BRAND COMMUNICATION PLAN

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BRAND COMMUNICATION PLAN

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BRAND COMMUNICATION PLAN

TABLE OF CONTENTS
1 Brand Goals and Objectives

2 Target Audience

3 Competitive Analysis

4 Brand Pillars

5 Brand Messaging

6 Media Channels

7 Creative Strategy

8 Digital Media Schedule

9 Print Media Schedule

10 Budgets

11 Success Metrics

BRAND COMMUNICATION PLAN | TABLE

PROJECT
OF CONTENTS
REPORT
1. BRAND GOALS AND OBJECTIVES
Description

BRAND GOALS AND

PROJECT
OBJECTIVES
REPORT
2. TARGET AUDIENCE
Description

TARGET AUDIENCE
PROJECT
– OVERVIEW
REPORT
2. TARGET AUDIENCE – BREAKDOWN
COMMUNICATION
SOCIO-DEMOGRAPHIC GEOGRAPHIC PSYCHOGRAPHIC
CHANNELS

TARGET AUDIENCE PROJECT

– BREAKDOWN
REPORT
3. COMPETITIVE ANALYSIS
Description

COMPETITIVE ANALYSIS
PROJECT
– OVERVIEW
REPORT
3. COMPETITIVE ANALYSIS – BREAKDOWN
  COMPETITOR 1 COMPETITOR 2 COMPETITOR 3 COMPETITOR 4

PERSONALIT
Y
   

ATTRIBUTES /
VALUES
   

 WEAKNESSE
S
   

OVERALL
RATING
 
SCALE OF
     
1–10

COMPETITIVE ANALYSIS PROJECT

– BREAKDOWN
REPORT
4. BRAND PILLARS
Description

BRAND
PROJECT
PILLARS
REPORT
5. BRAND MESSAGING
Description

BRAND
PROJECT
MESSAGING
REPORT
6. MEDIA CHANNELS
Description

MEDIA
PROJECT
CHANNELS
REPORT
7. CREATIVE STRATEGY
Description

CREATIVE
PROJECT
STRATEGY
REPORT
8. DIGITAL MEDIA SCHEDULE
Description

DIGITAL MEDIA SCHEDULE

PROJECT
– OVERVIEW
REPORT
8. DIGITAL MEDIA SCHEDULE
SOCIAL NETWORK DATE(S) FREQUENCY CONTENT TYPE DESCRIPTION

     

     

     

     

         

     

DIGITAL MEDIA
PROJECT
SCHEDULE
REPORT
9. PRINT MEDIA SCHEDULE
Description

PRINT MEDIA SCHEDULE

PROJECT
– OVERVIEW
REPORT
9. PRINT MEDIA SCHEDULE
MEDIA OUTLET DATE(S) FREQUENCY FORMAT DESCRIPTION

     

     

     

     

         

     

PRINT MEDIA
PROJECT
SCHEDULE
REPORT
10. BUDGETS
Description

PROJECT
BUDGETS
REPORT
11. SUCCESS METRICS
Description

SUCCESS
PROJECT
METRICS
REPORT
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