Multi-criteria analysis (criteria)

Decision Rule Score

Pillar Attributes Attractive Moderate Unattractive Weight
Revenue >$30,000 >$20,000 <$20,000 +2
Financial Operating margin >30.0% >25.0% <25.0% +1
Labor cost ratio <18.3% <18.5% >18.5% +1
Product durability 5/5 >4/5 <4/5 +2
Customers
Demand >400 >300 <300 +1
Annual production >500 >400 <300 +1
Operations
# product size 1 2–3 >3 +1
Human
Additional workers 1 or less 2 >2 +1
Resources

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Multi-criteria analysis (results)
Score
Pillar Attributes Alternative A Alternative B Alternative C
Winner Weight

Revenue $30,250 $10,800 $24,320 A +2

Financial Operating margin 37.7% 30.4% 28.6% A +1
Labor cost ratio 18.5% 18.3% 16.4% C +1
Product durability 4/5 3.5/5 5/5 C +2
Customers
Demand 486 452 270 A +1
Annual production 600 520 300 A +1
Operations
# product sizes 3 1 6 B +1
Human Resources Additional workers 2 1 2 B +1
Total Points
5 2 3 A
Scored

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