PROCESSING

PROCESSING IN MARKETING
MIX
As for processes in the
marketing mix, process
refers to the process
involved in delivering
a company’s product
or services to customers.
THE PRODUCT AND SERVICE
 The marketing mix for process business consists of two key elements:

Product - represents the service

you provide to your
client or customer.

Service - consists of the methods

and tools to perform the task.
 - The process of an organization
can affect the performance
of the service you provide,
involving the delivery of your
product to customer through both
Formal and informal processes,
It helps them align their employees,
Resources, and systems to meet their
Strategic objectives.
 As a business, its crucial to
make sure you’re easy to do
business with, meaning you’re efficient,
helpful and timely.

 This includes aspects like your

sales funnel, your payment systems,
your distribution approach and the
way you manage customers relationship.
THANK
YOU!