UCLA

UCLA Extension

MGMT X490.996
Leadership Communication
Strategies

Rob Villanueva, MBA

Instructor
Rob Villanueva
Faculty, Consultant
BA (UCLA), PR Certification (UCLA
Extension), MBA (LMU)
Global Business & Economics
(Peking University)
Former Corporate Communications
Boeing, Northrop Grumman and
PR Agencies
More About Rob
Class Introductions
Name
Student/Job
Course
Fun
Communications
What do you want to say?
Who do you want to say it to?
When do you want to say it?
How do you want to say it?
What methods will you use?
What do you want to achieve?
How will you measure success?
Communications
Communications evolved from public relations.
Maintaining relations with your publics.
Communicating with your stakeholders.
Communications is a process of integrated
activities (written, verbal, visual) that are
designed to influence target audiences to
achieve a desired result.
Communications involves strategies/tactics.
Communications
Communications supports business, non-profit,
government and other environments.
Companies leverage Communications to
position and define the firm.
Changes in Communications:
Diverse audiences

Growing channels and content

New measurement (data analytics)