ENTREPRENEURIA

L MINDSET Click icon to add picture

PRESENTATION

J.PRIYANTHINI
BM:19
 Agenda

1 2 3 4 5
Introduction Selected Maliban VS Innovations conclusion
company Munchee

2 Presentation title 20XX

Entrepreneurial
Mindset
An entrepreneurial mindset is a set of skills
that enable people to identify and make
the most of opportunities, overcome and
learn from setbacks, and succeed in a
variety of settings.

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 ENTREPRENEURS ENTREPRENEU ENTREPRENEUR
HIP R ACTIVITY
Entrepreneurship is the
creation or extraction of An a entrepreneur Entrepreneurial
economic value. With is  individual who activity is the
this definition, enterprising human
creates a new action in pursuit of the
entrepreneurship is
viewed as change, business, bearing generation of value,
generally entailing risk most of the risks through the creation
beyond what is and enjoying most or expansion of
normally encountered in of the rewards. economic activity, by
starting a business, identifying and
which may include exploiting new
other values than products, processes
simply economic ones. or markets.

4 Presentation title 20XX

Type Limited liability
Industry Biscuits
SNACK FOOD
Founded 1954
Founder Angulugha Gamage Hinni Appuhamy
Headquart Ratmalana, Colombo
ers , Sri Lanka
Area International
served
Key A. G. R. Samaraweera (Group Chairman)
people
Brands Maliban Biscuits
Maliban Milk (milk powder)
Maliban Mineral Waters (mineral water)
Zellers Chocolates
Little Lion Bakeries
Website
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www.malibanbiscuit.com Presentation title 20XX
VISION
To be most successful and
respected food company in Sri
Lanka

MISSION
To win heart and minds of
consumers by delivering food
propositions with exceptional
quality, safety and value
whilst environmentally &
socially responsible. Creating
employee satisfaction and
returning optimum value to
stakeholders.
 MALIBAN VS MUNCHEE

MALIBAN MUNCHEE
SRI LANKAN food industry SRI LANKAN food industry
Bakeries and tortilla manufacturing Bakeries
It has over 40% market share of the SRI 60% of market share of the SRI LANKA
LANKAN biscuit market. biscuit market
1800 employees 286 employes in 2018
International company International Company
24Hrs shift Producing 42 million pack of biscuits per
Producing 36 million pack of biscuits per annum
annum Revenue 1996 billion
Revenue $359 million

7 Presentation title 20XX

 reasonable price
 Supreme quality (SLS, ISO, Halaal certification)
 Won superior taste award in 2019
 Won super brand award in 2006
 Using world class ingredients and state of
the art manufacturing processes.
 Won the heart of customers all over the country.
 International business and customers
 To win the Heart and Minds of Consumers by delivering food
propositions with exceptional quality, safety & value whilst being
environmentally & socially responsible, creating employee
satisfaction and returning optimum value to stakeholders.

8 Presentation title 20XX

 Maliban manufactures a range of crackers, cookies and wafers,
milk powder sold in over 100,000 stores in Sri Lanka. Our global
reach extends to more than 35 countries across 5 continents. We
produce 25 million packs of biscuits every month in our state-of-the-art
manufacturing facility under stringent hygienic conditions.

Future plan of Maliban

• Support the future generation
• Add more nutrition
ingredients
• Globalization of the market
• Increase employment

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 Planning
Open the factory in Jaffna
Plan for Marketing
• Analysis the market and customers

new • Introducing the new products for Jaffna

people,

maliban
Design
• How to collect raw material
• How to producing the product effectively & efficiently in

factory in
low cost
Strategy
The milk required for the production can be obtained

jaffna from dairy farm thereby reducing the cost of production

Launch
• Launching the product in low price
• Attractive the Jaffna peoples and increase the sales
 Improve the local economic growth

Increase the sale per International Business Economic &

annum employment
opportunities to all

Maximized use of Encourage business

human, financial& formation and new
material resources generation
 CONCLUSION
Having pioneered the biscuit industry in SRI
LANKA, Maliban is a unique example of a true
Sri Lankan brand that has won the trust and
confidence of the local as well as the foreign
Click icon to add picture consumers. With its high quality biscuits and
milk powder product ranges maliban has set new
heights in the industry and in the future will be
using its expertise to introduce innovative
products based on market demand, what more
can you expect from a renowned and leading
brand that has won the hearts of consumers to
the maximum.
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Thank you