7 C’s OF COMMUNICATION

COMMUNICATION

It can be defined as the exchange of

information, ideas and knowledge between
sender and receiver through accepted code
of symbols.
Sender => medium => receiver
COMMUNICATION

Communication is simply the act of transferring information

from one place, person or group to another place, person or group.
Every communication involves (at least) one sender, a message and
a recipient. These include our emotions, the cultural situation, the
medium used to communicate, and even our location.

Good communication skills can play an important role in nurturing

positive work experiences for your entire team. As people feel
listened to and understood by you, you naturally improve your work
environment.
What is 7 C’s Of Effective Communication

The seven C's of communication is a list of

principles for written and
spoken communications to ensure that they
are effective.
7 C’S Of Communication

These are 7 C’s are;

Completeness
Concreteness
Clarity
Conciseness
Correctness
Courtesy
Consideration
COMPLETENESS

The message must be complete and geared to the

receiver’s perception of the world. The message must be
based on facts and a complex message needs additional
information and / or explanation.
A good subdivision of subjects will clarify the message as a
result of which there will be a complete overview of what
is said.
CONCRETENESS

Concrete communication is also about a clear message.

This is often supported by factual material such as
research data and figures. The words used as well as the
sentence structure can be interpreted uni-vocally. Nothing
is left to the imagination.
COURTESY

In addition to considering the feelings and points of view of the

target group, it is also important to approach the audience in a
friendly and courteous manner. Use of terms that show respect for
the receiver contribute towards effective communication.
CORRECTNESS

A correct use of language has the preference. In written

communication, grammatical errors must be avoided and stylistic
lapses or a wrong use of verbs are not sufficient either in verbal
communication.
A correct use of language increases trustworthiness and the receiver
will feel that they are taken seriously.
CLARITY

Clear or plain language is characterized by explicitness, short

sentences and concrete words. Fuzzy language is absolutely
forbidden, as are cliché expressions.
By avoiding parentheses and keeping to the point, the receiver will
get a clear picture of the content of the message. Briefly-worded
information emphasizes the essence of the message.
CONSIDERATION

Communicating with the target group (Consideration). In order

to communicate well, it is important to relate to the target group
and be involved.
By taking the audience into account, the message can be geared
towards them. Factors that play a role in this are for example:
professional knowledge, level of education, age and interests.
CONCISENESS

A message is clear when the storyline is consistent and when this

does not contain any inconsistencies. When facts are mentioned, it
is important that there is consistent, supporting information.
Systematically implementing a certain statement or notation also
contributes to clear business communication. When statements are
varied, they will confuse the receiver.
EXAMPLE:

When I started my own business, it has given me a whole new perspective

to see the bigger picture when it comes to finding a work / life balance.
Meaningful words in bold and underlined:
When I started my own business, it has given me a whole new
perspective to see the bigger picture when it comes to finding a work /
life balance.
Clear and concise version:
Starting my own business has given me a new perspective on work / life
balance.
PRACTICE:

I will provide you with suggestions on your performance so you can

overcome the challenges you encounter every day while working for
a difficult boss, so you can feel less stressed.

Meaningful words in bold and underlined:

I will provide you with suggestions on your performance so you
can overcome the challenges you encounter every
day while working for a difficult boss, so you can feel less
stressed.
7 BENEFITS OF EFFECTIVE COMMUNICATION

1. Building trust
2. Preventing or resolving problems
3. Providing clarity and direction
4. Creates better relationships
5. Increases engagement
6. Improves productivity
7. Promotes team building
1. BUILDING TRUST

Effective communication fosters trust with others. Your ability to

listen attentively and embrace different points of view helps others
trust that you are making optimal decisions for everyone in the
group.
As you serve as a role model, this trust will extend to your team and
they will feel as though they can trust their teammates to fulfill
their duties and responsibilities.
2. PREVENTING OR RESOLVING PROBLEMS

The ability to communicate effectively plays a

large role in resolving conflicts and preventing
potential ones from arising. The key is to remain
calm, make sure all parties are heard and find a
solution that is ideal for everyone involved.
3. PROVIDING CLARITY AND DIRECTION

With effective communication skills, you’re able to deliver clear

expectations and objectives for your team. This involves finding
constructive ways to point out when something isn’t working as well
as providing helpful feedback to get people back on track.
They will understand their specific tasks and responsibilities, as well
as those of their teammates, which will help eliminate conflicts and
confusion.
4. CREATES BETTER RELATIONSHIPS

Good communication also improves relationships, both

with employees and in your personal life with friends and
family members. Listening carefully and offering quality
feedback helps people to feel heard and understood. This,
in turn, nurtures mutual respect.
5. INCREASES ENGAGEMENT

with people feeling more confident in their work and

in their understanding of what they need to do, they
become more engaged with their work as a whole.

According to a recent study exploring the psychology of

employee engagement, only 15% of adult employees are
engaged with their employers. By prioritizing effective
communication, you can increase engagement, and thus
boost satisfaction, among your team members.
6. IMPROVES PRODUCTIVITY

When team members understand their roles, the roles

of others and your expectations, they can focus more on
their work and less on workplace issues. With effective
communication, conflicts are resolved quickly, employees
can better manage their workload and distractions are
minimized. These benefits contribute to greater
productivity for you and your team.
7. PROMOTES TEAM BUILDING

With improved communication, team members will be

better able to rely on each other. You will not have one
team member feel as though they have to carry the entire
group. This improved division of labor will encourage
positive feelings and relationships between the team
members, which leads to improved morale and work
experiences.