INTRODUCTION TO

ENTREPRENEURSHIP
Presented by Group 5:
Nayab Akhter
Zeeshan Ali
Ihsaan Noor
Zain Abbasi
Hashim Siddque
 PART 1:STRENGTH OF THE
BUSINESS IDEA
• Extent to which the idea:
1. Takes advantage of an
environmental trend
2. Solves a problem
3. Addresses an unfilled gap in
marketplace
• Timeliness of entry to market
• Extent to which idea “adds value” for
the buyer
• Extent to which the customer is
satisfied with the competing products
that are already available
• Degree to which the idea requires
customers to change their basic
practice or behavior to change
4
Most of the study related material has to be
printed i.e. notes, assignments,
applications.
4
Avoiding long queues, pre-ordering, no
physical presence needed and premium
quality service.
5
People who don’t have time and want more
convenience and specific choices.
4 This is a perfect time as people avoid to
miss any deadlines and our customer has
the right technology to use our services.
4 The customer is getting fast and reliable
service which saves a lot of time with
best quality and rates.
2 Customer are not that much satisfied as
because of long queues and time
wastage faced in order to get printouts.
1 Some substantial changes like placing
the order (time, place, price and
payment) and rest has to be the same
procedures.
 PART 2: INDUSTRY-RELATED
ISSUES
• Number of competitors
• Stage of industry life cycle
• Growth rate of industry
• Importance of industry’s products
and/or services to customers
2 There are just two competitor's in our
business which are located in the
university.
2 The stage of industry life cycle is in
growth phase because everything is now
in typed document and printing industry
is flourishing in the market and a need
for every customers across globe.
4 Printing industry has a strong growth
rate because every documentations
forms in a hard copy and trendy in the
market of technology.
5 It is very important as not all the works
are being done by soft copies so we need
the services n products of printing
industries to make the daily life work
easy.
 PART 3: TARGET MARKET AND
CUSTOMER-RE LATED ISSUES
• Identification of target market
for the proposed new venture.
• Ability to create barriers to entry for
potential Competitors.
• Purchasing power of customers.
• Ease of making customers aware of
the new product or service.
• Growth potential of target market.
5 Almost all the students of campus and
faculty members are included in this.
1 Not possible to create barriers for new
competitors as there are already two
competitors in our business but in
natural way customer loyalty serve as a
barrier for new entrants.
3 Most of the students are from middle
class families and they are not self-
financed.
5 As it is necessary for every students to
use the printing service so it will be easy
for them to reach us out.
3 We can expand our business to regional
campuses and other universities but the
target market will remain same.
 PART 4: FOUNDERS-RELATED
ISSUES
• Founder or founders experience in
the industry
• Founder or founders skills as they
relate to the proposed new venture’s
product or service
• Extent of the founder or founders
professional and social networks in
the relevant industry
• Extent to which the proposed new
venture meets the founder or
founders personal goals and
aspirations
• Likelihood that a team can be put
together to launch and grow the new
3 He has worked before at printing station
with his uncle therefore he has some
experience about the industry
4 Team has great decision making skills
and also have some personal experience
in the industry. So they can carry out this
business idea better than anyone else.
4 He got some strong networking skills as
he worked before in fields related to
customer dealing and affairs.
3 The team wanted to pursue this
opportunity in the hand and make it
work to become a successful
entrepreneurs.
5 yes very likely as we are classmates as
well as friends so we are looking
 PART 5: FINANCIAL I SSUES
• Initial capital investment 3 Our initial Capital is collected from all
team members of their saving.

• Number of revenue drivers (ways in 3 Normal Printing, Color Printing, (Hand

which the company makes money) written assignment/project to Word file
Printing)(optional)

• Time to break even 5 We are confident to take our business in

to break even in less than half year

• Financial performance of similar 5 Financial Position of print station in the

businesses university is very strong.

• Ability to fund initial product (or 5 Our initial Start-up cost is not high so
service) development and/or initial we fund it through our savings.
startup expenses from personal funds
Thank you