FORMULATING THE VISION AND

MISSION STATEMENTS
What is a Vision?

The strategic plan begins with the development of a vision statement.
A vision is the driving force behind an organization. It is the
stakeholders’ shared image of the organization future. As such, a
vision serves as an inspiration and a guide to action. The vision keeps
the organization in its course despite changing demands of
constituents and shifting political and economic forces.

It is a desired state or scenario of the organization and its people. It
describes what the organization wants to become or where it wants to
go. It answers the question: How do you see your organization in the
future?

A vision should be as vivid as possible, so that it can serve as an
inspiration as well as a challenge.
 Characteristics of a Good Vision Statement

a. Achievable. Though a vision is ambitious, it certainly must be

achievable or well grounded on reality.
b. Inspiring. It should encourage commitment and inspire enthusiasm. A
good vision should be powerful and compelling.
c. Easily understood. It uses simple language and presented in a manner
that every member of the organization/community can recall.
d. Distinctive. It should build on the distinct character of the organization.
e. Complementarity. Neighbouring organization should have
complementary not competing visions.
f. Shared. A widely shared vision is the most powerful engine that drives
people to progress.
 Steps in Formulating Vision
a. Elaborating on each element by assigning adjectives or descriptors to
describe the most desired end-state scenario for each sector
b. Identifying the success indicators corresponding to the adjectives
identified
c. Formulating the vision statement using the chosen adjectives or
descriptors.
d. Crafting the final form taking into consideration the characteristics of a
good vision statement.
 Types of Vision

Comprehensive
- includes all the vision elements.

Slogan-type
- a brief attention getting phrase that
stakeholders can easily recall & identify with.

Combination
- contains a short attention getting phrase & an
explanation of the vision elements.
 Workshop 2
Focus Question:
What do you want your organization to be five(5)
to ten(10) years from now?

Tips: Think Big and Tall...

 Visioning Exercise
Sectoral/Functional
Descriptive Indicator
Area
Instruction Efficient
Effective
Innovative
Research Competent
Informative
Challenging

Extension Available
Improving
Expanding
Administration/ Governance
 Vision Statement
MSU Marawi aspires to be a world class university
in 2020 by providing efficient, effective and
innovative instruction with competent, informative and
challenging research and available, improving and
expanding extension services to the people of the
MinSuPala region so that they can be mainstreamed in
the national body politics.
 What is a Mission?
A mission is sometimes referred to as the “purpose.” It describes the
general thrust of the organization. It provides a clear view of WHAT
the organization is trying to accomplish for its constituents or clients
and HOW it can be attained. It evolves out of the process of bringing
the vision into focus. The mission for an organization can be derived
from its mandate which is defined in the general welfare clause.
Thus a mission statement:
a. is anchored on its vision;
b. reflects what the organization seeks to do or accomplish
c. communicates and identifies the purpose of the organization
to all it stakeholders.
 Trigger Questions for Formulation of
Mission Statement

 What is the purpose of the organization?

 What is the organization trying to accomplish?
 Who are the constituents it aims to serve?
 How can it attain its purpose?
 Mission Statement
MSU Marawi is Committed:
To produce quality students that are globally
competitive.
To have state of the art research output by each
faculty and students.
To provide informative adequate research extension
work.