My parents are educationists turned entrepreneurs, and have subconsciously been my

gateway into the business world. As I watched them navigate through an uncertain political,
economic, and social environment, and exhibit adequate risk-taking, which highly enthused
me to follow suit. As an entrepreneur, I gauge the challenges of the ever-changing customer-
centric markets of India and envision transcending the national barriers and diversifying the
business globally, to exploit the international opportunities. Pursuing MSc Entrepreneurship
at University College London would enable me to bridge the gap between my current
businesses, and my future aspirations.

Academically, I possess a solid foundation, marked by distinctions in both X and XII grades,
besides procuring first-class honours in all three years of graduation, and was awarded
Bachelor of Science in Business Management, from the University of Surrey. Primarily, the
modules of Leadership and Entrepreneurship intrigued me the most, helped develop crucial
critical and analytical skills in me. These would make me proactively participate in the case
study discussions, and present practical and feasible solutions, on account of my work
experience too. Interestingly, analysing businesses with an entrepreneurial lens would
facilitate an in-depth understanding of research-based theoretical and practical aspects of
start-ups.

While studying at Surrey, I was among the chosen few to receive the Santander International
Scholarship to study at North Carolina State University, USA, for a semester. The
experience of mastering the rigorous curriculum, interspersed with frequent examinations,
along with volunteering at numerous recruitment events transformed me from a hard worker
to a smart worker. The invaluable experience gained therein honed my management
competencies and entrepreneurial traits while appreciating the cultural and organisational
differences. Such exposure would help gain a competitive advantage in the contemporary
corporate world.

Alongside academics, I opted for a professional placement year, wherein I worked as a

Business Development Associate at Parcelly Limited, UK, which was awarded ‘Startup
Company of the Year, 2016’. My Key Result Areas included making sales pitches through
cold calls and converting potential leads into confirmed clients. In the process, I significantly
improved my communication and negotiation skills. I am proud to have signed over a
hundred new clients, which set a new record. Additionally, I helped in setting up newly
acquired warehouses by the firm. So, the deliberate decision to work at a start-up, and the
mentoring/being mentored by the company’s CEO, helped me understand the benefits
offered to young entrepreneurs by the government, which I aim to capitalise on in future.

I feel a sense of achievement for transforming a utilised piece of family-owned land, into a
self-sustaining gymnasium during the pandemic. I undertook intensive research for procuring
high-quality fitness equipment; executing the orders was a great challenge due to
government restrictions. The decision to import the machines from China was not only
monetarily beneficial but also became our unique selling proposition. The intricacies involved
in importing machinery helped me explore the extensive scope of global operations.
Emboldened by the success of my first entrepreneurial venture, I collaborated with my
brother to establish a high-end banqueting facility. The construction work itself demanded
management and negotiation skills, as I had to estimate the opportunity costs before
choosing a viable option. I then realised how essential it was to double-check everything on
your own when there is a small team at your disposal and the importance of efficient
delegation for effective working. Our partnership, from inception to implementation of the
project has fructified in terms of escalating revenues. UCL Innovation and Enterprise as well
as the connections to various incubators would be instrumental in expanding my business
interests in a novel direction, globally, with the help of international networking encouraged
by the Institute.
The knowledge of imports and exports helped me secure a job at Tracmobility, a micro-
mobility managing platform based in London. My job profile as a Business Development
Manager entails importing hundreds of vehicles from Asian countries for clients all across
the globe, predominantly from the Middle East. I assist the clients in systematically ordering
and managing their fleet of micro-mobility vehicles. Further, I manage a team of three
associates and ensure achievement of sales targets, by way of well-formulated sales-driven
marketing strategies. I will bring this experience to the table for the benefit of the cohort
when studying the MSc Entrepreneurship and would be able to associate management
concepts with business scenarios. Concomitantly, I would one day like to start my own
business hence my previous employment except for part-time jobs and summer internships
have solely been. My last two jobs other than managing my businesses has also been at
start-ups and I have benefited greatly from those experiences and feel extremely confident
when leading my current venture. Getting hands-on experience and being able to conduct in-
depth research in the industry of my choice during the dissertation appeals to me as I am
primarily a kinaesthetic learner.

Under the guidance of Simon Hulme, the programme director, I ardently look ahead to
envision his entrepreneurial ideas that he implemented to build Frame Express and Card
Connection, his vision on investment management and establishing SMEs. Furthermore, I
intend to build up knowledge about the inherent characteristics and essence of financial
management from entrepreneur and leadership perspectives. It will enable me to identify
financial risks and manage them and use financial modelling to raise capital from different
prospective sources.

Considering that high-impact entrepreneurs outperform their contemporaries as they rise

rapidly, increase employment, make an increasing contribution to society, and modify
industries to a larger extent, I intend to expand my acquisition concerning designing
strategies, identifying risks & opportunities and using analytical expertise and methodical
practices to establish hi-tech businesses. By analysing cases and working on projects at
UCL, I contemplate gaining a detailed understanding of introduced paradigms for assessing
and mitigating significant issues associated with new ventures, such as those related to
employees, marketplaces, and innovations.

Additionally, gaining an edge over the rival entrepreneurs require me to accumulate a

broader understanding of the critical strategic difficulties that innovators face, logical creation
of a composite structure for developing and implementing specific steps in changing
environments that I presume to learn and ameliorate my innovative skills at UCL. Setting up
an enterprise during these turbulent times necessitate sound knowledge of consumer
behaviour and I aspire to reinforce my intelligence and proficiencies to identify consumer
choices, preferences and needs. At UCL, concentrating on learning Lean Start-up
techniques, I will be able to meet the business & consumer requirements while providing
effective solutions.

Above all, blending theoretical knowledge with practical experiences in three culturally
diverse countries, such as India, the USA, and the UK, together with a keen perspicacity
after having traversed over fifteen countries, would build my mental tenacity, further. I would
draw on the UCL Innovation and Enterprise to explore my options to be a part of a founding
team to decipher the complexities involved. This would make me future-ready for the
capricious pandemic affected world, to analyse management theories and their applicability
in business operations, with an entrepreneurial lens. My entrepreneurial initiative and
experience with start-ups would prove valuable to collaborate with other like-minded
individuals in the cohort.
 STATEMENT OF PURPOSE

Belonging to a business family background, I have always been in the strong company of
business minds and I have also learnt since my childhood that a successful business always
has risk, needs experience, hard work and proper management. My grandfather and father run
their own business, that too in two different fields and they have always taught me to do any
work with proper dedication and hard work. I tremendously believe in scaling my personality
with my aim and my legacy . I am certain that it would definitely bring the best version of
myself. Knowing different cultures and boosting my capability with it, will be a perfect
match to understand more about consumer needs and wants. Also , I am certain and confident
enough to talk with other people. I believe that the best quality I persist is that ,I don't hesitate
to talk with strangers instead i like talking to other people.

I am currently pursuing my undergraduate degree from Amity University ,Noida ,India.I am

doing a professional degree in Bachelor of Business Administration. Also , i completed my
10th schooling from Montfort sr. sec. School and my 10+2 from Kendriya vidyalaya .I have
been into many schools , the main reason is that I love to communicate and get to know about
other people.I think this quality majorly contributed in my understanding of consumer
behaviour and understanding that what would be its future.. Talking about my academic
performance , I have always been an excellent child. I secured 9.2 cgpa in my 10th standard
and after that i pursued science (PCM) ,and secured eighty five percentage in 10+2. I also
liked computer learning quite interesting ,so I chose computer science as an additional subject
in 10+2 and secured an exceptionally good score in it. My college percentage are also quite
appealing , I scored 9.0 SGPA in my first semester, 9.12 in my second semester,8.9 in third
sem and 8.26 in my fourth semester, with an overall CGPA of 9 .

Taking into consideration my co-curriculars , I have been the school captain and also green
house captain and creativity captain in my school life. I was always good in athletics too,
mainly racing . After coming to Amity, i first joined clubs like creativity club, marketing
club etc. In first year , I joined a company named CIPL (an online marketing company) , it
offered me with two fields namely human resources and marketing ,which benefited me a lot
during that time because I was confused what to choose in the future. I left that company in
second year as it was hampering my studies .During my second year, I wanted to do
something new by my own , so I got to know that some of my friends were also planning to
form a new club. This led me to collaboratory form a new club called opera8, which is based
on operations management and the eight in it symbolizes the eight core members there in
group formation. I also volunteered in a lot of events , which led me to build connections
with many people. After completing my second year , I worked as an intern in
LEADS(insured future), it was mainly a company based with tremendous of marketing
activities. So, it was best for me as it helped me a lot in building my communication skills
and let me know about new things taking place in the market. I have also worked as a
volunteer in many organizations like Rotary club , mandla during my higher studies and in
Animal Shelter called SPCA (Society for the Prevention of Cruelty to Animals) during my
third year. The Rotary club is a home for old age people and small children who don't have a
place to stay. The SPCA Noida shelter cum hospital is a home for more than 900 hundred
animals, ranging from dogs and cats to cows, buffaloes, bulls, donkeys, horses, etc. SPCA
offers- Shelter, Rehabilitation, Adoption and Medical services for animals.

The reason ,I chose your deemed university is because the modules it provides are
tremendous. I have gone through it very carefully , and found it a perfect match for the skills
I possess . It’s the ensemble of those particular subjects that just really brings the program
together. Of course, it’s also because of the monumental that the university exudes and the
international reputation the university holds. Also, I read about the diverse student who
shared their views in studying in your deemed university , which really uplifted my
decision.I desire to know about different cultures and understand in what prospects people
differ from each other. It will certainly help me in my academics , and also satisfies my
hobby of travelling.

After completion of my Masters program , i wish to get placement somewhere in London

only. And after some time of getting experience from there ,I have planned to start my own
business. With ample of worldly opportunities and a plethora of career propelling companies
popping up everywhere it really seems like your University would equip me with the right
set of skills and techniques I need to work in my country’s sprawling and substantial
economy. I believe that studying in your reputed college would boost with more confidence,
have more international exposure and it will give me the opportunity to interact with students
of different cultures. This course will definitely equip me with theoretical and practical
knowledge as well, which is the most important aspect in the marketing field.

-RAJUL AGRAWAL