To whomsoever, it may concern

March 8th 2022

It is with great pleasure that I write this recommendation to Mr Mihir Shah. I have been his
teacher for Principles of Marketing, Advertising and Media, and Direct and Digital Marketing in
the first, second, and third years of his Bachelor of Business Administration studies, respectively,
at NMIMS University, Mumbai.
 
An intelligent and diligent student, Mihir has maintained an excellent academic record in these
subjects. He has clear thoughts and has been an active speaker in all classroom discussions. He
applies practical learning from outside the curriculum. I am impressed with his inquisitive mind
and ability to comprehend, analyze, and assimilate various concepts. After teaching him core
marketing subjects in all three years, I can undoubtedly say that he has a unique interest and
potential in this domain. His analytical thinking and problem-solving abilities would be
worthwhile assets in his endeavour to pursue higher studies. 

As a part of the Direct and Digital Marketing course, he learned and excelled at SEO, social
media marketing, Google ads, web analytics, content marketing, and more. He completed two
projects for his course assessment and fundamental understanding: solving the “Case of Yuno”
and creating a website and analyzing it. He created a dynamic WordPress website, wrote SEO-
friendly blogs, applied the concepts of content marketing and analyzed the results. Being his
guide for this project, I have closely supervised Mihir’s work. His presentation skills reflected a
confident speaker, and he demonstrated clarity. He works with total dedication and
professionalism. His interpersonal skills are commendable, making him a good leader and team
member. 

Mihir exudes confidence and has a vibrant, outgoing, and cheerful demeanour that enables him
to work effectively with others in any situation. He has exhibited a strong interest in digital
marketing and has flared at it. I firmly believe that he will be an asset to any college and
complete the course with flying colours. Thus, I strongly recommend Mr. Mihir to your
esteemed institution and wish him the best for the same. 

Sincerely,
Dipali Ganorkar
Adjunct Assistant Professor- Marketing
dipali.ganorkar@nmims.edu