BUSINESS

PARTNER B1+
OBJECTIVE
• Use vocabulary related to business strategy

LANGUAGE AND SKILLS

• Video – Food giants

• Vocabulary – Business strategy collocations

•Think of some famous food brands.

•What products do they make?

•Talk about the food industry in the USA.

•Famous food brands •Organic food

•Food prices •Ready meals

•Health issues •Big supermarket chains

Watch the video.

• What food companies

are mentioned?
• What is the
relationship between
them?
•Can you suggest other food
companies that would be
adequate partners for Kraft?
•Is consolidation in the food
industry inevitable? Why?
 Business Strategy Collocations

1. emerging markets • bid

2. major player • lines

3. product lines • margin

4. profit margin • markets

5. takeover bid • player

How
Who do
What areyou
are thecalculate
the major profit
players
top 4 big inmargin
emerging in your
corporate
markets? company?
education in the USA?
 Business Strategy Collocations

1. develop strategies • opportunities

2. tackle problems • strategies

3. take risks • problems

4. miss opportunities • risks

Do you
How dolike
youtodevelop
take risks, or not?
business Why? in your company?
strategies
 Business Strategy Collocations

1. make a profit • costs

2. come up with a plan • a profit

3. solve problems • a plan

4. cut costs • problems

Do youdo
When think
youitexpect
is necessary
to maketoacut costs
profit in in order to solve problems?
dollar$?
Choose a famous food brand and discuss their health initiatives
in terms of:
• additives
• ingredients
• labelling
• product lines
• campaigns
Well done!
SUMMARY

• Use vocabulary related to business strategy

• Video – Food giants

• Vocabulary – Business strategy collocations