BUKU JAWABAN TUGAS MATA KULIAH

TUGAS 1

Nama Mahasiswa : Salsabila Diandra

Nomor Induk Mahasiswa/ NIM : 045052549

Kode/Nama Mata Kuliah : ADBI4201

Kode/Nama UT Daerah : UPBJJ Universitas Terbuka Kota Serang

Masa Ujian : 2023/2024 Genap (2024.1)

KEMENTERIAN PENDIDIKAN, KEBUDAYAAN, RISET, DAN TEKNOLOGI

UNIVERSITAS TERBUKA
Social media advertising is more effective than tradisional advertising, do you agree
or disagree to the statement?

Yes, I agree because nowadays we spend more time on social media, so the use of
social media advertising is more effective than traditional advertising

Preliminary
Advertising is one of the keys to success in a business. Advertising can help
businesses achieve targets and gain more profits. Advertising can help consumers
make decisions in choosing products or services to buy and use. By using effective
advertising, we can provide added value to products or brands so that products or
services can be recognized by the public. The purpose of advertising is to provide
information to the public about the products or services of a company.

Contect/Discussion
In today's world, we are surrounded by media. We are constantly bombarded with
information from social media platforms to television and print media. But with the
rise of digital media, is traditional media still relevant? Which is more effective in
reaching consumers?
Mauco Enterprises, a leading digital marketing agency, has studied the impact of
digital and traditional media on consumer behavior. The debate over which is more
effective has been going on for years, and both have pros and cons.

Traditional media includes traditional methods of advertising and marketing that

have been used for a long time to reach potential customers, such as television,
radio, and print advertising and are mostly non-digital in nature.
Social media is known as new media, referring to digital information media that is
broadcast via screens or speakers. This can occur online or involve the Internet,
such as social media, email marketing, or other digital channels.

Differences between Digital Media and Traditional Media

Here are some differences between new media and traditional media:
1. Distribution and access: Social and traditional media differ in how companies
and individuals distribute and access them. Traditional media is distributed and
accessed through television, radio, or print channels.
2. Cost effectiveness: Digital media is more cost effective than traditional media.
3. Interactivity and engagement: Digital media on social networks allows for more
interactivity and engagement with consumers than traditional media.
4. Data accuracy: Digital media provides more accurate data than traditional media.
5. Consumer trust: Brands with a strong online presence allow consumers to
research their products and check user reviews before making a purchase.
6. Reach: Compared to traditional media, digital media has a wider audience.
7. Feedback: Digital media allows for direct feedback from consumers.

Closing
In general, the two have differences in terms of the media used. As the name
suggests, digital marketing will use digital media, such as e-magazines, e-books,
websites, banner ads, Google Ads and so on.
Meanwhile, for traditional marketing, they tend to use traditional media or
channels, such as magazines, brochures, billboard advertisements, pamphlets,
billboards or space ads, posters, TV or radio advertisements.

So, which is better, traditional marketing and social marketing? The answer comes
back to the user's needs.
Digital marketing is now the best choice for most people. If you want to reach more
people at lower costs, digital marketing could be a solution. Digital marketing can
help you collect important information about customers, so that marketing
campaigns become more effective.

However, that doesn't mean you have to ignore traditional marketing. If you want
to reach consumers who are still unfamiliar with the internet, this method could be
a solution. And it may even be more effective and profitable than digital marketing.
Even though it seems old-fashioned, in fact many people still use this marketing
method.