BUSINESS AND SOCIETY

BSNS 111
Workshop 7
Ethics in the Global Arena
 ASSESSMENT # 2

All information regarding Assessment #2 is available via

Blackboard

Assessments
Assessment #2 - Media Analysis
Assessment Guideline
Submission Instructions
Team Statement
 ASSESSMENT # 2

If after reading all relevant documentation you still have

questions about the assessment here are some options:
•Use the Class Forum to post a question
•Join us during office hours via zoom (Dates, times and links
available via Course Information Tab on Blackboard)
PRESSURES OF
GOING GLOBAL
 GROUP
DISCUSSION
Topics – 1 per group

1 Infant formula controversy

2 Union Carbide Bhopal Tragedy
3 Rana Plaza
4 Dupont – Teflon Lawsuit
5 Samsung bribery/corruption scandal
6 Enron Scandal
7 Deepwater Horizon
 THINK ABOUT
A summary of the incident, What ethical issues arose?  

How could it have been handled better?  

What were the repercussions for the company at fault?  

How might the Iron Law of Responsibility link into this?

 DEFINING MEDIA
What is media? 

What are different forms of media we interact with in our

daily lives? 

Do you think media is powerful or important in our

society? Why?

Does it matter who creates media? Why?

 
 MEDIA FRAMING
All media has a frame. 

The FRAME defines what you are looking at, just as a literal frame
would when placed around a picture.
 
So if every piece of media is shaped by a FRAME, how do media
makers choose what the FRAME is?
 
IDEOLOGY is a set of beliefs, ideas or values that come from the
people creating the media. When it comes to media, IDEOLOGY
frames the MESSAGE – it dictates what is included within the
frame. It guides WHAT or WHO we include in the piece, and HOW
issues are represented or presented.
 ANALYSIS
Let’s look at this piece of media. What do you see?  
 ANALYSIS
What story is this image telling us?

What is the message of this image?

Take a guess at the IDEOLOGY behind the making of this

piece of media. What beliefs are behind this media—about
the U.S., about the U.S. presence in Iraq, about the Middle
East, about the military, etc…?

What is left out of the frame? What would we see if we

zoom out?
 ATTENDANCE
LIST
https://forms.office.com/r/7RP7geK1MB

Date
Stream
Workshop 7
 ASSESSABLE
ACTIVITY
Group Media Analysis - Groups of 4-5.

Media and power Words.

From the Media Power Image document. (available on
BB). Choose 1 image that you find interesting.

Answer the following:

Media Image
Describe this piece of media What/who is in the frame?
What/who is left outside the frame- that you can’t see?
Who is involved in this issue/event but isn’t included?
What isn’t included but might actually be relevant?
  
 ASSESSABLE
ACTIVITY
What is the message? What story is being told?
 
What ideology- beliefs/values/views- are shaping this
message?
 
2. Review the Power Words list (on Blackboard). Choose
at least THREE Power Words from the list that relate to
this piece of media. How does each word relate to the
media you’re analysing?
1) ________________________________________
2) ________________________________________
3) ________________________________________
 
 ASSESSABLE ACTIVITY 7
• You will be working in groups of 4-5.
• You will need to complete the worksheet and download the template via Blackboard.
• You until the end of your class to complete and submit via Turnitin.

Each team member needs to upload the same file. When uploading your file on Turnitin,
remember to write the following information for the Submission Title:

Submission Title:
Stream # Team # – Full Name & Full Name

For example: A9 Team 3 – Nathalie Wierdak & Lincoln Wood

If your uploaded document is not correctly identified as per above, we will

not assess your work.