STRENGTHS
Global Market – E-commerce sites are boundary-
less, can be expanded to a global level.
Time-saving – Reduces physical movement
No time constraint- 24 X 7 ordering facility
Cost-Effective – Elimination of a long chain of
middlemen
Designs from very different set of artisans
Social Impact – Creating impact in the lives of
orphan kids
OPPORTUNITIES
Changing Trends- People are moving towards
more online stores than offline
Scalable to various products
Spending on unique apparels
WEAKNESSES
Security – Data protection is very necessary
Fake Website – Threat from duplicate websites
and products
Long delivery time – If the supply chain is
hindered, it can lead to a delay in delivery, which
damages customer satisfaction
Lack of personal service
Fast-moving industry – Fashion become outdated
very quick
THREATS
High competition in apparel industry
Dynamic environment- The fashion industry is
very dynamic
Established brands – There are many legacy
brands in the market, it is very difficult to enter
and break their market share.
Designs can be copied