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Case 1 Preview
Case 1 Preview
Case Preview
BU387 Summer 2023 Group Case 1
Instructor: Xiaoran (Jason) Jia
Expected Case Format
- from syllabus
• Main content
• No more than 3 pages
• Times New Roman 12 font
• Double space
• Normal margin (1’’ margin)
• Appendices
• No more than 3 pages
• With at least two visualizations
Expected Case Content
- The steps are consistent with the Case Primer in the Textbook
Step 1: A brief introduction of the context, for example:
• What is the business background and reporting
environment?
• What is your role and your objective?
Step 6: Recommendation
Write a clear recommendation to Laura about your recommended course of
action.
(Don’t forget about visualizations – use them wherever you see fit)