Strengths

• Customer loyalty developed for being in the industry for a long time when the competition was low.
• The firm does not owe any debt, and no payment of rent for the space as many other firms do so no rent expense.
• Competent human resources and staff with experience

Weaknesses
• Lack of control and supervision over the employees
• Narrow range if services. More services could be included to increase revenue streams
• Large wastage of resources due to lack of control
• Lack of publicity to attract new customers

Opportunity
• Possibility for greater market cover through publicity
• Established since long time so possible to attract new customers as many customers are well aware.

Threats
• More competition entering in providing the service
• Price wars due to which customers may leave for the competitors and as a result revenue can decline.
• Declining economy which is leading many small firms to close down and therefore reduced number of clients and services
needed.