We will discuss..

 1. The meaning of CORPORATE SOCIAL RESPONSIBILITY OR

CSR
 2. CONCEPT OF CORPORATE SOCIAL RESPONSIBILITY
 3. DRIVES OF CORPORATE SOCIAL RESPONSIBILITY
 4. HISTORICAL PHASES OF CORPORATE SOCIAL
RESPONSIBILITY
 CORPORATE SOCIAL RESPONSIBILITY

 Thecontinuing commitment by business to

behave ethically and contribute to
economic development while improving the
quality of life of the workplace and their
families as well as of the local community
and society at large.
 CONCEPT OF CORPORATE SOCIAL RESPONSIBILITY OR
CSR

 isgenerally understood to mean that corporations

have a degree of responsibility not only for the
economic consequences of their activities, but
also for the social and environmental
implications.
Emerging concept of CSR
 The triple bottom line approach.
 3 P’s (People. Planet and Profit)
 Eight key components of CSR
1. Corporate governance 5. Supply chain
2. Business ethics 6. Customers
3. Workplace and labor relations 7. Environment
4. Positive action 8. Community
DRIVES OF CSR

The idea of CSR is to encourage and

support accountability to all
stakeholders not just the shareholders
and investors.
Drives pushing business towards CSR
include the ff..
 1. Shrinking role of government
 2. Demands for greater disclosure
 3. Increased customer interest
 4.Growing investors pressure
 5. Competitive labor markets
 6.Supplier relations
HISTORICAL PHASES OF CSR

 1. Unorganized CSR (1960’s to 1970’s)

 2. Organized Philanthropy (1980’s to 1990’s)
 3. Organized Movement (2000 and continues until present)
 A business is successful
to the extent that it provides
a product or a services
that contributes
to happiness in all of its forms

-Mihaly Csikszentmihalyi