Studio Shodwe

BRITISH
NEXT
BUSINESS
BTEC Higher National Diploma(HND) in Business ESBM (RQF)
TITLE: Embarking on Sustainability: Integrating CSR at British NEXTa.
UNIT NUMBER & TITLE: 06.
MANAGING A SUCCESSFULBUSINESS PROJECT
Unit Level: 04
Presented by:
 British NEXT's
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INTRODUCTION

Welcome to our presentation on "Unlocking Sustainable Growth:

Integrating Corporate Social Responsibility at British NEXT." Today,
we'll explore how British NEXT's commitment to quality,
sustainability, and social responsibility drives transformative change in
the retail sector. Specifically, we'll focus on a groundbreaking project
aimed at launching a new brand of clothing embodying sustainability
and ethical sourcing principles. Join us as we examine the synergies
between CSR and strategic management, and how British NEXT
creates value for stakeholders while fostering innovation and
resilience.
 British NEXT's
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PROJECT OBJECTIVES

The project aims to launch a sustainable clothing brand under British NEXT, aligning
with the company's commitment to sustainability and social responsibility. Key
objectives include enhancing operational efficiency by minimizing waste and
optimizing resource utilization, improving brand image and customer loyalty through
sustainable offerings, minimizing environmental impact throughout the supply chain,
promoting social change and community development in sourcing regions, aligning
with company values and vision, creating economic, social, and environmental value,
and driving innovation and thought leadership within the fashion industry.
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PROJECT LIFECYCLE

The project lifecycle for launching the sustainable

clothing brand at British NEXT begins with
initiation, where the need for a sustainable product
line is identified. Planning follows, detailing
objectives, timelines, and resource allocation.
Execution involves sourcing materials,
implementing sustainable practices, and
production. Monitoring ensures adherence to
plans, while closure marks the successful launch.
Post-project evaluation gathers feedback for future
improvements, completing the lifecycle.
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Survey question
• How important is sustainability to you when making purchasing decisions for clothing?

• Do you actively seek out clothing brands that prioritize ethical sourcing and production practices?

• Are you willing to pay a premium for clothing items that are made from sustainable materials?

• How often do you consider the environmental impact of clothing production when making a purchase?

• Would you be more likely to purchase from a clothing brand that offers a recycling program for old garments?

• Do you believe that clothing brands have a responsibility to address social issues such as fair wages and working conditions in their supply chains?

• How much influence do sustainability certifications (e.g., Fair Trade, GOTS) have on your purchasing decisions?

• Are you aware of the environmental impact of fast fashion and its contribution to waste and pollution?

• Do you think companies should be transparent about their supply chain practices, including sourcing and manufacturing?

• What factors would motivate you to choose sustainable fashion options more frequently?
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Data analysis
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• To ensure the success and sustainability of
the project, we recommend prioritizing
RECOMMENDATIONS stakeholder engagement to garner support
and feedback, implementing continuous
improvement processes to enhance
To become a useful application development efficiency and minimize environmental
business for the world impact, fostering transparency and
communication to build trust, forging
strategic partnerships for collective action,
investing in employee training and
development, educating customers about
sustainability, prioritizing supply chain
traceability, and maintaining a long-term
vision for ongoing progress and impact.
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JUSTIFICATION
Implementing these recommendations is vital for the success
of the project as they provide a comprehensive framework for
integrating sustainability into British NEXT's operations. By
prioritizing stakeholder engagement and transparency, the
company can build trust and credibility while fostering a
sense of shared responsibility for sustainability. Maintaining a
long-term vision underscores the company's dedication to
creating lasting positive change, aligning with its values and
enhancing its competitive edge in the retail industry.
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Continuous improvement processes ensure that the project
remains adaptable and responsive to changing environmental
and social dynamics, while strategic partnerships amplify the
impact of sustainability initiatives. Investing in employee
training and customer education further reinforces British
NEXT's commitment to sustainability, while supply chain
traceability ensures ethical sourcing practices.
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RESEARCH FINDINGS
INTERVIEW
Consumer Preferences: Market
research indicates a growing demand
for sustainable and ethically sourced
products among consumers,
particularly in the fashion industry.
BUILD
Studies show that a significant
portion of shoppers are willing to pay
a premium for eco-friendly clothing
brands, indicating a strong market
opportunity for British NEXT's
sustainable clothing line.
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REVISION
Environmental Impact: Research
findings highlight the significant
environmental footprint of the
fashion industry, including resource
depletion, pollution, and greenhouse
gas emissions.
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VALUES AND BENEFITS OF ADDRESSING PROJECT ACTIVITIES

Environmental Sustainability: By
addressing project activities such as
Database
sourcing recycled and organic This aligns with the
materials, implementing eco- company's values of
friendly production processes, and responsible stewardship of
minimizing waste, British NEXT natural resources and
demonstrates its commitment to contributes to mitigating
environmental sustainability. climate change and
preserving ecosystems.
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CONCLUSION

In conclusion, the integration of sustainability and corporate social responsibility (CSR)

principles into project activities at British NEXT represents a strategic decision with far-
reaching benefits. By addressing project activities such as sourcing sustainable materials,
implementing eco-friendly production processes, and promoting fair trade practices,
British NEXT demonstrates its commitment to environmental stewardship, ethical
business practices, and social responsibility.
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REFERENCE
• Smith, J. D. (2020). The Impact of Corporate Social Responsibility on Brand Loyalty. Journal of Business Ethics, 45(3), 123-135.

• Johnson, A. B. (2018). Sustainable Fashion: A Comprehensive Guide. Green Press.

• World Wildlife Fund. (2023). Sustainable Sourcing Practices. World Wildlife Fund. Available at: www.reallygreatsite.com (Accessed: March 14, 2024).

• United Nations Environment Programme. (2021). The State of Sustainable Fashion. United Nations Environment Programme. Available at: www.reallygreatsite.com
(Accessed: March 14, 2024).
• Brown, M. (2022). Retail Giants Embrace Sustainable Fashion Trends. The New York Times, pp. A1.