GOOD

MORNING
EVERYONE
Marketing research
areas and process
By:-Anish Prasad Sah
Special Thanks to :-MR.BASU
DEV LAL KARN SIR

This Photo by Unknown author is licensed under CC BY-SA.

Marketing
Research
Marketing Research
Market research is an organized effort to
gather information about target markets and
customers: know about them,
Areas of Marketing
Research
1.Advertising Research
2.Business Economics and Corporate Research
3.Corporate responsibility research
4.Product research
5.Sales and market research
6.Competition Research

7.Price Research

8.place/Distribution research
9.Promotion research
 Advertising Research
• Definition

• Advertising research is a
systematic process of marketing
research conducted to improve
Motivation research Copy research the efficiency of advertising.
Advertising research is a detailed
study conducted to know how
customers respond to a particular
ad or advertising campaign

Media research Studies of

advertising
effectiveness
Promotion
research
• Any research that
helps in the
development,
execution or
evaluation of
advertising &
promotion.
 Business Economics and corporate
Research
• Definition

• Type of research activity that seeks

to evaluate the most common
Short-range
forecasting
Long-range
forecasting
Studies of business
trend
corporate marketing practices, such
as short-range forecasting, long-
range forecasting, business trend
studies, pricing studies, acquisition
studies, location studies, and export
or import studies, to gain
information that can be used to
PRICING STUDIES PLANT AND
WAREHOUISE identify and define marketing
LOCATION
STUDIES
opportunities or problems.
 Corporate
responsibility research:
• Corporate Social Responsibility is
a management concept
whereby companies integrate
social and environmental
concerns in their
business operations and
interactions with their
stakeholders.
Corporate Social Responsibility Research

Consumer's right- Ecological impact Study of legal Social values and

to-know studies studies constraints policies study
Product research:
• Product research is the
process of determining
whether your idea for a
new product or service
might be successful and
how best to develop and
sell that product.
Product research
1New product acceptance and potential studies

2.Developing product specifications

3.Product test

4.Competitive product studies

5.Testing of existing products

6.Packing research - Design or physical characteristics

7.Concept development and testing

8.test marketing research

 • Sales and market

Sales and Research is the

identification and

market
measurement of all
those variables
which individually
research: and in combination
have an effect on
sales
Sales and market research:

Determination of
Measurement of Market share
market
market potentials analysis
characteristics

Establishment of
Distribution
Sales analysis sales quota,
channels studies
territories

Sales
Test markets, store Consumer panel
compensation
audits operations
studies
Price research
• Price Research aim to discover what customers are willing to
pay for a product or a service, and by doing so, determine the
optimal price point to maximize profit, revenue or market
share. Pricing research also determines how an organization
can increase revenues and profit margin by increasing or
decreasing prices.
 • Competition research
involves identifying
your competitors,
evaluating their
strengths and
weaknesses and
evaluating the
Competition strengths and
weaknesses of their
Research products and services.
Place/distribution
research

• It outlines how and where a company will place

its products and services in an attempt to gain
market share and consumer purchases. Place
strategy is sometimes referred to as distribution
strategy, and may include stores, both physical
and online, and any other means by which the
company can reach customers.
Process Of Marketing Research
• 1.Identify the
problem

• a.Problem to
solve
• b.project
objectives
• c.Research
• Questions
• 2.Develop The Research
plan

• a.Information Needed
• b.Research and Analysis
Methods
• c.Responsible Parties
• 3.Conduct
Research

• a.Secondary Data
Review
• b.Primary data
collection
• 4.Analyze and
report Findings

a.Data formatting &

analysis
b. Interpretation
of Results
c. Report &
recommendations
5.Take Action

a.Thought and
planning
b.Evaluations of
options
c.Course Adjustment
& execution
Thank you for your attention

The End