently unavailable in Mexico and Brazil.

5c. REVIEW & MODIFY YOUR BOOST
ADS
Review & Modify Your Ads
Search Ads Discovery Ads Boost Ads*
*Boost Ads is currently unavailable in Mexico,
5c. REVIEW & MODIFY YOUR BOOST ADS 93

Reviewing Boost Ads Performance via Shopee Ads
1 Click Boost Ads to view Boost Ads performances
3 Click Export Data to download your report

1
Seller Tips!
1 2 3
2
data analysis.
3 ● Ad performance data is only available for
the past 6 months, so you may regularly
export data if you need historical data
dated more than 6 months ago.

Reviewing Boost Ads Performance via Shopee Ads
4 Look at Boost Ads List for more details of your ad
performance
● Select/unselect any metrics to change the metrics
displayed in the table report
5 To view more detailed performance for each ad or your Auto

Boost Campaign, click on the ad/campaign.
● If you've chosen "Auto Select" for your Product
Selection Settings during setup, the published
campaign will be named “Auto Boost Campaign” and
placed at the top of the Boost Ads List*
● After clicking on the ad/campaign, click "Export
Data" to download the performance data
Seller Tips!
You can sort your ads by your metrics in descending or ascending
order.
*Note:
● This feature is still in beta mode, and only available to selected
sellers
5. REVIEW & MODIFY YOUR 95

ADS
Modifying Boost Ads via Shopee Ads
To modify a Boost Ad, click on the product promotion in Boost
Ads List on the main Boost Ads page
6 7
6 To adjust budget or ad duration, click on the pencil
icon
7To stop the ad, click Stop
Seller Tips!
To read our tips on optimising your Boost Ads, please click here.

Reviewing Boost Ads Performance via My Products
1 To view your Boost campaign performance, click on Boosting or Boost Details for your Boost campaign
1 Seller Tips!
● Run your Boost campaign for at

least 1-2 weeks to ensure that
you have enough data for data
analysis.
● To understand our definition of
each metric, please click here.

Reviewing Boost Ads Performance via My Products
3 Go to Shopee Ads if you like to view more performance metrics, or easily view performance of all your Boost
campaigns or export performance data

Modifying Boost Ads via My Products
4 To adjust budget or campaign duration, click on the pencil icon
5 To stop the Boost campaign, click Stop
4
Seller Tips!
5 ● To read our tips on optimising
your Boost Ads, please click
here.

6. TOP UP & BILLING
PAY FOR YOUR AD S BY TOPPING UP A N D REVIEWING
YOUR COST AFTERW ARDS
Topping Up Your Ads Account
1 2
1 This shows how much money (Ads

Credit) you have in your Ads account
2 To top up your account, click Top Up
Seller Tips!
From your Top Up tab, you’ll be able to purchase

Ads Credit required to run your ads.
6. TOP UP & BILLING 101

Topping Up Your Ads Account
3 Select the desired top up amount
Click "Enter Amount" if you prefer to customise

4
your top up amount
5 Apply discount voucher, if any
Follow through with the check out process and you’re done!
Seller Tips!
● Please note that ads credit packages have an expiry date

● If you prefer to purchase ads credit without an expiry date,
select a non-package amount
● Shopee system will deduct ads credit in this sequence:
i. Ads credit with expiry date (starting with
earliest expiry date)
ii. Free ads credit without expiry date
Paid ads credit without expiry date
● Foriii.
more details on the payment channels when topping
up via Shopee Ads on browser vs. on app, please click
here.

Topping Up Your Ads Account Automatically
1 Toggle on to set up Auto Top-Up*
Seller Tips!
● Auto Top-Up allows you to

automatically transfer money from
your Seller Wallet to your Ads Credit
balance, when the latter drops to a
minimum threshold. Never let your
ads become inactive again!
● To find out more about how to turn on
Auto Top-Up, please click here.
* Please note that Auto Top-Up for Mexico is currently only

available to selected cross-border sellers.

Checking Your Billing Records
1 1 Click on Transaction History to
access your ad billing records

Checking Your Billing Records
2 You can edit your ad billing period
2 3 4
3 You can separate the type of
transactions
4 Click Export Data to download billing

report

7.
FAQ
Topping Up Your Shopee Ads Account
1. How long does it take to reflect my new balance? 7. Can I buy ads credit as a gift for someone else?
You should see your new balance within 30 minutes. Do drop Unfortunately, no. However, you can consider getting them
an email to https://help.shopee.com.my/ if this does not occur. something else from our platform as a gift!
2. How do I check my balance? 8. Will my Ads credit expire after a period of time?
You will be able to view your balance from Seller Centre > All free or paid ads credit may have an expiry date. Please go to
Marketing Centre > Shopee Ads. "Transaction History" on Shopee Ads in Seller Centre to check your
ads credit's expiry date.
3. How do I set auto top-up?
You can set auto top-up for your ads credit. Click here for more 9. Will ads credit that expires be deducted first?
details. Yes, our system will deduct ads credit in the following sequence: (i)
ads credit with an expiry date, starting from the earliest expiry date
4. What type of credit cards are allowed? (Note: free ads credit will be deducted first if it has the same expiry
Currently, we only accept credit cards from local banks. date as paid ads credit), (ii) free ads credit without expiry date and
(iii) lastly paid ads credit without expiry date.
5. Can I get a refund?
Ads credits cannot be refunded after purchase as stated here
in our T&Cs.
6. Is this an e-wallet for me to purchase other items on Shopee?

No, this is credit that can only be used for bidding on Ads on
the Shopee platform.
* Please note that Auto Top-Up for Mexico is currently only available to selected cross-border sellers.
7. FAQ 107
Shopee Ads
1. I have limited budget, is Shopee Ads suitable for me?
Yes, Shopee Ads is suitable for different advertising budgets. Product Search Ads start at RM0.07 per click, while Shop Search Ads
start at RM0.10 per click.
2. How will I be charged for Shopee Ads?

You will be charged only shoppers click on your ads. The cost-per-click model applies to Search Ads, Discovery Ads and Boost
Ads.
3. What happens if my ad receives multiple clicks from the same user?

To protect sellers, Shopee detects invalid clicks which you will not be charged for.
Shopee's system identifies suspicious click patterns and invalidates them. This reduces your risk from clicks from users or
clicking tools that intend to increase your advertising cost without genuine interest in your ad.
If we find that invalid clicks have escaped automatic detection, you will receive a credit refund for those clicks.
4. How is cost-per-click calculated?

Your bid price is the maximum cost you are willing to pay per click. Shopee ads auction system calculates the minimum
amount
required for your ad placement. You’re often charged less than your bid price.
*Boost Ads and Shop Search Ads are currently unavailable in Mexico,
7. FAQ 108
Search Ads
1. How do I check if my ads are showing to shoppers? 4. Why should I use Shop Search Ads?
You can manually check if your Search Ads display on the Shop Search Ads allow you to put your brand in the spotlight. When
search results page by checking keywords you’ve bid for shoppers search for keywords relevant to your shop, they will see
using the search bar. However, you should not click on your your Shop Search Ad at the top showcasing your shop name, ad
ad to avoid being charged unnecessarily. picture and tagline. The association between your shop and
keyword will drive buyers to remember your shop when they are
2. How many keywords can I bid for in Search Ads? searching for products.
You can bid for a maximum of 200 keywords per Search Ad.
5. I am already using Search Ads to advertise my products. Should I
3. What are Auto Selected Keywords? use Search Ads to advertise my shop?
With Auto Selected Keywords, Shopee will manage your Yes! It is possible to have both your Search Ad showing your advertised
keyword bidding and optimisation for your Product Search shop and advertised product on the same keyword query. We advise
Ads. We will automatically match your ad with keywords using Search Ad to advertise your shop and products if you want
maximum exposure for your shop and listings.
used by shoppers to find products like yours.
6. Will non-Mall and non-Preferred sellers be able to use Search Ads
to advertise their shops?
Yes, selected sellers with good track record in sales and shop ratings will
be able to use Search Ads to promote their shops! When you are
* Shop Search Ads are currently unavailable in Mexico, eligible to use Shop Ads, you will be sent a notification.
7. FAQ 109
Discovery Ads
1. Why use Discovery Ads?
Complement Search Ads with Discovery Ads to further
enhance product exposure by displaying them in more
locations such as Daily Discover in Shopee homepage and
You May Also Like in product detail pages.
7. FAQ 110
Boost Ads
1. Where will my Boost Ads appear? 4. Are Boost under "My Products" page the same as Boost Ads under
Your Boost Ads will appear on Shopee's search results page under "Shopee Ads"?
relevant search terms, homepage and product detail pages of Yes, you can set up and manage your Boost Ads from both My
products similar or related to yours*. Products and Shopee Ads page.
2. Will my Boost Ads generate the estimated impressions indicated 5. What is an Auto Boost Campaign?
when choosing the campaign plan? . When you select "Auto Select" for your "Product Selection Settings",
Impressions generated by your Boost Ads may vary from the estimated the published campaign is an "Auto Boost Campaign"*
impressions depending on your shop's profile and your product ● Auto Boost Campaigns use Shopee's data to automatically
category. choose your highest potential products and create Boost
Ads for them
3. Will Boost Ads keep promoting my products if I run out of ads ● Data-based adjustments are made to your ad settings over 2
credit? weeks to find the best way to generate sales from your ads
Boost Ads will stop promoting your products before the end of your selected (e.g. where to display your ads, to which shoppers, how
campaign duration if you run out of ads credit. Top up your ads credit to much to bid, etc.)
continue promoting your products using Boost Ads ● For more information click here
*Note:
● With Boost Ads, Shopee automatically sets up Product Search Ads and Discovery Ads for your products, as such your advertised products appear in multiple locations aforementioned.
● This feature is still in beta mode, and only available to selected sellers.
● Boost Ads are currently unavailable in Mexico,
7. FAQ 111
Thank you
Learn more about best practices for advertising in
Shopee below:
https://myads.shopee.com.my

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SHOPEE

ADS USER GUIDE 2

1 On browser, ﬁnd Shopee Ads under

2 On app, ﬁnd Shopee Ads in your

1. WHAT IS SHOPEE ADS? 4

Only Mall sellers, Preferred sellers and selected sellers with

1. WHAT IS SHOPEE ADS? 5

1. WHAT IS SHOPEE ADS? 6

With Boost Ads, Shopee automatically optimises your ads

Boost Ads appears on search results page, product detail

1. WHAT IS SHOPEE ADS? 7

*Boost Ads is currently unavailable in Mexico.

1. WHAT IS SHOPEE ADS? 8

1 Log in to Seller Centre 2 Click on Shopee Ads

2a. SETTING UP PRODUCT SEARCH ADS 10

2a. SETTING UP PRODUCT SEARCH ADS 11

10 product(s) selected (Max. 50)

2a. SETTING UP PRODUCT SEARCH ADS 12

● Choose products recommended by

2a. SETTING UP PRODUCT SEARCH ADS 13

2a. SETTING UP PRODUCT SEARCH ADS 14

Time Length indicates the length of time your ad is active.

● You can choose no time limit or impose a start and

2a. SETTING UP PRODUCT SEARCH ADS 15

8 Let Shopee manage your keywords

2a. SETTING UP PRODUCT SEARCH ADS 16

9 Click on + Add recommended keywords

Keywords determine where your ad will appear in a Shopee

● Our recommended keywords will give you starting

2a. SETTING UP PRODUCT SEARCH ADS 17

11 To add more keywords, click + Add Keywords

2a. SETTING UP PRODUCT SEARCH ADS 18

13 Click Add > to add the chosen keywords

2a. SETTING UP PRODUCT SEARCH ADS 19

● Broad Match shows your ad on the search

2a. SETTING UP PRODUCT SEARCH ADS 20

3 key metrics you should consider while choosing

2a. SETTING UP PRODUCT SEARCH ADS 21

17 Toggle Enhanced Bid Price* on to allow Shopee to

2a. SETTING UP PRODUCT SEARCH ADS 22

To read our tips on how to set up

2a. SETTING UP PRODUCT SEARCH ADS 23

1 Go to Shop Level Settings on Shopee Ads homepage

* This feature is currently unavailable in Mexico and Brazil,

2 * This feature is currently unavailable in Mexico and Brazil,

2a. SETTING UP PRODUCT SEARCH ADS 25

2a. SETTING UP PRODUCT SEARCH ADS 26

1 Log in to Seller Centre 2 Click on Shopee Ads

2b. SETTING UP SHOP SEARCH ADS 28

2b. SETTING UP SHOP SEARCH ADS 29

Set Ad Name to help you identify and organise

5 ● Include details such as ad landing

* Shop Search Ads is currently unavailable in Mexico.

2b. SETTING UP SHOP SEARCH ADS 30

● Set “No Limit” if you want your ad to have

2b. SETTING UP SHOP SEARCH ADS 31

Time Length indicates the length of time your ad is

8 ● Set “No Time Limit” if you would like your ad to

2b. SETTING UP SHOP SEARCH ADS 32

Landing page determines the page that shoppers will

● Choose shop page if you want shoppers to

Click here for more information.

2b. SETTING UP SHOP SEARCH ADS 33

Ad Image is the image shown on your Shop Search Ad.