GOOD MORNING

EVERYONE
Marketing
research areas
and process
By:-Anish Prasad Sah
Special Thanks to :-MR.BASU DEV
LAL KARN SIR

This Photo by Unknown author is licensed under CC BY-SA.

Marketing
Research 
Marketing Research
Market research is an organized effort to gather
information about target markets and customers: know
about them, 
Areas of Marketing
Research

1.Advertising Research
2.Business Economics and
Corporate Research
3.Corporate responsibility
research 
4.Product research 
5.Sales and market research
 Advertising Research
• Types • Definition

• Motivation research • Advertising research is a systematic

process of marketing research
• Copy research conducted to improve the efficiency of
advertising. Advertising research is a
• Media research detailed study conducted to know how
• Studies of advertising effectiveness
customers respond to a particular ad or
advertising campaign
Business Economics and corporate Research
• Types • Definition

• Type of research activity that seeks to

evaluate the most common corporate
marketing practices, such as short-
range forecasting, long-range
forecasting, business trend studies,
pricing studies, acquisition studies,
SHORT-RANGE STUDIES OF BUSINESS
FORECASTING LONG- TREND
location studies, and export or internal
RANGE FORECASTING studies, to gain information that can
be used to identify and define
marketing opportunities or problems.
Corporate responsibility
research:
• Corporate Social Responsibility is a
management concept whereby 
companies integrate social and
environmental concerns in their
business  operations and interactions
with their stakeholders. 
 Types of Corporate Social Responsibility Research

Consumer's right-to-know Ecological impact studies • Social values and policies

studies Study of legal constraints study
Product research:
• Product research is the
process of determining
whether your idea for a new
product or service might be
successful and how best to
develop and sell that product.
 1New product acceptance
and potential studies
2.Developing product
specifications
3. Concept development
Types of and testing

Product 4.Product test

research 5.test marketing research

6.Competitive product
studies
7.Testing of existing
products
8.Packing research -
Design or physical
characteristics
 • Sales and
marketing
Research is the
identification and
measurement of
all those variables
which individually
and in
combination have
an effect on sales

Sales and market research:

Types of Sales and market research:

Market share analysis • Sales analysis •

Measurement of market Determination of market Establishment of sales
characteristics quota, territories

Consumer panel
• Distribution channels
Test markets, store audits operations Sales
studies
compensation studies
Thank you for your attention​

The End
With love in heart