Professional Documents
Culture Documents
Chapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and Plans
2
Developing Marketing
Strategies and Plans
Chapter Questions
-design
-produce
-market
-deliver
-support
Strategic Tactical
Target marketing Product features
decisions Promotion
Value proposition Merchandising
Analysis of Pricing
marketing
Sales channels
opportunities
Service
Strengths
Weaknesses
Opportunities
Threats
Differentiation
Focus
Skills Strategy
Staff Structure
Style Systems
Shared values
Executive summary
Table of contents
Situation analysis
Marketing strategy
Financial projections
Implementation controls