RETAILIN

G
Retail Trading
Retailing means the activities involved in
selling directly to the ultimate consumer for
personal and non business activities.
Characteristics of Retail Trade
 Link between the Wholesaler & Consumer
 Last in the Distributor Channel
 Seller of Smaller Quantities
 Cordial Relationship with Customers
 Supplies Goods of Customers’ Taste
 Attractive/ Display of Goods
 Terms of Sale
 Least Distance from Residence of Customers
Retailers’ Services to Wholesaler
 Help in Distribution
 Providing Market Information
 Facilitate Large Scale Production
 Sales Promotion
 Personal Selling
Retailers’ Services to Consumers
 Regular Supply
 Wide Choice
 Convenience in Buying
 Credit Facility
 Education
 Personal Services
 Types of Retail Organization

1) Small Scale 2) Large Scale

Retailers Retailers

(a) Mobile Traders

(b) Fixed Traders

Small Scale Retailers
a) Mobile Traders
 Hawkers
 Peddlers
 Cheap Jacks
 Pavement Dealers
 Market Traders
Small Scale Retailers
a) Mobile Traders
 Hawkers

Hawkers – retailers who

carry goods on wheels.
 Small Scale Retailers
a) Mobile Traders
 Peddlers

retailers who carry good on head &

shoulder or non- vehicle
Small Scale Retailers
a) Mobile Traders
 Cheap Jacks sells cheap price goods – No permanent
place – Have business only where there is demand.
Small Scale Retailers
a) Mobile Traders
 Market Traders Retailers who Sells goods at open
place
Small Scale Retailers
a) Mobile Traders
 Pavement Dealers Retailers who sell goods at foot path
and most populated areas
Small Scale Retailers
b) Fixed Traders
 Street Stalls
 Second Hand Goods Shops
 General Stores
 Single Line Stores
 Specialty Shops
Small Scale Retailers
b) Fixed Traders
 Street Stalls Retailers who have permanent stores
 Small Scale Retailers
b) Fixed Traders
 Second Hand Goods Shops

Retailer – who sells the used goods

Small Scale Retailers
b) Fixed Traders
 General Stores Shop for day-to-day needs
 Small Scale Retailers
b) Fixed Traders
 Single Line Stores

a retail store selling a wide range

of goods in a basic line, such as
women's clothing, hardware,
cosmetics
Small Scale Retailers
b) Fixed Traders
 Specialty Shops Retailer who sells the special goods, say ,
any particular type or brand of goods.
AUTOMATIC VENDING -
 Retailing with the help of automated machines.
INDEPENDENT STORES -
 In this type of stores – Owners will decide the price,
work duration etc.
Large Scale Retailers
 Departmental Stores
 Multiple Shops/ Chained Stores
 Mail Order Houses
 Consumer Cooperative Stores
 Super Markets
 Hire Purchase System
 Discount House
 Departmental Stores

A Departmental Store is a large-scale retail shop where a

large variety of goods are sold in a single building. The
entire building is divided into a number of departments or
counters. In each department specific type of goods like
stationery items, books, electronic goods, garments,
jewellery etc. are available. All these departments are centrally
controlled under one management. Once you enter such a
store you can do all your shopping by moving from one
department to another. To encourage people to do all their
shopping in one store, these stores also provide facilities like
restaurant, telephone, toilets, ATM etc. for the conveniences
of customers
Large Scale Retailers
 Departmental Stores
Multiple Shops/ Chained Stores

The stores having the same name, same design and dealing in the same
type of products under a single brand name. Bata shop, HMT watch
shop, McDonalds restaurant, etc.
These are the multiple shops. They sell similar range of commodities at
the same price in all their shops.
These shops are usually owned and run by big manufacturers /
producers. They open a number of branches at different localities in a
city or in different cities and towns in a country. Thus, these shops are
also called ‘Chain Stores’.
Large Scale Retailers
 Multiple Shops/ Chained Stores
SUPER MARKET -
Self help System of buying – rack – Trolley.
A large self-service shop selling foods, household
goods, vegetables, fruits, groceries as well as durable
consumer goods at a reasonable price by eliminating the
middlemen
Large Scale Retailers
 Super Markets
HYPER MARKET -
It require huge space – so it will be established out side the city.
A retail store that combines a department store and a grocery
supermarket. Hypermarkets offer a wide variety​of products such
as appliances, clothing, and groceries.
Mail Order Houses

It is also called shopping by post. It is a method of selling goods by

producers or traders directly to the customers through post office. The
seller advertises the products through newspapers, magazines, television,
booklets, catalogues etc. to make the customer aware about the
product.
The advertisement contains detailed particulars about the goods and is
designed in an attractive way to create an interest in the mind of the
customers to buy it.
The advertisement may contain an order form or coupon, which the
customer has to fill up and send at the address of the mail order house.
After receiving the order, the mail order house packs the goods
properly and sends them through the post office
Large Scale Retailers
 Mail Order Houses
Large Scale Retailers
 Consumer Cooperative Stores
Large Scale Retailers
 Hire Purchase System
Large Scale Retailers
 Discount House
Thank You! 