PESTLE

Analysis
By Group 3
 Topics
01 INTRODUCTION OF OUR PRODUCT 02 TEAM CHECK-IN

03 PESTLE ANALYSIS 04 SUMMARY

Bunny Brown
Instant Pon-ye-gyi Rice box

“A combination of
Burmese Traditional Food
and Japanese Taste”

THOMAS
 Ingredients and Pricing

Only 2 minutes to
prepare

500 Yen THOMAS

 About Bunny Brown

• Bunny Brown has been with customers for more than

years, always fulfilling the needs and wants of yours.

• This time in Osaka, Japan with our industry in Hanshin

Industrial Region, to create a unique product, with a

unique design and a unique combination.

Let's begin!
ARE YOU READY?
Team Check-in
Presenters
Political Factors
What are in political factors?
Taxes policies

- Over the last two decades Japan

Retail has benefitted from lower
taxation policies throughout the
western hemisphere.

- It has resulted in high profits and

increasing spending in the research and
development
Government system

- Japan follows the constitutional

monarchy and unitary parliamentary
system of government and
administration.

- However, the cabinet and the Prime

Minister control the affair of the
country.
Political Factors
What are in political factors?

Diplomatic relations

- Japan has a stable political environment

- Japan has built a perfect relationship with the USA after the nuclear
attack during the 2nd world war.
- Their relationship includes the matter of security and foreign policy.
- Diplomatic relationships play a significant role in foreign direct
investment and trade policies.
- Japan is also a member of United Nations and non permanent member
of Security Council and good relations with ASEAN
Political Factors
What are in political factors?

Attracting Foreign Businesses & Foreign Direct Investment (FDI)

- Simplifying regulations for foreign companies
- Improving the living environment for foreigners
- Reduce the period of residence required for Highly Skilled Professionals to apply for permanent
residency

Our business type

- A subsidiary in Japan can be structured as a separate business with active connections to the
parent company.
- A subsidiary in this country has more legal authority to act independently and may assume
liabilities and responsibilities separate from the parent company.
- The company can undertake different activities than the parent company;

Innovative People
- A smart and hard-working population will offer companies plenty of productivity
Economic
Factors
What are in economic factors?

Our Company, Japanese economic system and its stability

Exchange Rate

Skill Level of workforce

Advantages
Economic
Factors
Our Organization
Our organization mainly deals with the health department, food department, raw
material collecting department, and packaging department. In addition, there are also
marketing department, finance department, and HR department.

Japan's Economic System And How Stable It Is

 - Japan has a market economy in which the prices of goods and services are
determined in a free price system.
 - Japan is a member of the Asia-Pacific Economic Cooperation (APEC) and the
Trans-Pacific Partnership (TPP).
 - Besides, Japan is fundamentally stable socially, politically, and economically, with
an ethnically homogeneous population of 126 million.
Economic
Factors
Exchange Rate
Today, there are two types of
currency exchange rates that
are still in existence—floating
and fixed.
- Major currencies, such as the
Japanese yen, euro, and the
U.S. dollar, are floating
currencies—their values
change according to how the
currency trades on foreign
exchange or forex (FX)
markets.
- This type of exchange rate is
based on supply and demand.
Skill level of workforce
• The manufacturing industry
employs the largest number of Advantages
foreign people in Japan.
• The female employment rate in
Japan is 52%. - Overall, Japan is the 3rd
• Over 50% of female employees largest economy in the world and
in Japan hold non-regular (i.e.,
part-time) positions the 2nd largest economy in Asia. It
• The majority of Japan’s is the member employee
workforce is between the ages of 45
and 54. G7,G20 ,APEC and ASEAN.
• Due to those facts, skilled
workers from our country won't
find much difficulties to work in -Because of these factors, we are
our factory which is located in able to penetrate our product into
Japan. Because our workers skills,
ages and genders are in their Asia
boundaries with no conflicts.
Sociological Factors
What are in social factors?

Culture
Japan is ranked as the 11th most populated country in the world. Its
current population is 125.4 million (Worldometer, 2023). Shintoism and
Buddhism are two major religions. The low-interest-rate environment
imposed by the Bank of Japan has been a measure to boost big purchases
and investments to stimulate the economy, but the increasing saving ratio
implicates an opposite trend of careful spending decisions among
Japanese households.
Sociological Factors
Culture
Japan is ranked as the 11th most populated country in the world. Its
current population is 125.4 million (Worldometer, 2023). Shintoism and
Buddhism are two major religions. The low-interest-rate environment
imposed by the Bank of Japan has been a measure to boost big purchases
and investments to stimulate the economy, but the increasing saving ratio
implicates an opposite trend of careful spending decisions among
Japanese households.

Consumers’ attitude
• Japanese consumers are very open to buying international brands for
everyday consumer goods, as our product is an international brand with
a unique taste, it will meet the Japanese’s taste
• Older generations are brand loyal but younger generations are willing to
try new brands.
• Japan consumers have high quality standards and service expectations
(sales process, delivery, packaging, after-sales service, etc.)

Lifestyle Changes
Sociological Factors

Consumers’ attitude
• Japanese consumers are very open to buying international brands for
everyday consumer goods, as our product is an international brand with
a unique taste, it will meet the Japanese’s taste
• Older generations are brand loyal but younger generations are willing to
try new brands.
• Japan consumers have high quality standards and service expectations
(sales process, delivery, packaging, after-sales service, etc.)

Lifestyle Changes
• Since the economic crisis, the Japanese are moving towards lower priced
consumption.
• Part of the population now prefers to cook at home rather than eat out at a
restaurant, our product is ideal for a quick home-cooked meal, perfect for
everyone.
• Also, while the population spends most of the time outside the home even
with small houses and long working hours there is an increase in the time
spent at home.

Healthy Diet
Sociological Factors
Lifestyle Changes
• Since the economic crisis, the Japanese are moving towards lower priced
consumption.
• Part of the population now prefers to cook at home rather than eat out at a
restaurant, our product is ideal for a quick home-cooked meal, perfect for
everyone.
• Also, while the population spends most of the time outside the home even
with small houses and long working hours there is an increase in the time
spent at home.

Healthy Diet
• Traditionally, the Japanese tend to have a healthy attitude to food and
eating. They have a saying, “hara hachi bu”, which means to eat until
you are 80% full.
• Rather than having one large plate, they often eat from a small bowl
while enjoying several different dishes. Small portion of our product is
made to suit the Japanese eating style
• The Japanese are also strong believers in ‘flexible restraint’ when it
comes to treats and snacks, enjoying them from time to time but in
smaller portions.
Technological Factors
What are technological factors?

“Technology is the application of

scientific knowledge to the practical aims
of human life.”
Technology in Japan
- The Japanese are well-known as extremely creative in
searching out and learning to use modern technologies.
- In 2022, Japan was ranked 13th in the Global Innovation
Index by the world Intellectual Property Organization (WIPO)
rising from 16th in 2020
Technology
Factors
What are technological factors?

New ways of producing goods and

services
- Modern Technology is not only in making robots
and automotive but also in agricultural affairs.
- For example, hydroponic cultivation in Japan.
Technology
Factors
What are technological factors?

Controlled by a computer
Technology
Factors
What are technological factors?

High sodium vapor pressure

Technology
Factors
What are technological factors?

Automatic Rice Planter

Technology
Factors
What are technological factors?

New ways of communicating with target markets New ways of distributing goods and services

1. Amazon Japan 'Vending machine'

2. Rakuten
— But there can be barriers such as, delaying services and delivery
charges from those websites. Although we'll be promoting and making
our product available on those websites, we'll be focusing mainly on
distributing with vending machines.
. The hot food vending machines is convenient for both bosses and
customers to save time, cost and you can find these machines in
working buildings, hospitals, stations, airports, etc.
'Using Microwave method'
- The cooking method that best
retains nutrients is one one that cooks quickly, heats food for the
shortest amount of time.
Legal Factors
What are legal factors?

Data protection law 

• Personal Information Protection Commission ("PPC"), a central
agency acts as a supervisory governmental organization on issues of
privacy protection.

Main powers, duties and responsibilities of PPC:

• has the primary investigatory, advisory and enforcement powers to
investigate the activities of a Personal Information Controller (PIC), an
Anonymised Information Controller and a person handling Specific
Personal Information.
Legal Factors
What are legal factors?

Copyright law 
Discrimination Law
- Trademarks must be registered at 'The Japan
Price discrimination
Patent Office ( 特許庁 , Tokkyochō, JPO)' in
— Lunchboxes from Japan (Bentos) are sold
Tokyo, Japan.
for approximately 350~700¥ for the basic class
- As there is still no results for black bean curd
of people. According to that fact, we have set
paste with cooked rice, our company can get the
our product's price at 500¥.
first applicant for a trademark entitled to its

registration.
Legal Factors
What are legal factors?

Health and Safety Law

• The main law that governs food quality and integrity in Japan is the Food Sanitation Act ("FSA").
• The law that comprehensively governs the food labeling regulation is the Food Labeling Act.
Generally, there are some differences for fresh food as briefly described below.
- Firstly, the basic labeling requirements for prescribed food and additives and the required information must be
displayed in Japanese
(Table of ingredients)
Country of origin labeling
Under the Labeling Regulations, domestic food must identify that it is a domestic product and imported food must
identify the country of origin and place of origin, etc. instead of being identified as "domestic food."
"Japanese Agricultural Standards" ("JAS")
— As we used Japanese hydroponic technology in manufacturing rice for our product, our product is already under the
Japanese Agricultural Standards.
Legal Factors
What are legal factors?

Health and Safety Law

• The main law that governs food quality and integrity in Japan is the Food Sanitation Act ("FSA").
• The law that comprehensively governs the food labeling regulation is the Food Labeling Act.
Generally, there are some differences for fresh food as briefly described below.
- Firstly, the basic labeling requirements for prescribed food and additives and the required information must be
displayed in Japanese
(Table of ingredients)
Country of origin labeling
Under the Labeling Regulations, domestic food must identify that it is a domestic product and imported food must
identify the country of origin and place of origin, etc. instead of being identified as "domestic food."
"Japanese Agricultural Standards" ("JAS")
— As we used Japanese hydroponic technology in manufacturing rice for our product, our product is already under the
Japanese Agricultural Standards.
Legal Factors
What are legal factors?

Consumer Protection Law

— As our traditional product is 97% organic, the food

can be approved as it's no against to the Consumer
Affairs Agency ("CAA").
— Lastly, after we've got the approval, Licence and
Labelling approval from the respective ministries, not
only our product but also our company's services can be
safely served to all the customers in Japan, Regardless
of ethnicity or gender.
Environment Factors
What are in environment factors?

Weather
Osaka, the third largest city of japan is humid subtropical climate zone.
There are four different seasons
• Spring
• Summer
• Autumn
• Winter

Climate change
— Besides, the cooked rice in our product will be cultivated with technology, without much effects to the
weather.
— That's why, there will be less effect to the climate change of Japan.
Environment Factors
What are in environment factors?

Environment Pollution

• Japan is a relatively clean and environmentally responsible nation.

• However, it faces some environmental challenges today.

• It is worth noting that the country has set up some stringent rules, regulations and goals to fend off the challenges.

• After much international criticism, it announced in 2021 that it would try to reduce emissions by 46% by 2030 in

order to achieve carbon neutrality (a balance between carbon emissions and absorption).

— When we have a look at our product, we mainly used organic ingredients. So there will be less carbon emission

from our factory and less pollution causing the environment.

 Environment Factors
What are in environment factors?

Waste Management

- Japan is indeed under pressure to minimize waste and control environmental pollution.

— We've planned to produce manure from our factory's organic waste. Then, our company will sell those fertilizer to the agricultural
places in Japan.

— This will become our organization's extra income, apart from our main product.
. Attitudes toward “green ” or ecological products

- Recycling standards

• Areca container ( the main packaging of the product ) is used as a green product for packaging

• Made from natural bark

• Biodegradable (can be reused as fertilizer, helping agriculture from one side)

• Do not harm health

• Reduction of waste production (reduces environmental pollution)

Thank you for
participating!
H AV E A G R E AT D AY A H E A D .
Name Pon Ye Gyi flavored cooked rice box
Ingredients Pon Ye Gyi as a main ingredient; Burmese style with rice, fried fish paste,
fried chili, sweet soy sauce, glucono delta lactone pack
Name of country of Myanmar, Bagan (a UNESCO World Heritage Site in the Mandalay
origin of ingredients Region)
Solid content 150g
Expiration Date 9 months
How to store • can be stored in your pantry at room temperature,
• no need to refrigerate or freeze it,
• recommend to keep it in a cool area, away from sunlight.
Producer Bunny Brown Co., Ltd. (Hlaing, Yangon, Myanmar)
名称 Pon Ye Gyi （ポン・イェ・ギー）風味の炊き込みご飯ボックス
原材料名 ポンイェギを主原料としたビルマ風炊き込みご飯、かまぼこフラ
イ、フライドチリ、甘口醤油、グルコノデルタラクトン含有パッ
原材料の原産国名 ク
固形量 ミャンマー、バガン（ユネスコ世界遺産マンダレー地区）
賞味期限 150g
保存方法 9 ヶ月
- は常温でパントリーで保存できます。
- 冷蔵・冷凍の必要はありません。
- 冷蔵庫や冷凍庫での保存は不要ですが、日の当たらない涼しい
生産者 場所での保存をおすすめします
バニーブラウン社（ Bunny Brown Co. ( ミャンマー、ヤンゴン、ハ
イン )