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i’m lovin’ it

CASE
STUDY
ON
MCDONALD’S
Name Student ID
Mahmudul Hasan 2018-2-10-088
Mahdin Shafiq Omi 2020-1-10-472
Sohel Rana 2021-2-10-102
Sayaree Jamal 2021-3-10-107
Sabrina Bashir 2021-3-10-274
Sultana Sabrin Raisa 2022-1-10-459
Table of Content:
• Introduction
• Company Profile
• Case Analysis Q1
• Case Analysis Q2
• Case Analysis Q3
• Recommendations
• Conclusion
Introduction
• Originally started by Richard and Maurice
McDonald in 1940, California.
• In 1954, Ray Kroc purchased the franchise.
• Grown to become the world’s largest fast-food
chain.
• Serves over 70 million customers daily in over 100
countries.
• As of December 2022, they rank at 6 worldwide in
terms of brand valuation.
Some of the most popular items from
McDonald's
Company Profile
Mission Statement:  To be our customers'
favourite place and way to eat and drink.

Vision Statement: To move with


velocity to drive profitable growth
and become an even better
McDonald s serving more customers
delicious food each day around the
world.
Company Logo,
Slogan, and
Mascot
Case Analysis Question 1
Recommendations
Conclusion
Thank You!

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