MARKETING MANAGEMENT

Presented by
Mahima Sneha Nag
What is PRODUCT LIFE CYCLE?

A product life cycle is the

length of time from a product
first being introduced to
consumers until it is removed
from the market. A product’s
life cycle is usually broken
down into four stages;
introduction, growth,
maturity, and decline.
INTRODUCTION

The introduction stage is

launching the product in the
market, trying to develop a
market for the product and
building product awareness.
It is the most crucial stage
for the survival of the
product.
GROWTH
When a product enters the
growth phase the sales and
profits of the product take
off, thereby reducing the
cost per customer. Increased
number of customers lead to
increase in sales and profit
and seeing the opportunity in
this segment, more
competitors start entering
the market.
MATURITY
In this phase, the cost per
customer is the lowest,
profits are high and the
product owns a larger part of
the market share. Companies
usually do not need
additional funding at this
stage.
DECLINE
The decline stage of a
product life cycle is
associated with decrease in
revenue due to market
saturation, high competition,
and changing customer needs.
Companies at this stage can
either choose to discontinue
the product, use the
resources of this product to
make other company products,
sell the manufacturing rights
CONCLUSION
• This was my take on the product life cycle of Maggi. We
also discussed in details the Product Life Cycle of Maggi.
• Introductory, growth, maturity and decline stage.
• Maggi even today is most liked and valued instant noodle
brand in India and now has expanded it’s reach into other
diverse flavours and products.

THANK YOU!