Professional Documents
Culture Documents
9
Creating Brand Equity
Chapter Questions
Signify quality
Brandz
Brand Resonance
Characters URLs
Meaningful
Likeable
Transferable
Adaptable
Protectable
Brand audits
Brand tracking
Brand valuation
Brand reinforcement
Brand revitalization
Parent brand
Family brand
Flankers
Cash cows
Low-end, entry-level
High-end prestige