IDEA GENERATION SOURCES & TECNIQUES

SOURCES OF IDEAS
CONSUMERS EXISTING PRODUCTS DISTRIBUTION CHANNELS GOVT R&D

SOURCES OF IDEAS
Personal interest & hobbies
Many entrepreneurial ventures got their start because of an entrepreneurs love of doing something.

Entrepreneurs Experiences, Skills, & Abilities

DISTRIBUTION CHANNELS RESEARCH AND DEVELOPMENT

Products and services currently available

By looking at the attributes that the current products lack

Unexpected Occurrences
Unexpected successes or failures

 Incongruities
Whenever a gap or difference exists between expectations and reality.

Process needs
Whenever a demand arises for the entrepreneur to innovate e.g. health foods, time saving devices, govt. regulations.

Demographic changes
Trend changes in population, age, education, occupations, geographic locations etc

Perceptual changes
Change in peoples interpretation of facts and concepts

THE MOST COMMON IDEA STOPPER

1. Naah. 2. Cant (said with the shake of the head and air of finality). 3. Thats the dumbest thing Ive ever heard. 4. Yeah, but if you did that . . . (poses an extreme or unlikely disaster case). 5. We already tried that years ago. 6. Weve done all right so far; why do we need that? 7. I dont see anything wrong with the way were doing it now. 8. thats doesnt sound to practical.

9. Weve never done anything like that before. 10. Lets get back to reality. 11. Weve got deadlines to meet we dont have time to consider that. 12. Its not in the budget. 13. Are you kidding? 14. Lets not go off on a tangent. 15. Where do you get these weird ideas?

IDEAS GENERATION TECHNIQUES

FOCUS GROUPS
Focus Groups are groups of individuals providing information in a structured format. The composition of focus group is usually on the basis of similarity of group members Discussion is targeted on research objectives Video/ audio/ manual note taking

BRAINSTORMING
A group method for obtaining new ideas and solutions. An unstructured process
FOUR RULES TO BE FOLLOWED:
No criticism is allowed-No negative comments, Quantity of ideas is desired, Combinations and improvements of ideas are encouraged.

Brain storming
inventing a new game for the Olympics How to get more tourists into Pakistan how to improve your travel from home to work

http://www.brainstorming.co.uk/t oolbox/downloadbt.html

REVERSE BRAINSTORMING
The process involves the identification of everything wrong with an idea, followed by a discussion of ways to overcome these problems. It is similar to brainstorming except that criticism is allowed. This technique is based on finding fault by asking the question, In how many ways can this idea fail?

Sense able Creativity

PROBLEM INVENTORY ANALYSIS

consumers are provided with a list of problems in a general product category. They are then asked to identify and discuss products in this category that have the particular problem.

Best Problem Definition

How else can the problem be defined? simple ways to generate alternate problem statements.
Substitute a word in the problem statement, add words, use the opposite meaning of word, synonyms, antonyms, or a number of other substitutions.

elevators move too slow. people think elevators move too slow.

MORPHOLOGICAL ANALYSIS
List the attributes of the situation Below each attribute, place as many alternates as you can think of picking up a different one from each column and assembling the combinations into entirely new forms of your original subject.
IMPROVE A BALL POINT PEN IMPROVE A TEXT BOOK

MIND MAPING
Mind mapping also called spider diagrams represents ideas, notes, information, etc. in far-reaching tree-diagrams To draw a mind-map:

Layout a large sheet of paper in landscape and write a concise heading for the overall theme in the centre of the page. For each major sub-topic or cluster of material, start a new major branch from the central theme, and label it. Each sub-sub-topic or sub-cluster forms a subordinate branch to the appropriate main branch Carry on in this way for ever finer sub-branches.

MIND MAPING

Mind Map software link

http://www.conceptdraw.com/en/products/mind map/ap-mind-mapping-software.php

COLLECTIVE NOTEBOOK METHOD

Developing a new idea by group members regularly recording ideas.

In this method a small notebook-containing a statement of the problem, blank pages, and any pertinent background data-is distributed.

HEURISTIC IDEATION TECHNIQUE

The technique involves locating all relevant concepts that could be associated with a given product area The attributes of two products are put together to see any possible new idea

STORY BOARDING
Walt Disney and his staff developed a Story Board system in 1928 Story-Boarding is a popular management tool to facilitate the creative-thinking process When you put ideas up on Story Boards, you begin to see interconnections, how one idea relates to another, and how all the pieces come together.

 STORY BOARDING ( cont.)

Start with a topic card, place header cards containing general points, categories, considerations, etc that will come up. Under the header cards you will put sub-heading cards ('subbers') containing the ideas that fall under each header; they're the details ideas generated in the creative-thinking session, ideas that develop or support the headers. People will hitch hike on other ideas

DO IT
D - Define problem O - Open mind and apply creative techniques I - Identify best solution T Transform

 Define Problem
Define your problem precisely

Open mind & apply creative techniques

generate as many different ideas as possible. Even bad ideas may be the seeds of good ones.

Identify the best Solution

select the best of the ideas you have generated examining and developing a number of ideas in detail before you select one

Transform
to implement this solution.

The Chocolate Candy Problem

You have bought a big box of chocolates. The chocolates are shaped like small bottles and filled with thick raspberry syrup. But how did they get the raspberry syrup in there How could you solve this problem..?

Chocolate Candy Problem

Freeze the syrup and dip in hot chocolate Inject syrup into hollow chocolate bottle and plug with more chocolate But which would be most efficient

How to motivate the students?

How to motivate the students so that they
become active in class Give assignments on time Bring the books/notes/photo states to the class Learn by heart