CO-OP CONNECTION: GROWING

SENECA'S BUSINESS
PARTNERSHIPS

AJAY RANA BHAT

162166219

MKM804 ZSS- INTERACTIVE B2B SELLING

PROF. LORI ANN MATTHEWS-FERRARA
 2

07/26/2023
CONTENT

 Introduction
 The Importance of Co-op Programs
 C l e a r Va l u e O f f e r
 Why Act? Why Now?
 Campaign Goal
 Ta r g e t a u d i e n c e
 6 To u c h S e q u e n c e
 CLEAR CALL TO ACTION AND
EXPECTED METRICS
 CONCLUSION
 3

INTRODUCTION

07/26/2023
• Hello everyone! My name is Ajay Rana Bhat,
and I oversee Seneca's co-op programme. To
expand the number of companies eager to take
part in the Seneca co-op programme and hire
Seneca students, I will propose to you today an
attractiveness campaign. I want to share with
you some helpful advice and the very finest
methods for achieving this objective.

• The advantages of co-op programs for both

students and employers, a clear value offer, why
act now messaging, the target audience and six
touch points, a clear call to action, and expected
KPIs will all be covered in this talk. Let's get
going!
 T H E I M P O RTA N C E O F
CO-OP PROGRAMS
C o - o p pr o g r a m m e s gi v e s t u de n ts t h e c h a n c e t o u s e
t h e i r k n ow l e d g e i n t h e w o r kp l a c e a n d g a i n r e a l -
w o r l d e x p e r i e n c e . E m p l oy e r s c a n f i n d c o mp e t e n t ,
m ot i v a t e d w o r k e r s vi a c o- o p p r og r a m me s t h a t c a n
b r i ng n e w p e r s pe c t i v e s a n d i d e a s t o t h e i r c o mp a n y
a t a r e a s on a bl e p r i c e .

A t S e n e c a , w e t a k e pr i de i n off e r i n g ou r s t u d e n t s a
t o p- n o t c h e d u c a t i on a nd h a nd s - o n t r a i n i n g th a t
w i l l p r e pa r e th e m f or t he w o rk f o r c e . B u s i n e s s e s
m a y a c c e s s a p oo l o f s m a r t a n d m ot i v a t e d s t u de nt s
w h o a r e k e e n t o l e a r n a nd c o n t r i bu t e t o th e i r
o rg a n i s a t i on b y t a k i ng pa r t i n o ur c o - o p
p r og r a mm e .

07/26/2023 4
 CLEAR VALUE OFFER
Our co-op programme gives companies
the chance to acces s a diversified talent
pool of Seneca Univers ity s tudents who
are educated in a variety of fields , s uch
as business , technology, and the
creative arts. Business es who take part
in our programme can gain from the
new ins ights and creative ideas that our
students contribute.
Additionally, our co-op programme
offers companies an affordable
alternative to hire outstanding wor kers
without the long-term commitment
ass ociated with conventional
employment practises . Bus ines ses that
take part in our programme get the
chance to assess potential hires before
committing full-time.

07/26/2023 5
 WHY ACT? WHY NOW?
The moment is here for businesses to take part
in our co-op pr ogramme. Businesses must hire
talented and motivated individuals who can
support them in growing and succeeding while
the economy recover s from the pandemic in
order to stay competitive.
Businesses can get a competitive edge by joining
our co-op programme now and accessing a pool
of brilliant and motivated students who are keen
to learn and contribute to their organization.
Don't pass up this chance to contribute to the
future success of your organization!

07/26/2023 6
 Campaign Goal 7

07/26/2023
The Seneca Co-op Programme
Attraction Campaign's objective is to
get more companies to join the Seneca

”
co-op programme and offer job
possibilities for Seneca students.
 8

TARGET AUDIENCE

07/26/2023
 Businesses in the Greater Toronto Area seeking to fill competent and motivated
positions are our target market for this attraction campaign. We specifically aim to
reach HR professionals, hiring managers, and recruiters in sectors like technology,
finance, and the creative arts.
 9
6 Touch Sequence

Our 6 touch sequence process consists of an initial email

outlining our co-op programme, LinkedIn Connection
Request, Follow-up Email with Case Study, Voice Mail
Script, Follow-up Email with Testimonial, LinkedIn
Message with Clear Call to Action. Personalization,
concise message, and a compelling call to action are best
practices at each touchpoint.

07/26/2023
 Subject: Introducing Seneca's Co-op Program: A Win-Win Opportunity

Hello, [First Name]

I hope you are well and reading my email. I'm writing to you on behalf of the Seneca College
Co-op Programme, which links organizations' like yours with brilliant students eager to
acquire real-world experience in [your industry/field]. I wanted to let you know about all the
advantages of taking part in our co-op programme.

INTRODUCTORY Seneca University has a large pool of enthusiastic students that are prepared to support the

EMAIL development of your company. Our programme gives employers a practical way to fill
temporary employment gaps while also giving them a chance to mentor and influence the
workforce of the future. I'd love to schedule a conversation to talk about how we can work
together to achieve your talent acquisition objectives.

I look forward to speaking with you soon.

Best regards,
AJAY RANA BHAT
[Your Contact Information]

07/26/2023 10
LinkedIn Connection Request 11

Message

07/26/2023
Hello, [First Name]

I hope you are doing well and reading this. I just sent you an email outlining Seneca's cooperative
education programme. I considered connecting on LinkedIn as a fellow professional in [industry/field]
because I believed it would be beneficial. I'd be happy to go into more detail about how our programme
can help your business.

best wishes
(Your Name)
 12

Subject: A Success Story from [Company Name] in Realizing the Benefits

Follow-up Hello, [First Name]

Email with I'd like to offer a motivating success tale from [Company Name], one of our

Case Study respected Seneca Co-op Programme partners. They recently took part in our
programme and saw amazing outcomes. They were able to [specific
achievement] and [specific benefit] by drawing from our brilliant pool of pupils.
By joining our programme, I think your company might accomplish results that
are comparable.

Let's arrange a conversation to talk about how we can support you in achieving
your talent acquisition objectives.

best wishes
(Your Name)
[Your Contact Information]

07/26/2023
Voice Mail Script 13

07/26/2023
Hello, [First Name]

This is [Your Name] from the Co-op Programme at Seneca College. Regarding our co-op
programme, which links companies with highly motivated students looking for real-world
experience in [industry/field], I've been attempting to get in touch with you. I think our
programme could be very helpful for your organization, and I'd love to go over the specifics
with you. Call me at [Your Phone Number] or send me an email at [Your Email Address]. I
look forward to speaking with you soon.

best wishes
(Your Name)
 Subject: Hear from [Company Name] on "Unlocking Potential"

Hello, [First Name]

Follow-up
I hope you are well and reading my email. Recently, I read an encouraging review
regarding Seneca's Co-op Programme from [Company Name], a preeminent company
in our sector. They discussed how our programme assisted them in fostering creativity
inside their business and releasing the potential of gifted pupils. I think a similar

Email with arrangement would be advantageous for your organization.

Testimonial Let's arrange a conversation to talk about how we can work together to fulfil your
talent acquisition requirements.

best wishes
(Your Name)
[Your Contact Information]

07/26/2023 14
 LinkedIn Message with 15
Clear Call to Action
Message
Hello, [First Name]

In regards to Seneca's Co-op Programme, I recently

sent you an email. I wanted to make sure you got it
and let you know I'm here to help if you have any
queries or need further details. Please tell me how I
may help you investigate the advantages of our
programme for your company.

best wishes
(Your Name)

PRESENTATION TITLE 07/26/2023

CLEAR CALL TO ACTION AND 16

EXPECTED METRICS

07/26/2023
We encourage companies to get in touch with us to find out more about our
co-op programme and how they can get involved. They can do this by going to
our website or getting in touch with us via phone or email.
The following performance indicators are anticipated for this attraction
campaign: a 20% increase in the number of companies signing up for our co-op
programme; a 50% response rate to our initial email; and a 70% confirmation
rate of meetings. By hitting these benchmarks, we can make sure that our
recruitment effort is a success and keep giving Seneca students and businesses
beneficial possibilities.
 17
CONCLUSION

The Se ne ca Co - op Pro g r am m e At t r ac t i on Cam p ai g n 's u l t i m at e g o al i s t o i n cre as e t he n u m be r o f

co m p an i es t ha t j o i n t h e S en ec a co- o p p r og r am m e an d o ff er j o b p o s s i b i l i t i es f o r S en ec a s t u d en t s .
Th e cam p ai gn t arg et s HR m an ag er s , t al en t acq u i s i t i o n ex p er t s , an d d eci s i o n -m a ke rs i n p er t i ne nt
i n d us t r i es wi t h t he g o al o f h i gh l i g ht i n g t h e co- o p p r og r am 's o bv i o u s va l u e pr o p os i t i on ,
em p h as i z i n g t he r ea s o ns t o ac t , a nd act i n g i m m ed i a t el y.

A v oi ce m a i l s c ri pt , a f o l l ow- up em ai l wi t h a ca s e s t u d y, a f o l l o w-u p em ai l wi t h a t es t i m o ni al ,
an d a f i n al Li n ke dI n m es s ag e wi t h a cl ear cal l t o ac t i o n ar e al l i n cl u d ed i n t he s i x -t o uc h
s eq ue nc e. Th r ou g h v ar i o u s m e an s , t he s e t o u ch po i nt s s e ek t o e ng ag e t he t arg et a ud i enc e an d g i v e
t h em co m p el l i ng re as o ns t o t hi nk ab o ut t he S e ne ca co -o p pr o gr am m e.
The n u m b er o f r es p o n se s re cei ve d, pl an n ed ca l l s or m eet i n g s , a nd t h e nu m b er of bu s i ne s s es
s i g n ed up fo r t he p r o gr am m e a re am on g t h e an t i c i p at ed i n di ca t o rs . T hes e m e as u r es wi l l m a k e i t
eas i er t o ev al u at e ho w we l l t he ca m p ai g n di d at l u ri ng co m p an i e s t o t he c o- o p p ro g ra m m e.

07/26/2023