INTRODUCTION

You need to think of CSR simply as ensuring that your business is aware of its impacts, is
accountable for its actions, and that it undertakes these actions in a responsible manner.
Furthermore, a well-run business is transparent in its decision-making and processes and this
makes for good governance.

CSR can be described as an approach by which a company does the following:

 Recognizes that its activities have a wider impact on the society in which it operates, and
that developments in society in turn impact on its ability to pursue its business
sustainably.
 Actively manages the economic, social, environmental and human rights impact of its
activities both locally and across the world, basing these on principles which reflect both
international values and the organizations own values (ethics), reaping benefits for both
its own operations and reputation as well as the communities in which it operates.
 Seeks to achieve these benefits by working closely with other groups and organizations -
local communities, civil society groups, other businesses and home and host
governments.
 Where did it come from?

In the 1970s and 80s environmental concerns such as loss of the rainforest and the effects of
pollution led to a recognition that something had to be done to change the way we were using the
planet resources. As a result, heads of state came together at Rio, Brazil in 1992 for what was
called the Earth Summit.

At Rio, governments pledged action to stop the unsustainable use of resources and to promote
sustainable development. Put simply, sustainable development is about society growing in such a
way that future generations are not compromised and have access to the same resources that we
have.

For this to happen social, environmental and economic considerations should be assessed
together and not in isolation. The Earth Summit produced various United Nation conventions

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including conventions on biological diversity and climate change. CSR is now sometimes
considered as the business response to the challenge of sustainable development.

The 1990s saw social concerns come to the fore. Poverty and disease became global concerns, as
did examples of poor business practice in dealing with social issues such as child labor, bribery
and corruption that were exposed by the media. Society began to recognize that governments
alone could not solve these problems.

Indeed the outcomes from the Earth Summit's successor - the World Summit for Sustainable
Development in 2002 - focused on partnerships. There appeared to be a role for everyone -
governments to provide fair and socially just laws, business to behave responsibly and
consumers to think about their actions by reducing waste or asking questions about how and
where their goods came from.

How and why is it relevant?

As CSR is all about values and accountability then it is also about the behavior of your people
and the behavior of your suppliers. In this sense virtually everything that is found within the HR
remit - from training, recruitment, staff retention, policies, procedures and strategy - involves
CSR.

Traditionally HR and CSR have been led by the need for compliance and keeping up with new
laws on employment as well as environmental, ethical and social issues. Increasingly HR
managers are crucial to the delivery of training to deal with these issues in terms of
organizational objectives and strategy.

Equally important is the importance CSR has to recruitment: 75% of UK professionals take
social or ethical considerations into account when changing employment. Whilst over half of
graduates will not work for companies they believe to be unethical.

Corporate governance is a board level hot topic - you only have to look at how much publicity
the Higgs report on the role of non-executive directors received —and it will continue to
develop, as there is increased recognition that how an organization is run is key. This can cover
many areas such as financial integrity, transparency and accountability, leadership from the
board and being employer of choice.

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It is central to the implementation of policies and programmers’.Having good corporate
governance means that these areas are embedded in the organization and deliver to the business
and to stakeholder objectives, and are not just nice-to-have. The HR manager has become central
to this role in helping deliver culturally open and transparent organizations where dialogue is
celebrated not feared.

For a business being CSR compliant is also an exercise in future-proofing its business as risks
and opportunities are identified. Quite often changes lead to performance improvements such as
increased staff retention and customer satisfaction. Adding this value is one of the main reasons
why CSR is of increasing relevance to the HR manager.

CSR is a crosscutting topic under which numerous issues can be grouped including training and
education, capacity building, leadership, health and safety, working conditions, human rights,
stakeholder engagement and corporate governance. Large multi-national companies were the
first to identify CSR as a potential tool to improve performance and now through their supply
chain they are asking suppliers to comply with their standards.

It is here to stay. In the UK there is a minister responsible for CSR within the Department for
Trade and Industry and there are a plethora of guidelines, indices, benchmarks, standards and
legal codes. The HR function is becoming central in the delivery of CSR and governance in
organizations, and this series will help you understand why.

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 CORPORATE SOCIAL RESPONSIBILITY

MEANING

Corporate Social Responsibility is the continuing commitment by business to behave ethically

and contribute to economic development while improving the quality of life of the workforce and
their families as well as of the local community and society at large.

CSR is a concept whereby large organizations consider the interests of society by taking
responsibility for the impact of their activities on customers, suppliers, employees. Shareholders,
communities and other stakeholders, as well as the environment. As the world continues to
analyze energy availability and the long-term effects of climate change.

DEFINITION

CSR is a set of actions of a company that changes business operations to improve, maintain, or
mitigate a company's impact on society and the environment.

Corporate social responsibility (CSR) is a business approach that contributes to sustainable

development by delivering economic, social and environmental benefits for all stakeholders

Corporate Social Responsibility is defined as operating a business that meets or exceeds the
ethical, legal, commercial and public expectations that society has of business.

Corporate social responsibility (CSR) is also known as corporate citizenship, corporate

philanthropy, corporate giving, corporate community involvement, community relations,
community affairs, community development, corporate responsibility, global citizenship, and
corporate social marketing.

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WHAT IS CORPORATE SOCIAL RESPONSIBILITY?

Corporate social Responsibility is not a new concept in India_ However. What is new is the shift
in focus horn making profits to meeting societal challenges. Now-a-days, employees are actively
participating in the social activities even on holidays. This is mainly because employees feel a
sense of pride when they are involved in such activities moreover companies are having
dedicated departments for CSR.

Giving a universal definition of Corporate Social Responsibility is bit difficult as there is no

common definition as such however there are few common threads that connect all the
perspectives of CSR with each other: the dedication to serve the society being most important of
them. Most ideal definition of Corporate Social Responsibility (CSR) has been given by World
Business Council for Sustained Development which says, "Corporate Social Responsibility is the
continuing commitment by business to behave ethically and contribute to economic development
while improving the quality of life of the workforce and their families as well as of the local
community and society at large".

Thus. The meaning of CSR is twofold. On one hand, it exhibits the ethical behavior that an
organization exhibits towards its internal and external stakeholders (customers as well as
employees). On the other hand, it denotes the responsibility of an organization towards the
environment and society in which it operates.

CSR is also referred to as-:

 'corporate or 'business responsibility'

 'corporate' or 'business citizenship'
 'social responsibility'

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BENEFITS OF CORPORATE SOCIAL RESPONSIBILITY

Corporate social responsibility offers manifold benefits both internally and externally to the
companies involved in various projects.

Externally, it creates a positive image amongst the people for its company and earns a special
respect amongst its peers. It creates short term employment opportunities by taking various
projects like construction of parks, schools, etc. Working with keeping in view the interests of
local community bring a wide range of business benefits. For example, for many businesses,
local customers are an important source of sales. By improving the reputation, one may find it
easier to recruit employees and retain them. Businesses have a wider impact on the environment
also. Plantation and cultivation activities taken up by Intel India are a step towards the same.
Recycling used products also acts as a step towards minimizing wastes.

Internally, it cultivates a sense of loyalty and trust amongst the employees in the organizational
ethics. It improves operational efficiency of the company and is often accompanied by increases
in quality and productivity. More importantly, it serves as a soothing diversion from the routine
workplace practices and gives a feeling of satisfaction and a meaning to their lives. Employees
feel more motivated and thus, are more productive. Apart from this. CSR helps ensure that the
organization comply with regulatory requirements.

CSR importance and its relevance today

The amount of information available to customer about the company, product. Brand globally
through easy accessible a. available mode of information; internet. Communication. Customer
wants to buy product from trusted bra. Employee want to work for the company who respect
them, NGO's want to work with company who work with the same vision for the benefit of the
people as said by Peter Dukes the 21st century will be the century of the social sector
organization. The mom economy, money. And information become global, the more community
ill matter." (Corporate watch report, 2006).

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According to strategic corporate social responsibility by William B. Weather. David Chandler
there is three trends which are going to have importance in future are

Increasing Affluence: Customer from elite level can afford to buy and pay more for premium
brand but the poor customer might not be willing to pay so much for brand. Instead they would
prefer to spend their money on business which can take their business to ruche better level

Changing social expectation: Its natural that customer expect more from the company whose
product they buy but with recent controversy and scandal of company has reduced the trust and
confidence in the regulatory body and organization which manage the corporate.

Globalization and free flow of Information: With growing trend of media and easy access to
information through mobile, TV even the minor mistake of the company is brought in public in
no time. This sometime fuels the activist group and likeminded people to spread message which
can lead to situation like boycott of the product. There can be few key steps to implement CSR
successfully (Corporate Social Responsibility, 2003)

1. Better communication between top management and organization

2. Appoint for CSR position.
3. Good relationship with customer, supplier, Stakeholder.
4. Annual CSR audit.

CSR in India

Long referred to as a company's soul food, corporate social responsibility is finally being taken
seriously by Indian tech companies as they embark on a gamut of philanthropic activities.
Through Infosys foundation and other initiatives, Narayan murthychairman and chief mentor of
Infosys has always been on the forefront of philanthropic activities as a part of CSR. Mr.
Narayan murthy firmly underlines the significance of CSR: "for benefit of globalization and
technology to reach the poor. The private sector, philanthropic institutes and individuals should
cooperate and establish partnership with government institutions. This would lift millions of our
people out of the poverty, provide them with opportunities and make them participate in the

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process and progress of globalization". While murthy and Infosys are proactive on the CSR
front, how do other tech companies stuck up?

The sad part is that CSR still has not taken off in India according to a recent survey by Mumbai
based online organization karmayog. The second edition of the research revealed that nearly half
of the top companies do nothing in many of CSR.

For the Indian company whatever the CSR activities are happening are centered on education,
rural upliftment and helping the physically challenged. Some of the CSR initiatives the major IT
companies have undertaken are

1. Education for all

2. Community development
3. Children of a lesser GOD No more
4. Volunteering anyone? (Shruti des, 2009)

CSR and Globalization

Globalization has changed corporate social responsibility, the boundaries between domestic a.
foreign industry and between in-house and out-houses activities which had corporate to view
from both political and economic view. On one side multinational company have taken the role
of state and thus they should behave responsibly a. on the other hand they need to have corporate
social behavior in order to protect their image

Example Wal-mart which sells it product at remarkable low price and at the same time its brand
image is also protected.

Lack of Regulation of CSR

Corporate Social Responsibility is voluntary corporate action and goes beyond simple
compliance with domestic regulations and laws. Many companies are subject to national
regulation of Corporate Social Responsibility in certain specific geographic areas and at a global
level the Organization for Economic Co-operation and Development OECD. The International

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Labor Organization ILO and the United Nations UN have all attempted to regulate CSR through
some Framework for Corporate Social Responsibility. Consequently, due to this voluntary nature
and the lack of formal regulation, the information that companies provide to stakeholders such as
investors and consumers is not standardized. As such, it is often not possible to compare CSR
performance on a detailed level. Especially that of multinationals across geographic borders.

Abuse of power through CSR

Due to the voluntary nature and the lack of formal ego tot of corporate social responsibility, CSR
inadvertently places even snore power in the hands of decision-making companies. This is
because companies are given liberty to shape and define corporate social responsibility as they
deer fit and how to practically apply CSR. Increasing the risk of further opportunity for abuse of
power. For example, Tesco. The UK supermarket chain, shed workers in its Manchester site in
2006 whilst trumpeting its CSR policy, being: "One of our most important values is to treat
people how we would like to be treated. We try to achieve this by being a good employer and by
playing our part in local communities. People tell us that they want use to use our size and
success to be a force for good."

Corporate social responsibility (CSR) is about how businesses align their values and behavior
with the expectations and needs of stakeholders - not just customers and investors. But also
employees, suppliers. Communities, regulators. Special interest groups and society as a whole.
CSR describes a company's commitment to be accountable to its stakeholders.

In the business community. CSR is alternatively referred to as "corporate citizenship," which

essentially means that a company should be a "good neighbor" within its host community.

CSR demands that businesses manage the economic, social and environmental impacts of their
operations to maximize the benefits and minimize the downsides. Key CSR issues include
governance. Environmental management, stakeholder engagement, labor standards, employee
and community relations, social equity, responsible sourcing and human rights.

CSR is not only about fulfilling a duty to society; it should also bring competitive advantage
through an effective CSR programmer, companies can:

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  Improve access to capital.
 Sharpen decision-making and reduce risk.
 Enhance brand image.
 Uncover previously hidden commercial opportunities, including new markets.
 Reduce costs.
 Attract, retain and motivate employees

Drivers for corporate social responsibility

The term is often used interchangeably for other terms such as Corporate Citizenship and is also
linked to the concept of Triple Bottom Line Reporting (TI3L), which is used as a framework for
measuring an organization's performance against economic, social and environmental
parameters.

The rationale for CSR has been articulated in a number of ways. In essence it is about building
sustainable businesses, which need healthy economies, markets and communities.

The key drivers for CSR are:

Enlightened self-interest - creating a synergy of ethics, a cohesive society and a sustainable

global economy where markets, labor and communities are able to function well together.

Social investment - contributing to physical infrastructure and social capital increasingly seen as
a necessary part of doing business.

Transparency and trust - business has low ratings of trust in public perception there is
increasing expectation that companies will be more open. More accountable and be prepared to
report publicly on their performance in social and environmental arenas

Increased public expectations of business - globally companies are expected to do more than
merely provide jobs and contribute to the economy through taxes and employment.

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Why do companies decide to get involved in CSR and how do the benefit?

Today. More and more companies are realizing that in order to stay productive. Competitive, and
relevant in a rapidly changing business world. They have to become socially responsible. In the
last decade, globalization has blurred national borders, and technology has accelerated time and
masked distance. Given this sea change in the corporate environment, companies want to
increase their ability to manage their profits and risks, and to protect the reputation of their
brands. Because of globalization, there is also fierce competition for skilled employees,
investors, and consumer loyalty. How a company relates with its workers, its host communities.
And the marketplace can greatly contribute to the sustainability of its business success.

The Business Benefits of CSR

 CSR should not be viewed as a drain on resources, because carefully implemented CSR
policies can help your organization:
 Win new business.
 Increase customer retention.
 Develop and enhance relationships with customers, suppliers and networks.
 Attract, retain and maintain a happy workforce and be an Employer of Choice.
 Save money on energy and operating costs and manage risk.
 Differentiate yourself from your competitors.
 Generate innovation and learning and enhance your influence.
 Improve your business reputation and standing.
 Provide access to investment and funding opportunities.
 Generate positive publicity and media opportunities due to media interest in ethical
business activities.

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Potential Business Benefits

Human Resources:

A CSR programmer can be an aid to recruitment and retention, particularly within the
competitive graduate student market. CSR can also help improve the perception of a company
among its staff, particularly when staff can become involved through payroll giving, fundraising
activities or community volunteering. CSR has been found to encourage customer orientation
among frontline employees. See also Corporate Social Entrepreneurship, whereby CSR can also
be driven by employee’s personal values, in addition to the more obvious economic and
governmental drivers.

Risk Management:

Managing risk is a central part of many corporate strategies. Reputations that take decades to
build up can be ruined in hours through incidents such as corruption scandals or environmental
accidents. These can also draw unwanted attention from regulators, courts, governments and
media. Building a genuine culture of 'doing the right thing' within a corporation can offset these
risks.

Brand Differentiation:

In crowded marketplaces, companies strive for a unique selling proposition that can separate
them from the competition in the minds of consumers. CSR can play a role in building customer
loyalty based on distinctive ethical values. Several major brands, such as The Co-operative
Group. The Body Shop and American Apparel are built on ethical values. Business service
organizations can benefit too from building a reputation for integrity and best practice.

License to Operate:

Corporations are keen to avoid interference in their business through taxation or regulations. By
taking substantive voluntary steps, they can persuade governments and the wider public that they
are taking issues such as health and safety. Diversity or the environment seriously as good
corporate citizens with respect to labor standards and impacts on the environment.

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Criticisms and concerns:

Critics of CSR as well as proponents debate a number of concerns related to it. These include
CSR's relationship to the fundamental purpose and nature of business and questionable motives
for engaging in CSR, including concerns about insincerity and hypocrisy.

 Motives:

Some critics believe that CSR programs are undertaken by companies such as British American
Tobacco (BAT), the petroleum giant BP well known for its high-profile advertising campaigns
on environmental aspects of its operations), and McDonald's (see below) to distract the public
from ethical questions posed by their core operations. They argue that some corporations start
CSR programs for the commercial benefit they enjoy through raising their reputation with the
public or with government. They suggest that corporations which exist solely to maximize profits
are unable to advance the interests of society as a whole Ethical consumerism.

 Ethical consumerism:

The rise in popularity of ethical consumerism over the last two decades can be linked to the rise
of CSR. As global population increases, so does the pressure on limited natural resources
required to meet rising consumer demand (Grace and Cohen 2005, 147). Industrialization. In
many developing countries, is booming as a result of both technology and globalization.

 Globalization and market forces:

As corporations pursue growth through globalization, they have encountered new challenges that
impose limits to their growth and potential profits. Some view ethical issues as simply a costly
hindrance, while some companies use CSR methodologies as a strategic tactic to gain public
support for their presence in global markets, helping them sustain a competitive advantage by
using their social contributions to provide a subconscious level of advertising.

 Social awareness and education:

The role among corporate stakeholders is to work collectively to Pressure corporations that are
changing. Shareholders and investors themselves. Through socially responsible investing is
exerting pressure on corporations to behave responsibly.

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  Ethics training:

The tee of ethics training inside corporations, some of it required by government regulation. Is
another driver credited with changing the behavior and culture of corporations? The aim of such
training is to help employees make ethical decisions when the answers are unclear.

 Laws and regulation:

Another driver of CSR is the role of independent mediators, particularly the government, in
ensuring that corporations are prevented from harming the broader social well, including people
and the environment.

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15
 HISTORY OF WIPRO

Azim Hashim Premji was born in Bombay (now Mumbai), India on 24th July 1945 to
businessman M.H.Premji. He came from a Shia-Muslim family. His father was the owner of
Wipro Ltd, at that time Western India Products, a vegetable fat manufacturer.

As a child. Premji went to St Mary's School in Mumbai, and went on to start an engineering
degree at the world renowned Stanford University in California, USA. At age 21, his father sadly
passed away and he returned from the States to take over his father's business.

Thirty years after returning to India to take over the family business, Azim Premji completed his
engineering degree.

He is married to Yasmeen Premji, and together they have 2 sons, Rishad and Tariq Premji.
Rishad is now the Chief Strategy Officer of IT Business for his father's company.

Under Premji's management, Wipro Ltd expanded and progressed to new heights, and the
business began developing to manufacture other products. This included light bulbs with GE,
and later personal care consumables such as soap and baby care.

His vision was different to others, and he used eye-catching packaging to entice his consumer
audience, pushing his inherited company ahead of the competition and used other intelligent
tactics such as cutting out the middle man to further boost the company's profits.

II was very clear at this time that he was extremely business minded, as instead of employing
family members in his business, he opted for graduates in management and engineering as he
knew this would ensure the success of his company.

In 1975, he founded Wipro Fluid Power, a manufacturer of hydraulics and truck tippers. But his
thirst for success drove him to continue his search for a niche.

In 1979, when IBM was left without permission to continue business in India, he saw an
opportunity and turned his attention to the computer industry. Very soon afterwards, his business
became one of the world's leading computer producers.

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This then led to software development, which to this day accounts for a huge proportion of
Wipro Corporation's profits. The technology arm of the business now also expanded to
manufacturing medical computer systems and office technology products worldwide.

Within a short period, the Wipro name grew to $662 million and is now worth much more.
Wipro now has many branches including Wipro Products Ltd, Wipro Technologies and Wipro
Corporation.

According to Forbes who produces the world billionaires list, he is India's second richest man
with a fortune of $17 billion. In spite of his fortune, Premji has never let his success and fortunes
go to his head. He is reported to stay in standard hotels and travel economy class.

In 2001, Premji contributed a significant amount of funding to initiate the set up of the Azim
Premji Foundation which is a nonprofit organization that focuses on improving education for
children in India.

ABOUT WIPRO

WIPRO is one of the largest IT services companies in India. Established in 1980 as subsidiary of
Wipro limited listed on New York Stock Exchange. WIPRO was initially set up in 1945 with
main product of producing sunflower Vanaspati Oil and different soaps. At that time Company
was called Western India Vegetable Products limited with representative offices in Maharashtra
and Madhya Pradesh states of India. During 1970s and 1980s it shifted its focus and begin to
look into business opportunities in IT and computing industry which was at nascent stages in
India at that time. WIPRO was the first company which marketed the first indigenous homemade
PC from India in 1975.

In 1966 Azim Premji, still the majority shareholder in WIPRO, took over as the chairman of the
company at the age of 21 and with the passage of time transformed it into one of the finest and
largest IT outsourcing services provider of the world. It is now considered the world's largest
independent R&D service provider. It offers different technology driven services all over the
globe with 46 development centers. Azim Premji is still the Chairman of the WIPRO along with
other top class professionals heading different wings of the business.

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Wipro Tech is an information technology service company established in India in 1980. It is the
global IT services arm of Wipro Limited (in operation since 1945, incorporated 1946). It is
headquartered in Bangalore and is the third largest IT services company in India (citation
needed). It has more than 78,000 employees as of September 2007, including its Business
Process Outsourcing (BPO) arm which it acquired in 2002.

Wipro Technologies has over 300 customers across U.S., Europe and Japan including 50 of the
Fortune 500 companies. Some of its customers are Nortel, Boeing, BP, Cisco, Ericsson, IBM,
Microsoft, Prudential, Seagate, Sony, Win driver and Toshiba is listed on the New York Stock
Exchange and is part of its TMT (Technology Media Telecom) index testing. With revenue in
the excess of US $3 billion, Wipro is one of India's major IT companies. It has dedicated
development centers and offices across India, Europe, North America, Latin America and Asia
Pacific. The current Chairman, Managing Director and majority stake owner is Azim Premji,
who has headed the software and hardware divisions since Wipro's inception. Examples of
Wipro's product design work include developing an Internet-browsing phone for a Japanese
telecom company in 1998, helping chipmaker Texas Instruments produce digital signal
processing software, and creating an automotive display unit for Italian manufacturer Magnetic
Marelli that combined functions including cell phone capability, global position system
technology, a navigation system and a CD player.

Wipro was set up in 1945. Primarily an edible oil factory, the chief products were Sunflower
Vanaspati and 787 laundry soap (a by-product of the Vanaspati operations). The company was
called Western India Vegetable Products Limited; it had a minor presence in Maharashtra and
Madhya Pradesh. In the 1970s and 1980s, it began to expand and made forays into computing. In
1975, Wipro marketed India's first homegrown PC.

Wipro was the sole representative for Sun Microsystems in India, before the Sun liaison office
was set up in India, in the early 1990s. Wipro is the highest-ranked Indian IT provider by
International Association of Outsourcing Professionals.

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Wipro Technologies deals in following businesses:

 IT Services: Wipro provides complete range of IT Services to the organization. The range
of services extends from Enterprise Application Services (CRM, ERP, e-Procurement and
SCM) to e-Business solutions. Wipro's enterprise solutions serve a host of industries such
as Energy and Utilities, Finance, Telecom, and Media and Entertainment.
 Product Engineering Solutions: Wipro is the largest independent provider of R&D
services in the world. Using "Extended Engineering" model for leveraging R&D
investment and accessing new knowledge and experience across the globe, people and
technical infrastructure, Wipro enables firms to introduce new products rapidly
 Technology Infrastructure Service: Wipro's Technology Infrastructure Services (TIS) is
the largest Indian IT infrastructure service provider in terms of revenue, people and
customers with more than 200 customers in US, Europe, Japan and over 650 customers in
India.
 Business Process Outsourcing: Wipro provides business process outsourcing services in
areas Finance & Accounting, Procurement, HR Services, Loyalty Services and
Knowledge Services. In 2002, Wipro acquiring Spectra mind and became one of the
largest BPO service players
 Consulting Services: Wipro offers services in Business Consulting, Process Consulting,
Quality Consulting, and Technology Consulting

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 COMPANY PROFILE

Date of Establishment – 1945

Revenue-5920.88 (USD in Millions) Market Cap 903426.17551335 (Rs in Millions)

Corporate Address – Doddakannelli, Sarjapur Road, Bengaluru-560035, Karnataka

Chairperson - Azim Premji

MD - Azim H Premji

Directors - Anurag Behar, Ashok Ganguly, Azim H Premji, Azim Premji, B C Prabhakar, Bill
Owens, Girish S Paranjpe. Henning Kagermann. Jagdish N Seth. Jagdish N Sheth, M K Sharma.
N Vaghul, Narayanan Vaghul, P M Sinha, Pratik Kumar, Priya Mohan Sinha, Shyam Saran,
Suresh C Senapaty, Suresh Senpaty. Suresh Vaswani, T K Kurien, V Ramachandran, Vineet
Agrawal, William Arthur Ownes

Business Operation IT - Software Background

Wipro Ltd., the flagship company of the Azim H Premji group was incorporated in the year
1945. The company started off originally as a manufacturer of vegetable ghee/vanaspati, refined
edible oils etc. Gradually the company has diversified into various other businesses.

Today Wipro Limited is the first PCMM Level 5 and SEI CMM Level 5 certified IT Services
Company globally.

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CSR AREAS THAT WIPRO CARES:-

 Education
 Disaster Relief
 Environment
 Healthcare
 Women

1) Education

Wipro strongly believes that education is the basic enabler and through Wipro Cares, it work
with NGOs who in turn work with underprivileged children. Wipro offer them opportunities for
holistic development, run bridge schools and also train them in vocational skills. While
supporting these education activities Wipro also train teachers to engage with children who come
from struggling backgrounds.

Providing Basic Infrastructure at the School

For a child to come regularly to the school and stay interested in school activities, it is necessary
that the school is equipped with proper infrastructure. Moreover, research has shown that lack of
toilets facilities for girls is the main reason for the high dropout rates among students. In the
Government School in Veveknagar, Bangalore-India, Wipro Cares has constructed toilet blocks
to cater to e student population. Along with that, we have provided a gate, which will ensure that
the kids will not run out of the school to the roads, which may be dangerous. Small but
thoughtful contributions from

Education Projects conducted by Wipro

 Back to the Future — A learning center for children.

 Supporting girls to complete their high school.
 Teachers Training Center — Parivartan.

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Project 1

 Back to the future — a learning center for children

Wipro work through an NGO called "Towards Future" to provide learning opportunities and
bridge schooling. Its primary objective is to prepare the children to go to regular schools

Project 2

 Supporting girls to complete their high school

Wipro work through an NGO called Rock fund that encourages and enables girls to pursue their
education till 10th standard by providing them financial support. This is done through close
interactions with the child's parents and the schools. The parents have to commit their support in
allowing the child to study

Impact

 The girls are motivated to pursue their education further.

 They are also encouraged and prompted to perform better in their studies because if they
do not achieve the required goals then the funding may be stopped.

Project 3

 Teachers Training Center - Parivartan

Wipro work through an NGO called Door Step School to educate, train and equip teachers to
educate migrant children.

Impact

 If the teachers are trained, then the children get comfortable with them thus reducing
drop-out rate.
 The trained teachers have successfully taken the number of beneficiary children up to 600
per year.

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 2. Healthcare

Wipro Cares launched Project Sanjeevani, its first rural healthcare project, on the 6th of
November 2009, in Aurangabad district. It was launched in partnership with Savitribai Phule
Mahila Ekatma Samaj Mandal (SPMESM), a reputed NGO, which has extensive experience in
working in rural healthcare.

The project has covered nine small villages, all situated in and around Wipro's Waluj factory.
Project Sanjeevani aimed to build a sustainable Primary Healthcare system with the involvement
of the local population. Towards this aim, the project:

 Provided quality primary health services by operating a Mobile Health Clinic.

 Strengthened the local Anganwadi institutions to improve the attendance of children so
as to ascertain and improve their health.

3. Environment

Wipro is aware and concerned about the state of the global environment and ecology. Wipro
believe that it is extremely important to create and maintain a sustainable environment in the
community around us. Wipro Cares has been continuously working in various areas that
contribute to a sustainable environment and some of these initiatives are reflected here.

Transplantation of trees in Bangalore

Till date, Wipro have transplanted 40 trees from busy roads in Bangalore into public places.
Another 30 trees have been transplanted into Wipro's own campuses. (According to 2015)

Along with an NGO called Saahas, that works in the area of waste management, Wipro created
awareness regarding the ill-effects of use of plastic.

 Wipro have worked with and educated people at supermarkets, malls and shops.
 Introduced common collection centers for used plastic in schools, apartments and super-
markets.

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  Worked with specific audience in apartment blocks and residential lay-outs to involve
them in our campaign.
 Worked with educational institutions through various clubs and active groups to
motivate students to reject the use of disposable products on campus and ensure the
collection and recycling of products used.

3. DISASTER REHABILIATION

At Wipro Cares, Wipro believe that the victims of disaster need help and encouragement to
rebuild their lives after natural calamities. Hence, Wipro engage them to understand their needs
to be able to provide them the support that will help them create a self sustainable environment.

Wipro's work in tsunami affected areas in Tamil Nadu

Wipro have spent considerable time to understand the needs of the affected people and plan the
rehabilitation program in this region.

Gujarat earthquake relief

 Provided mobile physiotherapy units.

 Helped build a health center with a physiotherapy unit to provide care to patients.

Orissa cyclone relief

 Built a cyclone shelter equipped with a siren, life jackets

 This center also works as a school and is equipped with blackboards and benches.

4. WOMEN

Empowering Women to Create their Future

The Women of Wipro (WOW) council launched various initiatives to facilitate, enable and
empower women employees. Panel discussions with internal women leaders, mentoring

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programs for high potential women, workshops and development programs and a Women of
Wipro website enabled women to grow in their careers.

These initiatives have ensured a consistent increase in women representation in various levels in
the company over the last few years. Representation of women in Wipro has increased from 19%
in 2004 to 29% in 2010.

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WIPRO CARES.

Disaster:-

Wipro Cares has adopted Pushpavanam village in tsunami-ravaged belt of Tamil Nadu with a
desire to rehabilitate survivors and rebuild the village. Our partner in this effort is BIT tsunami, a
trust formed by the alumni of BITS, Pilani.

Pushpavanam, about an hour's drive from Nagapattinam, has around 1200 households with a
population of about 6000. It lost 19 people to the tsunami which washed away 200 houses; SOO
families lost their livelihood and another 250 families were affected indirectly; 35 boats
supporting around 200 families, an important means of livelihood were lost or damaged and
almost all cultivable land (about 100 acres) was left barren, leaving both cultivators and the
agricultural laborers without a means of livelihood.

CONTRIBUTION BY WIPRO TOWARDS NATURAL CALAMITIES-:

The damage caused by these calamities was huge; thousands of lives were lost, lakhs rendered
homeless, land owners suffered incalculable losses. The calamity affected people had to begin
from scratch

Wipro Cares' contribution in both these states, which were hit by two calamities of hither-to-
unseen dimensions, (Cyclone in Orissa in 1999 and earthquake in Gujarat in 2001) is unique.
After mobilizing funds from Wiproites which was matched by Wipro, Wipro Cares set up a team
to evaluate the damage during both these calamities. Our rehabilitation work was done after
detailed discussions the survivors and analyzing their needs.

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WIPRO SETS UP MATERIAL SYSTEM WORK FOR ALL NIPPON-:

Wipro technologies have implemented aircraft parts and material management system for all
Nippon airways(ANA) to strengthen regulatory compliance and optimize inventory stock the
company said. The company did not disclose the financial details. Wipes had started its
partnership with ANA in 2006. In 2009, the airlines embarked on transforming its legacy
material management system to support its new fleet as well its expansion into Tokyo’s Haneda
international airport

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WIPRO BABY SOFT

Wipro made its foray into the baby category in the year 1991 with Milk & almonds baby soap as
the first in this line. Later feeding bottles were launched. In the year 1998 the Baby Soft logo was
launched followed by an expansion in the category 01,,th the launch of diapers and Wipro's
range of products for complete baby care.

The responsibilities of a mother aren't easy. Wipro Baby Soft understands the needs of a mother
and offers a complete baby care range of products. The Endeavour of Wipro Baby Soft is to give
mothers the opportunity to give the best quality products for their babies. The Wipro Baby Soft
range includes soaps, powder, baby oil, nappies, diapers, feeding bottles and other accessories.
Two soaps to choose from include WBS Saffron & Milk of Almond baby soap and the WBS
Tulsi & Almond Oil soap, both designed to ensure healthy, beautiful skin for your little one.

WBS Saffron & Milk of Almond soap is enriched with the goodness of milk of Almonds and
Saffron. It nourishes the baby's skin and keeps it glowing and beautiful. Almond milk is rich in
calcium, vitamins A, D & 02. This soap has the right Ph balance, a mild perfume and no added
color. All the ingredients make it a gentle soap.

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CFL LAMPS

we engage in providing power efficient and cost-effective CFL Lamps to our customers, which
arc procured from reputed manufacturers of the industry that includes brands like Oreva, Wipro,
Phillips and Osram. These are manufactured following international quality standards by our
vendors and are devoid of any kind of manufacturing defects.

OREVA CFI LAMPS

Our customers can avail high grade Oreva r CFL Lamps from us, which are of flawless 1 quality.
These are manufactured by one of the trusted brands of the industry Oreva, which is known to
follow strict quality policies in their organization. We provide these products at market leading
prices to our customers. These products are available in the following specifications:

 Standard
 Twister
 Mini
 Decorative Disk

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 METHODOLOGY

Wipro has stringent precautionary principle and therefore take utmost care and precaution before
it decides to use new chemicals. Wipro has identified OSPAR list of chemicals on priority list for
phasing out from the product. However, Wipro continuously monitor the other national and
international treaties, conventions and any other direction for its chemical use policy. Some of
these are following: National policy such as Environment Protection Act (EPA), Hazardous
waste Rules, Directive from Electronics Departments, ISI and ISO certification, Direction from
local government related to IT industry. Wipro also considers the International Treaties,
convention and direction which regulate the Electronics Industry. Some of the legislation and
directive such as REACH and RoHS are already part of serious consideration for future phase
out. Wipro also considers the concern raised by member of public or any publication about
impact of chemicals. We always strive to restrain the use of such chemicals in our products.
Wipro does communicate and direct its vendors about the result and evaluation of by their
engineering team on chemical management. Wipro also works with various government agencies
to upgrade and qualify the existing set of Rules and Regulation to ensure the delivery of safe
products. Wipro works closely with its partners and stake holders in identifying and eliminating
not only the chemicals rated toxic and hazardous but goes one step beyond to identify chemicals
that may pose a threat in the future to the safety of its employees and the environment at large.
Currently the below table enlists the identified chemicals and phase-out plan

Wipro Technologies deals in following businesses:

 IT Services: Wipro provides complete range of IT Services to the organization. The

range of services extends from Enterprise Application Services (CRM, ERP, e-
Procurement and SCM) to e-Business solutions.

Wipro's enterprise solutions serve a host of industries such as Energy and Utilities, Finance,
Telecom, and Media and Entertainment.

 Product Engineering Solutions: Wipro is the largest independent provider of R&D

services in the world. Using "Extended Engineering" model for leveraging R&D

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 investment and accessing new knowledge and experience across the globe, people and
technical infrastructure, Wipro enables firms to introduce new products rapidly.
 Technology Infrastructure Service: Wipro's Technology Infrastructure Services (TIS)
is the largest Indian IT infrastructure service provider in terms of revenue, people and
customers with more than 200 customers in US, Europe, Japan and over 650 customers in
India.
 Business Process Outsourcing: Wipro provides business process outsourcing services in
areas Finance & Accounting, Procurement, HR Services, Loyalty Services and
Knowledge Services. In 2002, Wipro acquiring Spectra mind and became one of the
largest BPO service players.
 Consulting Services: Wipro offers services in Business Consulting, Process Consulting,
Quality Consulting, and Technology Consulting.

Group Companies of Wipro:

 Wipro Infrastructure Engineering: It has emerged as the leader in the hydraulic

cylinders and truck tipping systems market in India.
 Wipro InfoTech: It is one of the leading manufacturers of computer hardware and a
provider of systems integration services in India.
 Wipro Lighting: It manufactures and markets the Wipro brand of luminaries. Wipro
Lighting offers lighting solutions across various application areas such as commercial
lighting for modern work spaces, manufacturing and pharmaceutical companies, designer
petrol pumps and outdoor architecture.

Mission IOX
Mission10X, a not-for-profit trust of Wipro, places great emphasis on the creativity of the
learner. It also aims at enhancing the learning ability of engineering institutions in India and their
response to the challenges of employability. Our affiliations with institutes and universities saw
distinguished thinkers, educationists and leaders from the academia provide the necessary
stimulus to be thrust into the right path. To facilitate this exchange and create a web enabled
community of engineering faculties, we augmented the Mission1OX portal with storage and
access mechanisms, Faculties across the country are now able to create engineering assets,

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document and share them using the portal. Currently the number of innovative assets tin 18
engineering disciplines) stands at 3,370.

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 DISCUSSION

Wipro infrastructure engineering should invest more in its infrastructure to expand its production
and business operations, by updating all its machinery to the current technological levels in all
departments.

 Wipro infrastructure engineering is exporting its product to Asia & Europe countries. It
should concentrate on export to all over the world.
 The company should grab various opportunities for future perspective and growth.
 Maximum utilization of resources.
 They should undertake some steps to minimize the wastages
 They must undertake some steps to remove employee absenteeism.
 The R&D department should concentrate more efficiently in developing new types of
products according to the fashion of 21st century.

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 FINDINGS

1. There is a need to sensitize corporate and business classes toward evolving a culture of
sustainable development and empathy towards nature and environmental vulnerable
section of the society.
2. Wipro’s community initiative focused on certain key developmental issues faced by the
underserved and underprivileged communities of India, formed in the year 2003.
3. It provides a platform to employees to meaningfully engage with disadvantaged
Communities.
4. Corporate leaders and their general counsels have to give compliance issues a higher
priority as they recognize the risk of increased scrutiny on the legal angle of their global
operations. Companies report legal compliance, making a stronger indicator of actual
working conditions.
5. The KPMG International Survey of Corporate Responsibility Reporting 2005 showed
that voluntary reporting on sustainability is on the increase across all the countries.
6. Sustainability Reporting is emerging as a key vehicle to implement CSR and measure its
progress in organizations. The report focuses on priorities, Allocating finance for treating
CSR as an investment from which returns are expected. Reporting performance in an
open and transparent way so that all can celebrate progress and identify areas for further
action.
7. The companies should optimize available resources by ensuring that efforts are not
duplicated and existing services are strengthened and supplemented as well.

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 CONCLUSION

Even though companies arc s arc taking some serious efforts for the sustained development,
critics questioning the concept of CSR. There are people who claim that Corporate Social
Responsibility underlies some ulterior motives while others consider it as a myth. Is CSR really a
stalking horse for an anti-corporate agenda'? The reality is that CSR is not a tactic for brand
building; however, it creates an internal brand among its employees Indulging into activities that
help society in one way or the other only adds to the goodwill of a company.

The concept of CSR finds its roots mainly in the Western world, in particular in the United
States, where individualism and arms-length relationships are predominant (Carroll, 2008).
There are sufficient laws which focus on CSR towards ensuring a more balanced, harmonious
and welfare oriented developmental approach. Country’s public sector enterprises and some of
the private sector firms have equally earned praise for their efforts in the domain of education,
health and welfare oriented schemes. The researchers and Government proposes the companies
should not focus on the shareholders interest but focus on community development and
environmental sustainability. Companies should not only take on these responsibilities but also
report the sustainability initiatives taken up by them during the year. Monitoring activities and
liaising closely with implementation partners such as NGOs to ensure that initiatives really
deliver the desired outcomes.

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 BIBILOGRAPHY

www.wipro.com

www.wipro.org

www.csr.com

www.wiprotechnologies.com

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