Sierra Leone, country of western

Africa. The country owes its name

to the 15th-century Portuguese
explorer Pedro de Sintra, the first
European to sight and map
Freetown harbour. The original
Portuguese name, Serra Lyoa
(“Lion Mountains”), referred to the
range of hills that surrounds the
harbour.
Sierra Leone
Land Area
72,300 km²

Capital
Freetown

Population
8,363,399
LANGUA
English (official)
GES
• Krio
• Mende
• Temme
RELIGI
• Muslim
ON
• Christian
• Animism

CURREN
CY
Sierra Leonean Leone
1 SLE = ₱ 0.0030
CLIMA GOVERNM PEOP LIFE
61.9 YEARS FOR FEMALE
TE
Tropic ENT
Constitutional Parliamentary Republic Creole
LE EXPECTANCY
59.6 YEARS FOR MALE
al people
JULIUS MAADA JACOB JUSU SAFFA DAVID J.
HEAD OF STATE PRIME MINISTER MINISTERFRANCIS
OF FOREIGN AFFA
BIO
 TOURISM

GOLA FOREST TURTLE TOKEH

RESERVE ISLAND BEACH
 TOURISM

COTTON TREE BANANA

ISLAND
 TRANSPORTATION

BUSE TAXI CAR TRAI

S S RENTALS NS
 KEY EXPORT
COMMODITIES

TITANIUM ROUGH ALUMINIUM DIAMON COCOA

ORE
$158M WOOD
$109 ORE
$49.5M DS
$66.4M BEANS
$47.3M
M
 VITAL IMPORT
COMMODITIES

RIC PACKAGED CAR POULTRY CEME

E
$134 MEDICAMENTS
$69.7 S
$37.6 MEAT
$23.3M NT
$24.4M
M M M
TRADING PARTNERS TRADING PARTNERS
(IMPORT) (EXPORT)
China ($142M) China ($371M)

Belgium ($110M) India ($125M)

Netherlands ($47M) Turkey ($75.6M)

Romania ($38.2M) United States ($69.1M)

United States ($30.4M) Netherlands ($68.2M)

ADOBONG MANI
(Fried Shell Peanuts with Garlic)
 P eanuts are the main source of protein in the
EXECUTIVE S U M M A R Y Sierra Leonean diet.

Peanuts with a mission. Each peanuts is a journey

to the senses: the taste of fried shell peanuts with
garlic.

Every peanuts sold provides a nutrient enhanced

and provides high quality edible oil, easily
digestible protein, and about half of the 13
essential vitamins and more than a third of the 20
essential minerals necessary for human growth
and maintenance.
 MISSION
S TA TEM EN T
We exist to connect Sierra Leoneans
through delicious peanuts, while also
supporting local farmers and utilizing
the freshest ingredients, expand its
distribution, enter new markets,
and to provide the highest quality
product at the lowest possible price.
 S I TUA TI O N
ANALYSIS
• Adobong Mani are the best peanuts in the Philippines. It has
always been consistent in living up to the people's
expectations in Sierra Leone markets. We are proud to be
well-known in the food industry for being able to provide
these products to consumers.

• The basic market requirement is to provide a good selection

of peanuts at reasonable prices that everyone can afford.
People in Sierra Leone rely on cash crops such as peanuts for
a portion of their income.

• Our competitors are Groundnuts, Exporters, and

Wholesalers. Consumers are concerned about the prices of
all products sold in Sierra Leone. Our product will be the
most cost-effective on the market.
PRODUCT DESCRIPTION
• Adobong Mani, also known as Fried Shelled Peanuts with Garlic, is a
tasty appetizer. It is also thought to be a good source of nutrients that
can help with brain power.

• It comes in at least two forms: with or without skin.

• Each form has also two versions: spicy and non-spicy.

WHO IS THIS PRODUCT FOR?

• Anyone who wants to try Adobo Mani is welcome to do so. It can be also for the suburban treat
buyers, suburban moms looking to provide a fun and healthy treat for their childrens friends in
school. For the tasteful gift givers looking for unique gift for any occasions.
 WHAT ARE THE PRODUCTS BASIC DETAIL?
• Adobong mani translates to peanuts cooked in the traditional Filipino adobo style, with plenty of
garlic. The raw peanuts with skin are pan-fried in garlic-flavored hot oil. In the Philippines,
adobong mani is a type of street food. It is widely available on most sidewalks.

• It will make tasty fried peanuts for an appetizer or snack. It has a well-balanced flavor that you
will enjoy.

• It is also beneficial to our health due to its high protein, fat, and fiber content. While peanuts
are high in fat, the vast majority of that fat is considered "good fat."
WHY IS THIS PRODUCT IS USEFUL
OR BETTER THAT ITS COMPETITOR?
Peanuts are one of those foods that taste better when they're fried. Our product is more
useful than competitors because it contains more nutrients. Our peanuts have less cholesterol
and more high-quality protein than other nuts.

WHERE WOULD SOMEONE USE THIS PRODUCT?

Peanuts help to alleviate poverty. As previously stated, peanuts can be an alternative food in their
"hungry time." They can also use our product as a "Life-Saving Malnutrition Treatment." Peanuts
have more plant protein per ounce than any other nut, making them a nutritional powerhouse.
Malnutrition is reduced by just one ounce of peanuts.
 SWOT ANALYSIS
STRENGTHS WEAKNESSES

• Other competition that has

• Important source of nutrients,
better experienced about the
including protein
product

OPPORTUNITIES THREATS
• Competition in the same field
• Support farmers
• Brand Loyalty
• Increase consumption of
• Increase in the shipping price
peanut products and Taxes
 MARKET SEGMENTS

GEOGRAPHIC DEMOGRAPHIC BEHAVIORAL PSYCHOGRAPHICS

• Customers • Both Female and • Purchase • They enjoy
Male frequency - having fun with
living in Sierra • Age range 18 and regular
Leone above
their family.
• Loyalty status-
• all residents in strong
sierra Leone
 MARKETING
OBJECTIVES AND
PERFORMANCE
IMPROVE BRAND REPUTATION IMPROVE QUALITY PRODUCT

RETAIN EXISING CUSTOMER IMPROVE CUSTOMER EXPERIENCE

 TA RGET
M A R K ET
The target markets of adobong mani
are active consumers between the ages
of 18 and above people and it will
provide a good source of protein and by
products such as our product the adobo
peanuts. They usually enjoy having fun
with their kids and they prefer to value
things before buying it. These active
consumers represent a demographic
group of well-educated. They are single
or married and raising families.
PRICING
S TR A TEG Y PRICING
S TR A TEG Y
Product Pricing is based on offering high value to
our customers compared to most price points in
the market.

Value is determined based on the preeminent

quality, taste, spreadibility, and safety; we will
consistently lower than the other brands of
peanuts so that lower earners can afford our
products.

Our product is not particular with setting high-

prices or attempting their goals of off setting low
prices by selling high quantities of products.
 Our product will be distributed
from the manufacturer through
wholesalers to retailers, though
some manufacturers and
D I S TR I BUTI O N wholesalers do sell directly to
retailers.
PLAN We will be using an Agent or
Disributor to serve as a partner,
agent, or distributor in selling
Philippines goods to local retailers
or consumers.
 PR O M O TI O N A L P L A N
Promotion
- we communicates with consumers and retailers about our products in a variety
of ways.
The firm’s promotional efforts also seek to differentiate our products from those
of its competitors:

Product testing
- we will provide free-taste of the products so that consumers will experience the
unique taste of the adobo peanuts.

Product knowledge
- this promotional strategy will increase the awareness of the consumers about
the products and to aid the awry thoughts of the customers about the aflatoxins.

Cooking Competition
-this strategy will attract the customers especially the demographic segment of
mothers, who loves to cook for their families. In this competition, the company
will find best of the best cooks within sierra leons’s and peanuts as their major
ingredient.
THANK YOU !!