ASSIGNMENT 4

RAW MATERIAL
By Tushar Mandal
BBA Sec C
4th sem
2126381
GUCCI HANDBAGS
 Gucci, renowned for its exceptional craftsmanship and high-quality products, has implemented a comprehensive
and strategic approach when it comes to the raw materials used in its collections. Recognizing the importance of
sustainability and ethical practices, the brand has set ambitious standards to ensure responsible sourcing and
processing throughout its supply chain.
 In line with its commitment to sustainability, Gucci is dedicated to driving positive change in the global leather
supply chains within the fashion industry. Acknowledging the complexity of these supply chains, the brand has
undertaken various initiatives and projects within its own supply chain to promote sustainability and innovation at
every stage.
 To ensure the highest standards are met, Gucci follows detailed guidelines established by its parent company,
Kering. These guidelines encompass various aspects of leather sourcing and production, guaranteeing that the
materials used in Gucci's products are obtained through ethical and sustainable means.
 Gucci's efforts in sustainable leather sourcing extend beyond mere compliance with industry standards. The brand
actively seeks out innovative solutions to address the challenges faced in the leather industry. By investing in
research and development, Gucci strives to pioneer new approaches and technologies that can enhance the
sustainability of its leather supply chain. This includes exploring alternative materials, experimenting with new
tanning methods, and collaborating with industry partners to drive positive change.
 Furthermore, Gucci's commitment to sustainability goes hand in hand with its dedication to
transparency. The brand believes in open communication with its customers, stakeholders, and the
wider public. Gucci actively shares information about its sustainable practices and initiatives,
allowing consumers to make informed choices and fostering a sense of trust and accountability.
 Through its holistic approach to leather sourcing and production, Gucci aims to create a positive
impact on the fashion industry and the environment. By adhering to ambitious standards, investing
in innovation, and promoting transparency, the brand sets an example for others to follow,
encouraging a more sustainable and responsible future for the entire fashion ecosystem.
 In summary, Gucci's strategic approach to raw materials, including leather, reflects its commitment
to sustainability and ethical practices. By adhering to rigorous standards set by its parent company,
the brand ensures responsible sourcing and production. Additionally, Gucci actively drives positive
change within the global leather supply chains by undertaking projects and seeking innovative
solutions. Through transparency and open communication, Gucci invites consumers to join their
journey towards a more sustainable and responsible fashion industry.