Levis Strauss & Co

Sustainability
Table of Contents

 Abstract  Designers
  Innovation
Company Profile
 Technological aspects
 Introduction
 Business Models
 Rationale
 Marketing
 The Sustainability Project
 Raw Materials
 Environmental
 Conclusion
 Consumer
 References
Abstract

 Levi Strauss & Co., has embarked on a transformative sustainability journey. The
company is driven by a commitment to reduce its environmental footprint and
create a positive societal impact.
 This sustainability project encapsulates Levi's multi-faceted approach, spanning
environmental initiatives, circular fashion, community engagement, responsible
sourcing, and consumer education.
 The company’s keen focus on innovation and technological advancement
underscores its dedication to a sustainable future.
 Levi Strauss & Co. is not only a denim icon but portrays an unwavering
commitment to making a meaningful societal impact.
Company profile

 Levi Strauss & Co. is a globally renowned denim

and casual wear company with a heritage dating
back to 1853.
 The company operates in more than 110 countries
and has a network of retail stores and online
presence
 Levi's offers a wide range of products, including
classic denim jeans, jackets, tops, et.c
 Introduction

 Levi's pioneered the blue jeans, a symbol for American workwear

and individualism. Over the years, the company has expanded its
product line, embracing modern fashion while retaining its core
denim identity.
 The company’s brand offer quality, durability, and timeless style.
This is due to commitment to craftsmanship and innovation.
 Levi's products appeal to a diverse customer base, from fashion-
forward trendsetters to those seeking sustainable and ethically
produced apparel.
Rationale

 Levi Strauss & Co. has already demonstrated a commitment to

sustainability. This project aims to align with the company's existing
sustainability goals and initiatives, leveraging their resources and expertise
in responsible production.
 Identifying new sustainability avenues, such as implementing eco-friendly
materials, reducing water and energy consumption in manufacturing, and
improving working conditions in the supply chain
 Consumers increasingly prioritize sustainable and ethical products. By
embracing sustainability, Levi's can cater to this growing demand while
enhancing their brand reputation.
Sustainability Project
i) Environment

 The company should continue staying committed to net-zero

greenhouse gas emissions by 2050.
 Developing a robust carbon offset program and investing in
renewable energy sources for more sustainable operations.
 Aiming for a 40% reduction in supply chain GHG emissions
by 2025.
 Collaborating with suppliers for further emissions
reductions, promoting greener transportation and energy-
efficient manufacturing.
Environment

 Focusing on reducing water use in manufacturing by 50% in water-

stressed areas by 2025.
 Implementing advanced water-saving technologies and expanding
water conservation initiatives across all facilities.
 Working on preventing and reducing its impact on biodiversity
within the supply chain.
 Strengthening ecosystem protection and restoration programs
ii) Consumer

 Creating a consumer awareness campaigns to encourage

product longevity and sustainable consumption.
 Collaborate with influencers to promote sustainable fashion
choices
 Shifting to 100% reusable, recyclable, or home-compostable
plastics in packaging by 2030.
 Develop engaging, eco-friendly packaging designs to
promote environmental responsibility and consumer loyalty.
Consumer

 Prioritizing worker health, satisfaction, and

engagement.
 Implementing comprehensive well-being programs
and ensure fair compensation for all employees in the
supply chain.
 Focusing on inclusivity and equity in total rewards for
employees.
 Strengthening diversity and equity programs,
fostering a culture of inclusion.
iii) Designers

 Ensuring collaboration for circular-ready

products.
 Enhancing designer training for sustainable
design.
 Encouraging eco-friendly materials.
 Investing in sustainable material research and
development.
Designers

 Supporting eco-conscious design.

 Creating platforms for sustainable design
showcases.
 Fostering innovation in eco-friendly designs.
 Collaborating with innovation hubs for sustainable
fashion
iv) Innovation

 Investing in sustainability technologies for

manufacturing.
 Collaborating with research institutions.
 Fostering stronger research partnerships for sustainable
practices.
 Pursuing circular fashion breakthroughs.
Innovation

 Launch sustainability-focused innovation labs.

 Explore AI for waste reduction and efficiency.
 Investing in community technology for well-being.
 Developing digital platforms for community engagement and
advocacy.
v) Technological aspects

 Commitment to 100% renewable electricity by 2025.

 Investment in on-site renewable energy generation.
 Focusing on certified Screened Chemistry.
 Encourage safer chemical alternatives.
Technological aspects

 Implementing waste diversion strategies.

 Developing advanced waste management systems.
 Utilizing eco-friendly packaging materials.
 Investing in bio-based and compostable packaging materials.
vi) Business Models

 Introducing resale and upcycling initiatives.

 Developing a comprehensive circular business model.
 Embracing sustainability for competitiveness.
 Strengthening supply chain sustainability and agility.
vii) Marketing

 Implementing targeted marketing campaigns that highlight

product longevity and responsible choices.
 Engaging consumers through feedback mechanisms.
 Involving consumers in product design decisions through
marketing initiatives.
 Promoting social change and sustainability through
powerful marketing strategies.
Marketing

 Focusing on social impact and advocacy.

 Promote social change and sustainability through powerful
marketing strategies.
 Encouraging circular fashion through marketing.
 Develop marketing campaigns that educate consumers
about circular economy
viii) Raw materials

 Committing to using only third-party preferred or

certified sustainable primary materials by 2030.
 Investing in research and development of sustainable
materials to expand the availability of eco-friendly
options.
 Encouraging eco-friendly materials in design.
 Collaborating with suppliers to improve the availability
and affordability of sustainable materials.
Conclusion

 Levi Strauss & Co. has laid out an ambitious sustainability strategy,
addressing environmental, social, and economic aspects of its
operations.
 This should be enhanced by integrating more sustainability into its
core values and operations
 Commitment to innovation and technology is the key to a sustainable
future, from renewable energy sources to sustainable materials and
circular business models.
 Community Engagement and investing in communities, advancing
social change, and fostering inclusivity is also crucial in achieving
the sustainability goals
References

 Levi Strauss & Co. 2022 Sustainability Goals & Progress Update.
(2023). https://www.levistrauss.com/sustainability/report/
 Sustainability Goals & Progress Update. (2023).
https://www.levistrauss.com/wp-content/uploads/2023/09/2022-
LSCo.-Sustainability-Goals-Progress-Update.pdf