Facebook by Meta

Business Ethics & Sustainability Presentation

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Welcome to our
presentation
Table of Content

1. Introduction
2. Social Media Industry Analysis
3. Types of Social Media
4. Business Ethics & Sustainability Challenges Faced By Social Media Industry
5. Company Opted- Facebook (Meta)
6. Challenges Faced in History Which Cannot be Avoided.
7. Challenges for Next 20 Years
8. Recommendations
9. Conclusion
10.Reference
Introduction

Modern organisational standards, values, and norms that guide a

person's actions and behaviour within a corporate organisation are
referred to as business ethics (De George, 2011). Examining ethical
principles and moral or ethical issues that may occur in a corporate
environment is a type of applied ethics or professional ethics.
Social Media Industry Analysis

People are socializing since ages, but internet has made its experience
beyond what our ancestors might have imagined (He el at., 2013).
Technical Advancement: From Web (DeskTop) to Mobile Apps

Web: Orkut, rediff, Yahoo Messenger

Mobile: BBM, Line , Whatsapp etc

Types of Social Media
Professional: LinkedIn

Feeds: Twitter, Threads

Dating & Relationships: Tinder, Bumble, WeChat etc.

Music & Labels: SoundCloud, Youtube, Spotify, Itunes.

Photography & Visual : Instagram, Facebook, Pinterest, StumbleUpon
(Heinonen, 2011)
Business Ethics & Sustainability Challenges Faced By
Social Media Industry

Social media presents a number of ethical concerns, including the

possibility of ethical transgressions that could result in lost sales and
clients as well as expensive legal action (Ferrell and Fraedrich 2021).
Below are few Business Ethics and Sustainability Challenges that Social
Media Industry is facing.
 Breach of Confidentiality
 Conflicts of Interest
 Misuse of Company resources
 Privacy Violations
 Copyright Violation,

Company Opted- Facebook (Meta)
Facebook Company is now called Meta.
Facebook, Inc. is a US-based provider of social networking and online social
media services (Karban el at., 2014).
Platforms Associated with Meta:
 Facebook
 Whatsapp
 Instagram
 Threads
Challenges Faced in History Which Cannot be
Avoided.
We must consider events from past to avoid future Conflicts.

 A lot of unethical activities and controversies have been witnessed in

Facebook.
 Total Focus on Financial Growth and Totally Ignorant to Personal
data privacy.
 Accused of misusing its position as a distributor of material.
Spreading Fake News and Misinformation
Challenges for Next 20 Years
 Data Privacy
 Considering Genuinity of Content- Avoid False Information
 Filtering Nudity
 Transparency: Genuine Profiles.(Absolute Users, Right Age, Valid
Profiles (Plantin el at., 2018), Authentication & Authorized access)
 Improvement on Filter Bubbles.
 Competition of Growth from Rivalries like Twitter, SnapChat,Tiktok
Recommendations
 Filter Bubble Upgradation: The algorithmic results would be
drastically different if Filter Bubbles focused on effectively presenting
precise information and a variety of viewpoints rather than luring people
into an echo chamber with highly engaging content.
 Content Filtering: Remove Hateful language, Threats of Violence,
Bullying, and Racism
 Managing Balance between Facebook’s Financial Growth and Public
Information & Privacy (Conti el at., 2012).
 Keeping a separate stack from Politics.
 Prioritizing Human Privacy and Health.
 Keep every Platform for their Precise use. For eg; Don’t Mix Logics of
Instagram with Facebook.
Conclusion
Apropos with the all points of Considerations, Challenges and
Recommendations discussed here it can be precisely concluded that
implementing business ethics and sustainable practice will help facebook
to maintain a Positive International image and keep creating a world
level Brand of social mediam (Cheston el at., 20130. It is not only for
Facebook but for every single business in the world to follow basic
ethics and Principles to sustain.
Reference
De George, R.T., 2011. Business ethics. Pearson Education India.
He, W., Zha, S. and Li, L., 2013. Social media competitive analysis and text
mining: A case study in the pizza industry. International journal of information
management, 33(3), pp.464-472.
Heinonen, K., 2011. Consumer activity in social media: Managerial approaches to
consumers' social media behavior. Journal of consumer behaviour, 10(6), pp.356-
364.
Ferrell, O.C. and Fraedrich, J., 2021. Business ethics: Ethical decision making and
cases. Cengage learning.
Karban, R., Yang, L.H. and Edwards, K.F., 2014. Volatile communication between
plants that affects herbivory: A meta‐analysis. Ecology letters, 17(1), pp.44-52.
Plantin, J.C., Lagoze, C., Edwards, P.N. and Sandvig, C., 2018. Infrastructure
studies meet platform studies in the age of Google and Facebook. New media &
society, 20(1), pp.293-310.
Conti, M., Poovendran, R. and Secchiero, M., 2012, August. Fakebook: Detecting