.

OPERATIONAL PLAN FOR HOSPITAL

Healthcare Division of The Superior Group

 Azra Naheed Medical College

 Chaudhry Muhammad Akram Teaching and
Research Hospital
 Azra Naheed Dental College
 Chaudhry Muhammad Akram Dental
Hospital
 Nursing College Allied Health Sciences
 Pharmacy Faculty of University Superior
 Wellness Company
 SEHAT Network
SEHAT Network

In continuation of the idea of serving the community, SEHAT (Superior

Enterprise of Hospitals & Advanced Treatment) Network Private Limited which
is an enterprise of The Superior Group was initiated; that is Pakistan’s first
nationwide network of hospitals. It has multiple subsidiaries including;
CMA Hospitals

◦CMA Healthcare Complex

◦Primary Care Hospital (25 Bedded)
◦Secondary Care Hospital (100 Bedded)
◦Tertiary Care Hospital (300 Bedded)
CMA Hospital Research Lab
Hyatt Pharma Distribution

◦Hyatt Pharmacy
CSS Department

◦Biomedical Services
◦Diagnostic Equipment
We have already reached major cities of Pakistan with CMA Hospital in multiple

cities including Lahore, Karachi, Hangu, Lalamusa, DG Khan, DI Khan, Wahcantt

and Islamabad. CMA Hospital is a complete healthcare guide under one roof
with executive OPD clinics, 24/7 emergency, homecare and home nursing
services, 24/7 Hyatt pharmacy with free home delivery, lab services with free
home sampling, radiology services including x-ray, ultrasound &
Echocardiography.
Our hospital’s chain has also reached different regions of Pakistan including

Lahore, Karachi, Islamabad, Hangu (KPK). Hyatt Pharma Distribution has already
developed a central warehouse and is all set to establish regional warehouses
to ensure efficient and smooth supply of medicine to our chain of pharmacies
‘Hyatt Pharmacy’ in different areas of Pakistan.
Medical Expertise At Its
Best
 CMA Hospital is one of the few institutions, where the
expertise of specialists across various medical disciplines is
readily available under one roof.

 This includes
• Department of Surgery
• Department of Medicine
• Gynecology
• Critical Care Unit
• Cardiology
• Orthopedics
• Neurology
• Urology
• Peads
• Advanced Pathology & Radiology Set-up

Highest levels of patient care

• CMA Hospital conforms to international gold standards in
every aspect of healthcare
• 100% patient safety
• Infection controlled environment

 All emergencies are handled by well-trained professionals

according to protocols based on international standards.
Emergency Department

 CMA Emergency care offers integrated

services covering a full range of
critical care including transport,
diagnosis, treatment and
rehabilitation.
GOALS!
 Implementation and adaptation of
strategies to make system profitable
in earlier phase.

 Provide quality and advanced

healthcare facilities to the society

 Implementation of SOPs and policies

to make it highly standardized
OPERATIONAL PLAN

QUALITY
HEALTHCARE
FACILITY

ADVANCED
MEDICAL QUALIFIED HIRING AND
TRAINING
FACILITIES CONSULTANTS

DIGITAL/LOCAL
MARKETING
AND CAMPING
SUCCESSION PLAN OF THE
PROJECT
 Brand recognition and constant brand
visibility

 Growth of market share aligned with

increased sales

 Use of effective marketing tools to

ensure customer gain and retain

 Inculcating different marketing tools

in different segments with respective
timelines to ensure long term
advertisement
CAMPAIGN PHASES

 Pre Launch
SMS Marketing, Ambulance Movement,
Facebook Ad
 Launch

Launch Event, Medical Camps, Public

awareness sessions, Flyer & Brochures
distribution, SMS Marketing, Society
groups (if any), Press release on day of
launch, Standees & Flexes on site (if
permissible), Steamers, Social Media
posts boosting.
 Post Launch

Special discount offers, Regular posting

on social media, SMS marketing, society
groups, free medical camps &
collaborations with different institutions
for workshop & seminars, cable ads.
 ADVERTISEMENT PLAN
Mediums Timelines Execution Strategy

Brochures - -

3 fold brochures (Printing & Partnership with society

dist.)

Steamers (Printing & society tax) 1 phase for 7 days – Partnership with society
– 150 steamers 2 phases (1st phase –
100
, 2nd phase – 50)
TVC – local cable ad -

SMS Marketing Frequent Messages Target area & numbers

Social media sponsored 4 sponsored ads a Area & interest targeted

posts (3 months) month

Medical Camp (day of launch) As per operational Brochures + social media ad +

timeline standee

Public Awareness Session As per operational Brochures + social media ad +

timeline standee

Distribution of Discount Cards As per operational

timeline

Stationary & Branding material As per requirement -