TARA NA at MAG 12th

Grade

NEGOSYO!

Teacher Mhiles
RECOGNIZE POTENTIAL MARKET
The learners should be able to:
• Determine the essentials in the entrepreneur’s opportunity
seeking
• Identify market problems and propose potential products or
services that will meet the
market needs.
• Know the problem in which a business opportunity arises from.
• Identify, screen and proposed solution to meet the problem
• Select the best product or service that will meet the market’s
need with a consideration
of generating profit.
REVIEW
GUIDE QUESTIONS:
1. Differentiate the following: Entrepreneur,
Entrepreneurship and Enterprise.
2. Enumerate and define the 10 competencies
for entrepreneurial success.
3. What are the importance of
entrepreneurship education?
4. Enumerate the entrepreneurial process
 INTRODUCTION
The search for business opportunity should
start with the individual entrepreneur. He has to
find out the skills and talent for that particular
type of business activity. His talent and skills are
the beginning of the great investment in the
trade. He must have the passion for
independence and willingness to work hard and
long to keep up his dream of being an
entrepreneur.
PICTURE
ANALYSIS

Analyze the pictures above and list down at least three (3)
potential markets that entrepreneurs should consider and
indicate their needs.
FACTORS TO CONSIDER OF A NEW
ENTREPRENEUR
1. Know your product or service
2. Analyze the market potentials
3. Determine the marketing strategy
4. Know the competitors
5. Do not set on your laurels
ENVIRONMENTAL SCANNING
1. Business location for small entrepreneurs
a. rent and space
b. terms of lease agreement
c. type of goods or merchandise
d. income level of prospective
customers
e. prospective sales volume
f. municipal or city ordinance including
taxes and fees
g. location of the areas
ENVIRONMENTAL SCANNING
2. Location for small industrial plant or
manufacturing facilities

a. land areas
b. facilities for expansion
c. power and utilities
d. building and other utilities
e. plant site accessibility
STRENGTH, WEAKNESSES,
OPPORTUNITIES AND THREATS (SWOT)
Determining the profitability of
the business operation.
Opportunities carries with it some
risk involved and this should be look
into carefully. The strengths and
weaknesses are internal factors to
entrepreneur while the
opportunities and threats are
external factors.
PRODUCT STRENGTH IN THE MARKET
MUST HAVE THE FOLLOWING:
1. Available technology in product
processing
2. The source of raw materials must
be abundant and at lower price
3. Skilled workers must be available
4. Capital investment in machinery
and operating expenditures
5. Expertise and technical skills of the
management team
CHARACTERISTICS OF WEAK
PRODUCTS AND WEAK MANAGEMENT
1. Poor quality and high price
2. Product design and appeal
3. Product cost
4. Supply and demand
5. Weak product
management
SUSTAINABLE PRODUCT
OPPORTUNITIES IN THE MARKET
1. Product demand
2. Presence of poor quality in
the market
3. Government policies and
support
4. Liberal credit terms and
interest rates
THREATS TO PRODUCT
PROFITABILITY AND MARKET
EXPANSION
1. Entrance of competition
2. The supply of raw
materials will be limited
3. The emergence of
leftwing labor unions
In creating or searching to business
opportunities, one must consider following
factors:
1. The needs of the society
2. Availability of capital resources
3. Business inclination
4. Clientele
5. Availability of raw materials
6. Human resources
7. Nature of product or services
BASIC PHASES OF
BUSINESS PLAN
1. Marketing and distribution
study
2. Production and technology
study
3. Financial management
MICRO BUSINESS PLAN

1. Executive summary
2. Marketing plan
3. Operations plan
4. Financial plan
ACTIVITY 1
1. Think of a product
2. Conduct SWOT Analysis
3. Draft an acceptable
detailed Micro business
plan
Tips in Identifying Market
Problem
1. Focusing only on
innovation and the
competition
2. Focusing only the
customers
3. Focusing on revenue
How to evaluate market
problems?
1. Consider if the market problem is
urgent
2. Evaluate if the market problem is
pervasive or easily diffused
3. Determine if the buyers will pay
to have this problem solved
Problem- Identification
Research
1. Brand image
2. Market characteristics
3. Market potential
4. Market share
Problem- Solving Research

1. Distribution research
2. Market segmentation
3. Pricing research
4. Product research
5. Promotional research
Activity 2
1. Identify a market problem
2. Conduct problem – identification
research
3. Evaluate market problems
4. Conduct problem – solving research
a. Market segmentation
b. Promotional research