FUTURE GROUP

RETAIL REPORT

This is a retail report on the company

FUTURE GROUPS, the detailed
information will be provided in the
introduction, contents and the
reports.

Report presented BY:

1. AGNAL UNISON T.M
2. NIKHIL NIRANJAN
3. G. PAVAN KUMAR RAJU
 CONTENTS
1. INTRODUCTION
2.TYPES RETAIL MANAGEMNET STORES AND
OWNERSHIP
 Format
 Location
3. RETAIL STRATEGY
 Merchandise
 Target segment
 Positioning
4. RETAIL MARKETING MIX
 Product
 Pricing
 Promotion
 Place
5.CONCLUSION
6.REFERENCES
7.APPENDIX
 INTRODUCTION
Future Group, an Indian conglomerate, is well
known in the Indian fashion industries and retail,
including prominent supermarket chains such as
Big Bazaar, as well as lifestyle boutiques such as
Brand Factory. The company is also well known in
the FMGC and integrated food Production
Industries.
Future Group is a business conglomerate that
manages practically all of its operations through
its several operational entities depending on
target industries. For instance, its retail business
segment, Future Retail Limited, operates retail
hypermarket or supermarket chains Big Bazaar
(now owned by Reliance), FBB, Food Hall,
Hometown, and others, while its clothing and
fashion outlets Central, Brand Factory, and Planet
Sports are run by another one of its business
units, Future Lifestyle Fashions Limited. Furniture
is sold at Hometown stores around the country as
well as digitally.
The Future Group also advertises its style and
sporting brands such as Indigo Nation, Lombard,
Spalding Bare, and FMCGs such as Clean Mate,
Tasty Treat, Fresh, Ekata, and pure, Sach, Premium
Harvest, and others through these numerous
retail boutiques and supermarkets. It has
operational firms that handle internal financial
concerns and consultancy for the rest of the
company.

TYPES OF RETAIL
 MANAGEMENT
STORES AND
OWNERSHIP
Future Group operates a wide variety of retail
stores, each with its own unique format and
location. Some of the most popular retail Formats
of Future Group include:
Big Bazaar: Big Bazaar is a hypermarket chain
that offers a wide range of products, including
groceries, apparel, electronics, and home goods.
Location:
Big Bazaar stores are typically located in large
shopping malls or on the outskirts of cities.
Food Hall: Food Hall is a premium supermarket
chain that others a wide range of fresh produce,
meats, seafood, and other food items.
Location:
Food Hall stores are typically located in upscale
neighbourhoods or in high-traffic areas.
FBB: FBB is a fashion retail chain that offers a
wide range of apparel and accessories for men,
women, and children,
Location:
FBB stores are typically located in malls or high-
street locations.
Easy Day: Easy Day is a discount supermarket
chain that offers a wide range of groceries and
household goods at affordable prices.
Location:
Easy Day stores are typically located in smaller
towns and cities.
Brand Factory: Brand Factory is an off-price retail
chain that offers a wide range of branched
apparel, footwear, and home goods at discounted
prices.
Location:
Brand Factory stores are typically located in large
shopping malls or on the outskirts of cities.
 RETAIL STRATEGY
Future Groups retail strategy is based on three key
pillars:
 Merchandise
Target segment
 Positioning

Merchandise:
Future Group offers a wide range of
merchandise, including both national and
international brands. The groups merchandise
selection is constantly updated to reflect the
latest trends and customer preferences.
Future Group uses a variety of marketing
channels to reach its target customers. These
channels include:
Advertising: Future Group invests heavily in
advertising across a variety of media, including
Television, print, and digital.
Public relations: Future Group maintains a
strong public relations presence and regularly
releases press releases and conducts media
interviews.
Events and Promotions: Future Group organizes
a variety of events and promotions at attract
customers and generate excitement about its
brands.
Social Media: Future Group is active on social
media and uses these platforms to connect with
customers and promote its brands.
Segmentation, Targeting and
Positioning:
Future Group has segmented its market based
on the tagline they had made “Udna Hai Aaj
Abhi” which segments its market based on
homemakers, working women and the growing
young working population.
Future Group targets a wide range of customer
segments, from low-income households to high-
income earners. The groups different retail
formats are tailored to meet the needs of
different target segments. This growing young
working population, with these target markets
of future groups, uses the specialisation pattern
of market coverage.
In Future Groups, Big Bazaar had created the
image in the mind of customers with prices of
the product and services they had to provide
like trial Rooms, Car Parking. As the old tagline
of Big Bazaar says, “Isse Sasta aur Accha Kahi
Nahi”, this creates a perception in the mind of
customers that good quality products at lower
prices.
Future Group positions itself as a “one-stop
shop” for all retail needs. The group offers a
wide range of products and services under one
roof, making it convenient for customers to shop
for everything they need in one place.
 RETAIL MARKETING MIX
 Product
 Pricing
 Promotion
 Place

Product:
Future Group is a conglomerate and offers
efficient and quality service to attract a huge
consumer base that believes in this group.
Company is IT enabled and fully integrated
service provider and supply chain in Indian
market to industries like

 FMCG and Food include accessories,

footwear and apparels.
 Hi-Tech and consumer electronics.
 Automotive.
 Light engineering and pharma
sector.
It is a corporate group whose business is managed
by the help of numerous operating companies,
and this is based on specified target areas.
Hypermarket and supermarket retail chains like
food Bazaar, Big Bazaar, are managed through
Future Retail Ltd, whereas its subsidiary company
Future Lifestyle Fashions manages fashion outlets
like Central and Brand Factory. Financial services
are operated by Future Ventures, Future General
Life Insurance and Future Capital Holdings for
internal services related to finance.
Product brand under Lifestyle and Fashion
segment includes john miller, Indigo Nation, Rig
and under FMCG and Food includes Mera Swad,
Ektaa, Fresh and Pure, Tasty Treat and technology.
And digital media for multimedia productions,
designing, publishing and broadcasting. It is also a
security-service provider and includes CCTV, Time-
Attendance Systems, Alarm-Management Systems
and Access-Control Systems.
Pricing:
Below is the pricing in Future Group marketing
strategy:
Future Group has different businesses in which
various products are priced according to the
segment they are targeted at. The pricing strategy
for Future Groups products and offerings in its
marketing mix is as follows.
Future group believes in empowering the
customers and in serving them better with each
initiative. They understand the importance of
customer retention and that’s why they have
joined hands with PAYBACK, India’s largest and
Europe’s leading multi partnered loyalty program.
Big Bazaar, Central, Ezone, Food bazaar,
Hometown, Future Bazaar and Brand factory are
part of this program. They have other loyalty
programs like T24 program and Big Bazaar Profit
Club.
Future group sells the best and the cheapest
groceries which are available everywhere through
their stores. The value proposition of big bazaar is
that the products are low priced. It started a
unique “#decide your price” initiative on twitter
where it announced a list of bestseller products
and offered a price drop of one rupee with every
retweet in each time frame. Future Group has
launched its own digital wallet named Future pay
so that the customers get the best price in the
future outlets. There is a “Price Match” feature in
which the app credits the price difference to the
customer, if the customer shows a bill with
product and a competitor’s advertisement with
the same product with a cheaper price.

Promotion:
The promotional strategy in the Future Group
marketing strategy is as follows:
Over the years Future Group has come up with
various advertisement campaigns like Great Indian
Home Festival, Maha bachat etc. Future group has
conceptualized various ad films with celebrities
like Varun Dhawan, M S Dhoni, Katrina Kaif and
Asin. Future Group has a tie up with Sachin
Tendulkar for its brand Sach. Future Group have
also invested in digital media for creating
interactive multimedia campaigns.
Big Bazaar mainly applies the selling concept of
marketing. It displays all its products for the
consumer to buy. There are all some or the other
schemes going on to promote some brands like
buy one get one free etc. There are salesperson
roaming around in the store to help the
customers. The creative communication of Future
Group’s casual wear brand, DJ&C, is done by
Pickles. The creative communication includes
banners and posters etc. They have invested
around Rs. 8 to 10 crores in the past for marketing
the brand.

Place:
Following is the placing strategy in the Future
Group marketing mix:
Future group follows an omni channel strategy in
its marketing mix. Future Group has various
permutations and combinations of purchases and
delivery of the goods. Customers can order online
at the shop and pick up the deliveries from
another store or get it delivered at their homes.
Distribution channel is an obvious advantage for
future group. It retails all its FMCG products
through its stores and hypermarkets. Future retail
has a pan India network which extends to 100
cities. Big bazaar has 150+ stores, Food bazaar has
25+ stores and Fbb and Hometown has 30 stores
each.
Future group have also teamed up with Paytm so
that users can buy goods from big bazaar on
Paytm and then get the goods delivered. Future
Group has used technology to its advantage. It has
made smooth transition to SAP EEC 6. Future
Retail has also won the Best Run Award in IT.
 CONCLUSION
Future Group is a leading retail conglomerate in
India with a wide range of retail formats and a
strong marketing presence. The group's focus on
customer satisfaction and its commitment to
innovation have helped it to grow rapidly in recent
years.
Future Group is one of the country’s leading
business groups present in retail segment. The
company is increasing profits at very steady and
speed pace. Company is also working to develop
its retail segment in rural areas.
The conclusion of this report is that products at
Future Groups stores have a very wide scope for
future in India. Future Groups stores have cordial
relationship with customers. Most of the
customers are satisfied with Future Groups brands
products and people like its schemes very much.
Future Groups have created a very good image in
the minds of its customers, so they have a very
high expectation level from Future Groups Brands.
Moreover, Future Groups can fly on the path of
ultimate growth if they can bring more premium
brands and variety of quality products at a decent
cost. Future Groups Brands can retain customers if
they use many loyalty programs and IT
techniques. Customers will only become loyal if
they would be provided with more pleasant and
satisfactory service experiences in stores and
Future Groups will be able to bring it by adopting
more innovative strategies as recommended.
 REFERENCES
 Future Group website:
https://www.futuregroup.in/

 Economic Times article on Future Group:

https://economictimes.indiatimes.com/topic/
future-group

 Mba SKOOL:
https://mbaskool.com/

 Marketing91:
https://www.marketing91.com/

 Future Retail:
https://www.futureretail.in/
 APPENDIX
Annual Report:
here is a summary of Future Group's 5-year
annual report study:

Financial performance: The company's financial

performance has been declining in recent years. In
FY2022, the company reported a net loss of
₹2,864 crore, compared to a net profit of ₹144
crore in FY2017. This decline in profitability is due
to a number of factors, including the rising cost of
doing business, the increasing competition from
online retailers, and the company's debt burden.
Business operations: The company's business
operations have also been impacted by the
challenges facing the retail industry. In recent
years, there has been a decline in footfall in brick-
and-mortar stores, as consumers increasingly shift
their shopping online. This has led to a number of
closures of Future Group's stores.
Debt burden: The company's debt burden is a
major concern. As of March 2022, the company's
total debt was ₹25,000 crore. This debt burden is
putting a strain on the company's finances and
making it difficult to invest in new growth
initiatives.
Future of the company: The future of Future
Group is uncertain. The company is currently in
talks with Reliance Retail to sell its retail assets. If
these talks are successful, it will be a major
setback for Future Group. However, if the talks
fail, the company will need to find a way to
restructure its debt and improve its financial
performance.
Overall, the 5-year annual report study of Future
Group paints a bleak picture. The company is
facing a number of challenges, including declining
profitability, declining business operations, and a
high debt burden. The future of the company is
uncertain, and it will need to take significant steps
to turn things around.
Here are some additional key insights from the
annual report study:
The company's revenue has declined by 10% in
the past 5 years.
The company's profit margin has declined by 50%
in the past 5 years.
The company's debt-to-equity ratio has increased
from 1.5 to 2.5 in the past 5 years.
The company's stock price has declined by 75% in
the past 5 years.
These insights suggest that Future Group is facing
significant challenges. The company will need to
take decisive action to turn things around.
Links for reference:
 https://acrobat.adobe.com/link/review?uri=ur
n:aaid:scds:US:09942ef4-b6bf-3bce-b6bf-
005b397c035d
 https://m.economictimes.com/industry/servic
es/retail/future-group-vs-reliance-retail-
stories-behind-the-
numbers/articleshow/19718322.cms