Lazada Business Challenge

Strategies for Enhancing Store Sales: A Guide for Sellers

Dream Team
Leader: See Yit Yang TP070813

Teammates:
1. Darren Liemantoro Sanjaya (TP069446)
2. Shah Saud (TP066478)
3. Mohammad Shafiq Bin Mohammad Sarthar Khan (TP072068)
4. Kevin Sebastian Soepardan (TP068906)
 Main Point Or Problems
1. Low visibility:

One of the key challenges for online sellers is

getting their products noticed among the vast number of listings
available on platforms like Lazada.

2. Limited product differentiation:

If your products are similar to those offered by many other sellers,

it becomes challenging to differentiate yourself and convince
customers to choose your store over other competitors.
 Solution
a) Solution
Utilise the friend functionality Lazada possesses:
1. Showing a section in the “home” featuring what friends have purchased
(“your friends have bought it”)
2. Left an icon of friends’ profile picture on somewhere around the header
of the product after the friend has purchased and received the product.

b) What is innovative about the solution or product? 

1. Friends are the safe zone of the buyer, giving buyers more trustable
reason for considering the product
2. Communication between friends will share detailed insights, therefore
persuasion becomes easier
3. Friends might share similar interest; therefore “section” can improve
visibility for the product in a community.
 Customer Segment
a) What is the Customer Segment you are targeting?
Customer Segment: Social connectors
Using the bonds of friends to increase the visibility and
trustworthy of a product, making the product stand out
significantly among other products.

b) The specific benefits to the customer segment?

 Buyers can seek their friends for advice and sincere
experience, helping them to determine the worth of the
product
 Market Share and User Base
• According to a report by iPrice Group, Lazada had a slight lead in 2020 with a 36.9%
market share, while Shopee was close behind with a 33.5% market share.

• However, when it comes to user base, Shopee has a slight advantage with over 200
million downloads compared to Lazada's 190 million downloads.
 Business model

a) Can the product or solution turn into a feasible business?

The product from a seller that is trusted by the people are more likely
outstanding than the others, especially when we can provide a trust that
comes from their friends.

b) How do you make money?

By implementing these strategies, E-commerce businesses can gain
advantageous results. merchants can substantially increase their
conversion rates, stimulate sales expansion, and provide a shopping
experience that's more customized and reliable for their consumers.
Therefore, the customer will be more attracted to buy. 
 The Team
a) Who is in your team? What particular skills or experience do they
have that makes them valuable?
Our team possesses a strong skill set and is highly motivated to
continually enhance our knowledge and expertise. We are fully
committed to acquiring the necessary tools and learning opportunities
to flawlessly implement our solution. 

b) How the team implement the business idea?

With a well-defined vision, our team possesses the ability to
accurately articulate and guide the implementation process. Our clarity
empowers us to chart the correct path, ensuring the realization of our
envisioned outcome with precision and confidence.
 Summary
Lazada ASBX Challenge - Dream Team –
"How a Seller Could Increase Their Store Sales"

• Problem: Boost store sales and enhance e-

commerce visibility
• Solution: Leverage digital system to expand
reach and improve online presence
• Expected Outcomes: Increased trust and
revenue. Improved visibility, satisfaction, and
loyalty.
 Thank You