Business Environment of Reebok

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 PESTLE Analysis of Reebok

Political Factors Economic

Factors
 Tax, Tariff and Fiscal Policies  Price Fluctuation

 Government Rules and Regulations  Inflation and Interest Rate

 Unemployment

Social Factors Technological Factors

 Demographic Changes  Advanced Machines
 Cultural Differences  Social Media Platforms
 Buying Behavior
 PESTLE Analysis of Reebok

Legal Factors Environmental

Factors
 Labor Law  Weather Changes

 Consumer Law  Climate Changes

 Environmental Law  Natural Calamities

 Strengths and Weaknesses of Reebok

Strengths Weaknesses

 Pioneer in the industry  Spending huge amount of money in a

 Focusing on sports gear and clothes single product
 Aimed at fitness-obsessed ladies  Dealing with cash crunch
 Huge number of customers  Difficulty in adopting shared values
 Extraordinary marketing policies  Increased cost of production
The ways strengths and weaknesses interrelate with macro factors

 Market Entry Strategies

 Market Development Strategies

 SWOT Analysis of Reebok

Strengths: Weaknesses:
1. Reebok is one of the world's top sellers of sports gear and clothing. 1. Counterfeit and copy sales of its products and services by some unauthorized or
2. Per year, Reebok releases goods that are the best mix of technology and sports. local business market which is a serious issue for Reebok.
3. Items are manufactured in both the luxury and mid-range price categories. 2. Having a well brand means that each dispute has a significant impact on the brand's
4. The Reebok value shop caters to lower average customers, classifying its items image.
accordingly.
5. Many athletes and film personalities from across the world have promoted the
brand.

Opportunities: Threat:
1. Reebok has room to grow in the children's segment (Analytical Network Process in 1. Reebok's industry stock is confined due to rivalry from overseas brands.
the Framework of SWOT Analysis for Strategic Decision Making (Case Study: 2015). 2. The corporation may suffer damages as a result of changing foreign currencies.
2. The lifestyle component may be enlarged and required to give greater attention. 3. Counterfeit imitations can harm a brand's reputation.
3. Expanded partnerships among sports clubs and institutions throughout the globe. 4. Cannibalism regarding the Adidas company may have an impact on Reebok's
4. Reebok can address the expanding popularity of sports in growing markets. company.
Impacts of Macro and Micro Factors on Reebok

 Faithful staff with a minimal staff turnover ratio

 Consumers in the market that are athletic, adventurous, and desire to stay fit

 A strong product diversification plan in place

 Lots of rivals in different countries

Recommendations for Reebok Company

 Should lower production cost

 Should expand the range of targeted customers

 Should continue innovation